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impresive instagram accounts
Instagram, Top Lists

Top Impressive Instagram Accounts

2017-04-19

In the recent couple of years, Instagram has mounted as a strong social networking platform which is not limited to selfies and a random collection of pictures. Instagram is even helping out businesses across to promote their brand and products.

The prime reason behind the growing popularity of Instagram is the fact that in the present scenario, virtual content has become an integral part of business marketing. Instagram gives a distinct opportunity to utilize the power of virtual content and present a brand in the most personalized manner. Instagram advertising gives you an edge over your competitors.

And if you have yet not taken the plunge, the following insanely famous Instagram accounts will surely leave you impressed. Let’s have a look:

WeWork

Heard of co-working communities? Well, if you haven’t WeWork is the place to look for. It offers shared work spaces in various cities and countries worldwide. And they have utilized their Instagram page very effectively to showcase their striking co-working communities. They have a collection of photographs featuring wonderful office space that eventually They do an amazing job photographing the spaces in ways that make followers like us wish we could jump into the photos attract followers to like and share. And their #hashtags are simply amazing.

GrandmaBetty33

A dreadful disease like cancer can never be a reason to smile, but Grandma Betty has been giving all possible reasons to fight cancer and brighten up life. She is an inspiration to others and her Instagram page regularly posts lively clicks and inspiring messages.

GoPro

GoPro showcases fan-provided images captured with a GoPro. The page has many followers and their posts are always creative and innovative ones. From grocery stores to surfing photos, with GoPro you always come across some impressive shares.

National Geographic

With over 60 million of followers, National Geographic has carved a niche when it comes to brand image on Instagram. Their page has contributors from travelers of exotic countries to small African villages. It is notable that National Geographic was found in 1888 and before venturing into the online arena, they were active in print magazines. But it’s really commendable that over the years, they have made an impressive transition.

Staples

Staples are the masters when it comes to Instagram postings; but there are two things which set them really apart and on top of the game. Firstly, they engage with their followers by posting interactive questions and answers; and other think is the inclusion of call-to-action which works towards building more engagement.

Vin Farrell

Vin Farrell is a creative working on the agency region for larger clients and has an aptitude for photography. He does amazing photography, while the majority of images are from NYC, you will find ample number of images that are simply ecstatic.

These are just the tip of ice berg, and you have many more impressive Instagram pages that have been utilizing this social platform with perfection. Do check out a few of these pages, and plan an equally striking Instagram strategy – targeted around your brand, business or service.

business twitter
Twitter

Twitter For Business – The Benefits And The Risks

2017-04-07

Twitter allows users to share news, information, opinions, jokes and any other thing in as short as 140 characters. The posts are known as tweets and can also contain videos, photos and links. For any business, Twitters makes a very good platform compared to other social networks probably because it is well open. It has most user profile public making it possible for your organization to reach even people who might not know anything about the existence of your business. It is indeed a platform that comes with a number of benefits, but there are also some risks and it is important to be aware of both when you are inclined on using it for the growth of your business.

Twitter benefits to business

  1. It helps raise your business profile. Using the platform you can be proactive in finding and also expanding audiences that you target as a business. It is among the features that make this social network very powerful and when using it you can be sure that even existing customers will have an easier time interacting with you. Using the search tool on Twitter you will be able to find people with similar interests and reach out to them.
  2. Twitter helps interact with fans, customers and clients that are like-minded. The public state of most profiles on Twitter offers no limits as far as introducing yourself to people or organizations that are like-minded. A compellin g message may be all you need to start valuable engagements.
  3. It is a reliable information source. By following the right people, you can get all kinds of news relevant to your business field. You have the ability to tailor your tweets so they can meet the exact needs you have for the business.
  4. It helps drive traffic to business, website or even blog. Using Twitter, you can share latest blog posts, promote and event that you have planned or even encourage people to sign up for e-newsletters. With all these possibilities, it becomes very easy for you to inform them about new products or services. The only thing you would need to do is ensure that the promotional messages do not end up making up most of the tweets that you post otherwise you will end up becoming boring.

Possible Twitter risks to business

  1. There is risk of brand reputation damage. Tweets that are not targeted can end up doing more harm than good for your business. The message may also be muddled if you blindly start using the platform. Simple mistakes can have huge negative impacts that would be very tedious to rectify. An idea that may look perfect for tweeting may not always end up yielding the results that you expected and you therefore may end up doing more damage control than marketing your brand.
  2. It is easy to lose time. This is because Twitter can be pretty demanding when it comes to effort and time to enjoy the results that you are chasing after. As a business, you may end up needing to have a dedicated team or person to handle the social channel and others if at all you are to be able to maintain consistency. It can be tedious to handle, especially when you only have a small team with lots of work and hence less time to spare for keeping your business profile up to date.
  3. It exposes you to criticism and attacks. In as much as Twitter can help elevate your business, not everything you get will be positive. More often people will have issues with messages that you post and could end up attacking your company or criticizing you. It is wise that you prepare for such occurrences and coming up with a way of handling the negative comments. It is also important to keep off controversial posts unless you do not mind the criticism and you are ready for the challenge.

Organizations have so much to gain when using Twitter professionally and with every move calculated. With the right approach and strategies, you have no limits as to how high you can take your business brand and meet your objectives of gaining a strong clientele.

tips for email marketing
Other

Email Marketing For Great Personalization

2017-03-20

Email communication is the earliest form of online communication. You can send private and confidential messages through email. It is a great tool for personal communication as well as business communication. Even though we use various kinds of social media applications such as Facebook, Twitter and Google Plus, email marketing has a unique potential to engage customers. To retain the customer base, you should not hesitate to implement the best email marketing strategy. You can offer a newsletter based on subscription so that the information will reach customers without fail. Your business will never be out of mind when it is not out of sight of customers.

Email marketing campaign

It is very much important to build a successful email marketing campaign. The email marketing should be done in a professional way. You should get the consent of the person before sending an email. As a visitor provides the email address on your website or blog, you will get consent to send an email. The email that you send should be as per the subscription of the visitor.

It is difficult to get an email address unless you show great prospects to customers. If you are providing a free guide, the visitor will subscribe to the offer. The purpose for asking address should be conveyed very clearly. By including a ‘strong call to action’, you will get the email address.

You can offer a free catalogue or reviews so that customer will be interested in providing the email address. If you offer some form of registration, you can get details about the customer. The registration form can be including in the purchase process. The email address should not be shared with third parties.

Presentation of email

You should maintain the consistency across emails. The mail content should be presented in a professional way. The font, size, color and images should depict your brand.

There should not be spamming activity by offering unnecessary emails. The email frequency should be as per the agreement. If the customer has subscribed to weekly newsletter, you should present weekly newsletter. By choosing a professional email service provider, the emails can be sent at regular intervals. There will be assistance in the preparation of emails as well.

Your emails should be white-listed by the ISP (Internet Service Provider) so that they will reach the inbox of users without any issues. You should take steps to add your email address to the recipient’s contact list so that your email will not be blacklisted. When you send the initial thank you message, you should include the instructions to add your email ID to the contact list.

If you subscribe to popular email service providers such as AWeber, MailChimp, Constant Contact and Campaign Monitor, you will get complete information so that the email service can be offered in the best possible way.

Fulfill customers’ expectations

The email marketing should fulfill the expectations of customers in a very efficient way. If the customer has opted for the monthly newsletter, you should send monthly newsletter without fail. If there is a delay in sending the newsletter, you should apologize. However, you should not increase the frequency of emails without obtaining the consent of the subscriber.

If you have promised daily updates, you should take steps that updates are sent on daily basis. If the customer opted for recommendations based on their purchase preferences, you should send those emails on a regular basis. However, you should ensure that those messages are relevant to the products purchased by the customer. Annoying messages should be avoided.

Analytics

If you run an email marketing campaign, you should assess the impact. You should go through the Analytics software so that key statistics can be traced in a very efficient manner. As you gauge the results of various kinds of online marketing methods, you should assess the performance of email marketing. The open rate of email rates can be traced through the statistics. You can go through the daily statistics as well as weekly and monthly reports so that the email marketing strategy can be further enhanced to achieve optimum results. You should also to through the CTR (Click Through Rate) and unsubscribes as well. If the CTR is low, you should understand the fact that the message is not getting through. Remedial measures should be initiated to increase the success rate.

twitter features
Twitter

Twitter Features That Can Truly Benefit Your Small Business

2017-03-10

Twitter has definitely become a very popular social media platform not just for individuals but also for business. More and more companies are using this platform and enjoy loads of following from individuals. As a small company using Twitter, you will be able to listen to your market, create relationships with new customers and strengthen relationship with already existing customers. It is a platform that has so many features but unfortunately there are plenty of them that most small businesses fail to utilize yet they can have real value to businesses looking to grow and expand.

Direct messaging – It has become a topic of discussion probably because it can get really spammy but the fact is that direct messaging on Twitter makes one of the best methods of reaching out to the audience your company or business targets. You simply need to be creative when using the feature. For instance, you should choose a message that will welcome positive engagement from the audience instead of opening up with a message that is simple sales inclined.

Twitter lists and pollsTwitter polls are some of the best you can use to get feedback from the audience, making it among the best features you can choose to use on the platform to take your small business even higher. The polls are free to run and you can create a poll in as short as a minute. However, ensure that you do not overuse them and instead run polls with the specific purpose to get feedback that will benefit the business. Twitter lists are very much similar to the polls, but they help you in honing in on what matters most to your business. The lists help keeping tweets relevant to your business in some sort of segmentation that you prefer.

Twitter cards – They are tweet types that make it possible to add photos, media files and videos that are rich enough to drive traffic you a URL you desire for your business. You may need to have to do a little technical work to use this wonderful feature on the social platform. The work largely involves HTML lines, but they are not that difficult to achieve either. After you have added them, tweets that contain links to your business website will automatically have a card added to them. You can choose to the most appropriate card for your tweets from the different types available to you.

Pinned tweets Pinning is something you have probably used on Facebook business pages, but you can also pin tweets on Twitter. You can pin a selected tweet at the top of your profile to fetch it more engagement from your audience. It can be a tweet that is very important for the business and pinning ensures that it remains at the top so visitors to your business page see it first when they visit the page thus stirring the expected reaction.

Twitter profile – It is the most obvious features of your business Twitter, but unfortunately not many small businesses utilize this powerful tool. Your profile should be your selling point to your target audience and potential customers. It should therefore be made of very nice profile picture and header images that are relevant to your line of business. Any biography you include in the profile should be keyword rich and should give an overview of what you do and the kind of solutions you are offering your customers. The last thing you want is customers finding you short of what they expect from a reliable business so make the Twitter profile as impressive and honest as possible. You should also ensure that you maintain brand consistency.

There are of course, so many missing features on Twitter that could be beneficial to all users including small businesses. But as you await the development of such features, you should find out about features readily available on the platform yet you are not utilizing to the maximum. A few changes may be all you need to propel your small business ahead and become the big brand that every business hopes to become. Break from your comfort zone and try out new strategies on the popular platform.

social media tips for your business
How Tos

Social Media Marketing Tips To Take Your Business To A Whole New Level

2017-02-28

Social media marketing is internet marketing that uses social media networks to achieve branding goals and marketing communication necessary. It has become one of the most reliable marketing approaches considering that the social networks are popular globally and businesses are therefore promised a broader reach in any marketing campaign they chose to engage in.

This type of marketing revolves primarily around sharing content, images and even videos for the marketing purposes. Businesses can also enjoy what is referred to as paid social media advertising on the social networks to get them more visible to a large audience. But just like any other marketing channel, you will need to start off your social media marketing with a plan. You must think about your company goals before putting together a marketing campaign so in the end you have something that is bound to be a success and fetch you the results that you are after.

The plan should target all important elements, including who your targeted audience is, your expectations, target audience preferences and the message you are proposing to spread using the social networks. Whether your aim is to increase website traffic, raise brand awareness, build conversations or create brand identity, you must know exactly where to start so you are able to measure ROI at the end. With a carefully executed plan, you will enjoy positive returns from your marketing campaign regardless of the social platform you choose to use. Here are some helpful tips that can help you get it right with social media marketing.

Tip 1 – Build a plan. This cannot be emphasized enough because it is the major thing that will determine the results that you get from your social media marketing efforts. Brainstorm content ideas and research keywords that are more appropriate so you capture your target audience.

Tip 2 – Choose content that will win. The information that you offer in your marketing campaign should be valuable to the groups you are targeting. You can diversify the content by implementing the different tools you have on social media, including videos, images and even infographics. There is so much you can do to create interesting content that will get you the kind of attention you are looking for from your target audience.

Tip 3 – Make sure you keep your brand image consistent across all platforms. It does not necessarily mean using the same content across all platforms you choose to use for your marketing campaign, but you should make sure that your business identity remains consistent so you do not end up confusing your customers.

Tip 4 – Consider blogging. It is one of the strongest social tools you can use to share information and any other content with your readers. If you have a company blog, you can have it serve as your marketing blog on social media. This way, you will be in a position to keep readers up to date with any social media events, contests and efforts easily and effectively.

Tip 5 – Let links work for you. You really can’t afford to be selfish when using social media for your marketing purposes. Try and link outside articles that are relevant to your field of business and you just might have the favor returned. The truth is that there are so many other sources out there relevant to your business that can provide valuable, interesting information that will interest your target audience. Linking is also a simple way of improving reliability and trust; it will definitely bring you good tidings.

Tip 6 – Keep an eye on your competitors. It is the one thing you should never ignore. The only way you will be able to beat the competition is by knowing what they are up to and what is working for them and then doing it better than them. Tracking competitors will not only help you get valuable data that can assist keyword research, but can also guide you to best industry links and marketing techniques.

Tip 7 – Use Google analytics to measure your success. It allows you to track data and measure how successful your marketing techniques are. Monitoring your campaigns allows you to make changes whenever necessary.

what social media channel is best for your business
Facebook, Instagram, Twitter

Wondering What Social Media Channel Is Best For Your Business?

2017-02-13

What you should know

Today, it is practically impossible to run a business without making your online presence known. Whereas a website may have been all you need for visitors and customers to find you, social media has taken over and you need to at least have a presence in one or two channels to have a wider reach. With so many social media platforms available it can be confusing as to which one is best for your business.

When it comes to choosing the best channel for your business, you should start by being clear about elements such as content production bandwidth, which platforms you like most and which platforms your key audiences are likely to use most. LinkedIn is, for instance a professional kind of social platform that attracts business people, whereas Facebook is not selective and you will find all kinds of audiences on it. The goals you have as a brand will of course help you select the best channel for your business strategies, but you should at least know what each channel is about and what is in it for your business.

Facebook

Initially it was all about connecting family and friends, but it has since opened up for advertising and changed business prospects. It is a suitable platform for those who don’t mind competition and is a very popular network. It can however be a little too crowded for your business updates and you would need to be very creative using it. On Facebook you can connect and engage the audience using messages, comments, likes and business pages. You can also strategize using ad formats that are creative, optimize ads, enjoy adverts on multiple device, measure performance and use demographics, location and even behaviors to target ads.

Twitter

It is the channel of choice for those interested in younger and tech savvy crowds. It is the modern newsroom of social media where people are free to share opinions and thoughts and also learn updates and happenings from direct sources. The channel offers an opportunity for you to connect with your target groups and build relationships that are reliable and strong. Using Twitter, you can increase brand awareness through direct communications in the form of mentions, hashtags, replies, tweets and likes. You get the chance to also empower brand image, network with influencers and brand advocates, get current updates in your industry and measure tweet performance through analytics and metrics available.

LinkedIn

This social channel is best for those who can play business game. The audience on the platform is great for insights related to job hunting, networking and work productivity. It is the best channel for B2B companies and it makes it possible for you to connect with industry changers and find partners you can work with to improve your business. LinkedIn generally has a professional feel to it and attracts people strictly in improving their business networks and making all the right connections with influencers in the relevant industries.

Instagram

If photography is your thing, then this is the social media platform that will work best for you. The best thing about the platform is that you can connect it with your Twitter or Facebook pages to gain even more value for your business. It has a powerful global presence and is fast growing. This visual platform gives your business the chance to portray your brand as a lifestyle concept thus allowing target groups to focus on what you are all about. You can actually tell your business story using photos and videos. Using Instagram, you can drive high brand awareness levels with compelling photos, carousel and videos, connect and engage with audiences using comments, likes, follows and messages, optimize ads and measure ad performance using data available on Facebook. You can use in conjunction with Facebook so you have expanded audience and unified management.

These are of course only some of the largest and most popular social media platforms. You can also consider others like Google+, Pinterest, snapchat and polyvore among others for your business. At the end of the day you would need to consider what the channel can do for your business and how effective it is in reaching the groups that you are targeting.

branding tips for Instagram
How Tos, Instagram

Simple Tips To Help Your Brand Work Around Instagram

2017-02-10

Instagram may be a social platform that is a photo and video centric, but this does not mean that you cannot manage to create brand awareness on this platform. In fact, whichever social channel you choose to you, your efforts are as good as your creativity and you can really achieve anything that you want. The most important thing you can start with is to understand how Instagram works. Create a professional profile and sell your company on the bio every possible way.

It is also important that you understand how to navigate the app and all important features you can employ to your efforts in making your brand visible. It may be one of the most interesting social channels for people who love sharing their best moments but it can also be a powerful tool for your brand awareness strategy. If you still are not very sure of how you can use Instagram to your advantage, go through the simple tips listed below and you might just come up with the best plan to find your way around the channel.

  1. Ensure that all posts relate to your brand. If you are a business trying to make a name for yourself, resist the temptation of posting photos that you personally love and are not relevant to your line of business. Animals, fashion and food, maybe some of the most popular photos of the platform, but if they do not in any way relate to what you do, you will only manage to confuse your followers. You can of course use such photos in a creative manner that makes them relevant to the business, but otherwise you should avoid them as they only make your marketing look disjointed.
  2. Remember links do not work on captions. Linking is a very important tool to use in social media marketing. But like mentioned above, you need to know what works for the platform you have selected to take your marketing campaign. When it comes to Instagram, you will only manage to share working links on your profile and not on photo comments or captions so you are able to take users to your business website. You can change the default link on your bio so that it specifically directs the users to your desired page on your website. Do not forget to mention in your caption that they can find the link on the Instagram profile.
  3. Always remember to respond to comments by users – When you post photos on the platform, you will be expecting comments. When users actually comment, make sure that you respond so you interact and show that you are paying attention and value them too. Whether the comments are positive or negative ensure that you do not ignore, but instead respond in the most appropriate way possible. By making your followers and customers feel valued, you will be encouraging them to keep checking you out and interact with your pictures every time.
  4. Embed posts on your website. Instagram is a mobile app, but it has a desktop version and using this you are able to embed code so you can add specific videos or images to your official business website. Remember that not all users will first find you on Instagram; some will land your business website first and you will only make your Instagram presence known when you embed some Instagram posts on the website. It is a simple process, you need no help with. Simply click on ellipses button on the bottom right corner after selecting the photo or video you wish to embed and select Embed then follow the prompts to place it on the website area you want.
  5. Consider running promotions and giveaways once in a while. It is one of the simplest ways of involving your followers and customers in marketing your brand. You can have them repost images using custom hashtags in their profiles using custom hashtags to enter into the contest, sales or giveaways. When you make such promotions, interesting enough for your audiences, you will manage to drive considerable traffic to your profile thus extending your reach and improving your visibility.
Twitter Is Worth Your Business Time
Twitter

Decided Twitter Is Worth Your Business Time?

2017-02-02

Thing you should know before getting started

Individuals love using Twitter to keep tabs with loved ones and to make new friends. As a business, this is a platform that goes beyond the social fun aspect of it. If you are careful with how you approach Twitter, you can help your business thrive and make a name for yourself across the globe. Your company stands to enjoy lots of benefits when using Twitter including driving traffic to the business website, searching for information relevant to the business and interacting with fans, customers and clients.

If you have been weighing whether this is a social media platform is worth your business time and you have found it worth trying out, remember how you start out can determine how easy it becomes for your business to start floating over the competition. Here are a few things that you know and do before getting started on the platform.

  1. Know your purpose

Some of the most typical reasons of using Twitter include building company profile, demonstrate expertise, gain new customers or clients, offer unsolicited commentary or free advice, and keep up to date with the latest news in your industry. The last thing you want to do is jump into the platform without knowing what your purpose is. When you have a specific purpose, it becomes easy to decide who to follow and who to engage with as well as information that you should be sharing of seeking out. A purpose ensures that your every move is well calculated and therefore bound to yield good results for your company.

  1. Understand how Twitter works

Do not rush into posting tweets without first understanding how the platform really works otherwise you make end up sounding like a broken record. Do not tweet if you have nothing important or relevant to say. To give yourself a good start with the tweets it may be advisable that you sit back, watch and listen to what others have to say. You can observe social influencers in your business field to find out how they use the platform, their content and what they choose to share as well as the kind of responses and interactions they make with the users. Paying attention to what they are doing will prove helpful in teaching you on the best ways to use Twitter.

  1. Find the right hashtags and keywords

You definitely want to stay within your circle and this is something you will only manage to do when you use the right keywords and hashtags on every one of your content on the platform. Apart from finding the right ones, make sure that you use them appropriately in your tweets to make it easy for users to find you when they are searching for something specific. If you are not too sure about the keywords, you can have a professional service provider help you make sense of what is right for your business and how to apply it to your profile content and business website as well.

  1. Familiarize with the common terminology

Twitter, just like any other platform does have lots of terminologies that you may need to get familiar with so you understand the system and how it functions. As a starter, do not bother too much trying to memorize each of the terminologies. But you should at least make an effort to familiarize with the most common ones. The most common include ‘tweet’ which simply means a message made up of 140 characters and can contain photos, videos and text links, ‘reply’ which gives you a chance to comment on a given tweet so you can join in a conversation, ‘retweet’ which means sharing someone else’s tweet with followers and can include your comments or thoughts, ‘hashtag’ which assigns a topic to a given tweet so it is easier for users to comment on the same and for you to find out what they are saying even faster.

With social platforms making improvements on their features every day, you might need to keep abreast of the latest to be able to use your preferred platform to the maximum and to the benefit of your business. Twitter is one of the best you can choose for business.

facebook marketing tactics
Facebook

Marketing Tactics That Are Actually Working On Facebook Currently

2017-01-31

If you are among people with a general feeling that Facebook is being overshadowed by other popular social platforms or that the increasing algorithm updates and news feed are making it hard for your brand to be noticed, you may need a change of tactic for your marketing efforts to pay off in the end. More brands seem to be posting more content on Instagram compared to Facebook, but this doesn’t mean that Facebook is not valuable anymore.

By using tactics that are presently working on this platform, you should be able to get your message out there and achieve the kind of results you are looking for. This post should be able to help you make a few changes to your marketing strategy and use methods that will actually work for the business objectives you may have.

Use dark posts – On Facebook, dark posting is publishing posts that do not appear on the timeline. These posts are usually targeted to selected audiences and can be really helpful in split testing. You can actually create three different variations of the same post with the intention of finding out which type works best of performs the best in relation to your expectations. You can use Facebook ads manager and Power Editor to get started with the dark posts. You simply need to follow instructions and you will be able to put together the creative dark posts.

Share quote photos – This tactic is not new and the truth is that it is still very strong on the platform. People always seem to be moved by inspirational quotes that can motivate them or stir a particular emotion and you can enjoy post interaction and shares when you choose to use the quote photos. Sharing on the platform is an integral part of social proof and this leads to more fans and friends, finding your page and probably even liking it.

Try native videos – Videos have definitely taken over photos on Facebook and you can get very good results especially with native videos. Users get compelled with the slightest move and your video will definitely draw them in. There is always a high likelihood that they will stop and actually play the video. But to make it yield some good results, you should ensure that it is short, easy and quick. The video should also contain a very strong call to action to be relevant to your efforts. Native videos are those posted directly to Facebook and they seem to bring better results than those linked from other sites like Vimeo or YouTube. Still on videos, you can consider featured video and creating video playlists on Facebook.

Target organic posts – It is possible for your posts to be limited to smaller audiences, but you can make a difference by ensuring that they are the exact audience you are targeting. Publishers now have numerous new tools they can use on Facebook and you can experiment with targeted audiences for organic posts. Targeted posts generally attract higher engagement compared to posts that are not targeted.

Make use of your Call to Action button – It is what gives users’ direction on what to do next and this is exactly where you want your Facebook presence to do for your business. You will enjoy new visits on your page and without a proper CTA, you could end up losing value from such visits. Facebook offers different calls to action that you can use depending on the services or products you are offering or what you want your visitors to do next. You can strongly invite them to sign up, shop now, use app, contact us, book now or even watch video. It all depends on the contents of your page intended direction you have laid out for the visitors.

Other tactics you can effectively use on Facebook to make a difference in your marketing efforts include zeroing in on key topics, posting frequently but relevantly and being creative with topics that are trending. It could also prove very beneficial to study negative feedback so you know what your audience does not like. This way, you will be able to make important changes and discover patterns that can guide you into themes, language use and post types that work for your audience.

social media mistakes to avoid
Other

Mistakes You Must Avoid When Using Social Media For Business

2017-01-27

A marketing strategy on social media that is successful in every way needs to be targeted and planned. You will only manage to broaden your brand reach, capture the interests of new customers and showcase your brand positively when you take time planning your approach. The business world has become very competitive and you will only remain relevant when you are able to strengthen your brand.

In as much as there are so many positive ways of marketing your brand using different social networks, mistakes can negatively impact your brand identity and business in different ways. The last thing you want to do is make errors that end up damaging your reach, integrity and image as a brand. A silly mistake can end up ruining the goodwill you have spent time creating towards your business. Here are some of the most common mistakes that you must avoid when using social media for business.

Giving focus on quantity more than quality

If at all you are to acquire followers on social media, you must capture them with the quality of content that you choose to post. Most businesses make the mistake of replacing quality with quantity believing that it is the best approach in getting the numbers. If what you are looking for are organic results on the social platform you are using, then make sure that you pay attention to the quality of everything you post otherwise you may come out as very unprofessional and fail to make the impact you were hoping for amongst your target audience. In relation to followers, it is best to think about valuable ones than thousands of them who are not relevant to your business.

Responding poorly to negative commentary

As a business not everyone will agree with what you post and you must therefore be ready for users who have a different opinion or those who find your post offensive in some way. There are sometimes valid reasons behind such commentary or it could be from people who love complaining and finding negatives behind everything. Whatever the case, never ignore, delete or respond harshly as though you are attacking the complainant. You will come out more professional when you are quick in responding and ensuring that your response is to try and calm down the user or apologize for offending them with the post. You can also offer private means for them to contact to have the issue resolved. A positive response is highly likely to turn a previous negative comment into a positive thus improving your reputation because you at least hear out your customers and strive to meet their needs.

Overusing hashtag

It does come with amazing benefits, but you need to always make sure that you use relevant hashtags and in moderation for that matter. Never use multiple hashtags in one post and ensure that they remain precise. When you end up overusing the hashtags, you end up appearing as though you are piggybacking on trends that could actually be irrelevant to your brand or post. Do not annoy users and followers with endless hashtags and those that have nothing valuable and new to offer otherwise you could end up losing valuable followers. Hashtags are also more suited for Instagram and Twitter than they are on LinkedIn and Facebook. Make wise choices and your brand will stand to gain.

Not having a marketing strategy

It is one of the biggest mistakes you can make when using social media for business. In as much as social network is integral part of buyer experience in terms of sharing purchases, checking in and even socializing with your brand and creating loyalty and strong relationship, you need to have a plan. Failing to plan your social media marketing will only drain your efforts and probably even resources and not achieve anything valuable in the end. Start by choosing social networks that are most relevant for your business and you will be able to keep up with; you don’t need presence on each one of the social networks. Think of your target audience and the platform they relate most with then think about approaches that will appeal to them most when planning your strategy.