As we all know, hashtags are used on Instagram to improve the visibility of an image and to get more people talking about it. By using a hashtag on your post you are trying to do the following things:
- Placing your post under a relevant category
- Connect with more people who use similar hashtags
- Make your post more visible with people
- Make your content unique and discoverable
From the above, it is evident that hashtags form an important part in Instagram accounts. Hence, you must use them properly to add value and visibility to your posts. Since most of the people don’t know the right frequency in which these should be used, they end up either overusing hashtags (making posts look like scams) or underusing hashtags (people tend to overlook these). In order to clarify this confusion, here is a guide on using hashtags.
Here is what you need to follow while using hashtags
Use hashtags that are relevant to your post
In order to make effective use of Instagram for marketing your business, you should hashtags that are relevant for your business. This way, you can reach your target audience faster. For example if you have posted a picture of a brand new Mercedes and if you plan to promote this car on your post, you should use a relevant hashtag of #Mercedesbrandnew. This can guide more number of followers to your post and can get you thousands of likes and comments within a short span of time. On the other hand, if you use a generic hashtag like #newcar, it doesn’t get noticed at all. Here is a pictorial representation of the importance of hashtags on Instagram today.
Promote your brand, but don’t use your brand name
This is one of the most important tricks that you should follow while using hashtags. You have to promote your brand without actually mentioning your company name anywhere. For example, if you are a chocolate company, instead of using #ABCChocolates, you can use a hashtag of $meltinyourmouth. This hashtag is not only catchy, but it also represents your brand in a way that followers would remember easily. Images with these kinds of flashy hashtags are shared very rapidly on Instagram. You could also get an idea from hashtags from other chocolate companies, to stay in the competition.
Use appropriate tools
If you are not sure about how to use relevant hashtags for your business or on the recent trends in hashtags appropriate to your content, you can make use of various hashtag friendly tools like Iconosquare (free tool for searching popular and relevant hashtags), Gramfeed (tool that provides various images for hashtags that you are looking for and helps you with hashtags based on the keywords that you search), Tagboard (brings you a comprehensive list of hashtags used across various social media platforms, based on your keywords), Mixagram (helps you with content related to multiple hashtags) and many more. These tools will give you an excellent idea on the most popular hashtags in your niche. Now, there is nothing that can stop your images/ posts/videos from becoming viral. Enjoy maximum shares, likes and comments with the help of these appropriate and content-rich hashtags.
Here is what you should refrain from while using hashtags
You should never make the mistake of using lengthy hashtags. This will make your hashtags look boring and will not get you the visibility that you want. For example, if you want to target baseball lovers in California, never make the mistake of using the hashtag of #califoriniabaseballlovers. Instead, you can use #CABBLovers. This will not only kindle curiosity among followers, but also get you maximum likes and shares.
Overuse of hashtags
It is incorrect to use hashtags for everything, just because they are important. If there are more hashtags than texts or words in your post, it doesn’t make any sense and thus wards off your followers from viewing your posts. As the sole owner for the content in your Instagram account, it is entirely your responsibility to ensure that overuse of hashtags don’t hamper the visibility, content or credibility of your images or posts.