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best internet marketing strategy
How Tos, Other

How to implement the best internet marketing strategy?

2017-05-26

Digital marketing is essential to boost sales. The chances of success can be very much enhanced by implementing right online marketing methods. The best online marketing strategy should be implemented so that you can make the most of your investment. There should be ways to connect with new as well as existing customers. By creating a digital marketing strategy, you will be able to deal with the competitor in a very efficient way.

Website design

Your website should be designed by a professional and it should be presented in a very efficient way. The landing page should have all the bells and whistles so that users will stay on the website and go through the information. The navigation on the website should be simple. The page should be loaded very quickly. If there are too many images or videos, it will take a long time to load the page. You should sign up with the best web hosting service provider so that the web page will be loaded very quickly. Based on the traffic present on the website, the bandwidth should be adjusted. You should present mobile-friendly content as well as attention-grabbing content.

SEO

The SEO (Search Engine Optimization) should be done as per the latest standards. By implementing the best SEO methods, you can promote your website very efficiently. The keywords which are relevant to your business should be used and web pages should be optimized. SEO measures should be implemented as per the latest practices. There should not be over optimization as well as under optimization. You can use keyword research tool so that right kind of keywords will be used without any issues. The competition for a keyword can be analyzed and more appropriate keywords can be chosen for promotion. Through efficient SEO, you can convey information about your products and services to the audience. You can reach the targeted audience very easily.

Affiliate programs

By being associated with affiliate partners, you will be able to promote your brand very efficiently. There are some businesses which can be promoted through affiliate partners. It is easy to grow your market by offering a commission to affiliates. As affiliates get promotional tools and payments with respect to their efforts, the brand promotion will be very much enhanced. The traffic on the site will increase. As the number of enquiries increases, you can put efforts to convert those enquiries into sales very easily.

Email marketing

Email marketing has great prospects to increase the visibility of your business. A solid email list can be created right from the scratch and there will not be scope for spamming activity. There will be great personalization with email marketing. If you are aware of the buying habits of customers, you can implement best email strategy as per their needs. The information about new products and services can be presented on a regular basis. The message will be sent to the inbox as per the subscription. An opt-in email list will help you connect with new customers.

Press releases

You can present information in a formal way through online press releases. The information will be released through newspapers, blogs and media. The information about your company will be posted so that you will connect with other businesses in a very efficient way.

Contests and giveaways

By presenting online contests, you can increase traffic on your site. By offering giveaways to customers based on their efforts to promote your products or services, there will be an increase in sales. Contents are great means to create awareness about your brand. There will be long-term as well as short-term impact through contests. By offering a special discount on products or services, you can attract new customers. The information about discount or rebate should be conveyed through various channels.

Blog

It is not possible to offer detailed information on the website. Hence, you can provide a business blog to provide supplementary information. The business blog can be used to post various kinds of articles. You can offer the knowledge base, pros & cons, tutorials and troubleshooting steps and further references so that visitors will be engaged in a very efficient way. There should be strong social media presence also so that the promotion of your business will reach new heights.

promote tourism through Facebook
Facebook, How Tos

How tourism can be promoted through Facebook?

2017-05-17

Social media play an important role in building relations. You can build new connections very quickly by using various kinds of social media platforms. Some of the best social connectivity options are Facebook, Twitter, Google Plus, LinkedIn and Instagram. You should choose the best platform so that the promotion will take place in a very efficient way. The promotion of a travel agency can be accomplished with the help of Facebook very easily.

Official website

It is true that there is great competition in the promotion of tourism services. The posting of your offers is not the only means of promotion of your website or services. You should be able to connect, engage and offer various kinds of services on Facebook. The Facebook is a great means to attract new users. The website should be presented in a professional way. It should have all the bells and whistles to entertain all kinds of users. The website should have all the buttons so that new users will be able to follow the travel agency on various social platforms.

You should go for mobile-friendly website so that you can fulfill the needs of customers very easily. When you go for a responsive website, the website will fit into the screen automatically.

Sharing of news

The news about offers should be conveyed with the help of social media. The promotion can be done directly by the travel agency or with the help of satisfied customers. The photos and videos shared by users will have profound impact on new customers. The feedback offered by customers will be taken positively and there will be increase in new bookings. You should provide links about packages on the website as well as social media site so that there will be great scope to share it with others.

New offers

It is very much important to provide interesting offers so that users will go through the details without any issues. The offers should be published at one location and they should be updated at regular intervals. The website should be easy-to-use. It is crucial to build links on your website. As the promotions are presented n the website, you will witness great increase in traffic.

Facebook page

The Facebook page should be created to start your social media promotion. You can go through the tutorials to create a page in a very efficient manner. You should fill keywords and description, link to the website and a business logo at appropriate locations.

Before finalizing the page, you should get feedback from others so that necessary modifications can be done very easily. If there is increase in number of likes, the popularity of the site will also increase. By optimizing the keyword, there will be great change in traffic. As the traffic increases, the page rank of the website will also increase.

Online campaigns

Various online campaigns can be created and promoted to take your business to the next level. You can go for Facebook ads to promote your website very quickly. You can create new groups and join various groups so that there will be quick promotion. Groups can be used to your advantage. You can promote your website through the small group as well as large group. When you join in biggest relevant groups, there is great scope to attract traffic in an effortless manner.

Engage with users

You should get information about members from various groups and you should contact them so that the promotion of the travel group will take place. Before sending messages to prospective clients, you should take steps that the link generated will not appear like a spam message.

The information should be posted on Facebook travel pages. When you present useful information, prospective travelers will contact you. They will contact other travelers who had availed the package so that the promotion of the travel agency will take place in the best possible way.

By implementing the best marketing techniques in various ways, it is possible to make the most of your time, effort and money. You can promote your travel site through other social media such as Instagram, Twitter and LinkedIn as well. The features that bests serve the needs of the industry should be selected so that you can make the most of your investment.

Online marketing powered by social media
Other

Online marketing powered by social media and content marketing

2017-05-10

Content plays crucial role in communicating your thoughts and goals. You should implement the best content management strategy so that you will be able to make the most of your investment. By managing highly efficient content, you will be able to attract prospects in the best possible way. You can educate buyers and overcome various kinds of objections in the best possible way. By using high quality content, you can build credibility and trust without any issues. You can tell your story in a very efficient way and it is possible to build a loyal list of followers.

Benefits of content

The content has the potential to attract customers. You should use quality content to educate prospective buyers. The objections raised by users should be overcome with the presentation of accurate information. There should be solid proof and evidence so that users will not be able to deny the facts. If you provide authentic information about the niche, the traffic on the site will increase gradually. By including social media buttons on the main website, it is possible improve the social media membership.

The credibility and trust can be established with the help of highly efficient content. It is possible to build buzz about various activities so that new set of customers will be attracted in an effortless manner.

Objectives of content management

You should prepare groundwork as per the objectives of your business. The marketing efforts should be integrated so that you will be able to make the most of your money.

There should be focus on the requirements of your audience. If you are aware of your audience, you can present the content in the best possible way. Instagram is very popular among young users. On the other hand, Facebook is popular among adults and seniors as well. The selection of social media platform should be done as per your needs so that there will great satisfaction. If there are any issues with your audience, you should take steps to resolve them.

The content that you circulate through the social media should include information about your competitors. There should be means to analyze the success of the social media strategy. The success of your efforts should be gauged. The social media platforms such as YouTube, Facebook, Twitter, LinkedIn, and Google Plus should be used as per the popularity of users. If you fail to garner audience on a specific social networking site, you will not want to invest your time and effort on that site. On the other hand, you should invest on highly efficient social networking sites so that you can achieve great results.

Different forms of content

The content can be presented in the form of podcasts, webinars, demonstrations, and webcasts. High quality content should be distributed through various channels including white papers, blogs posts, case studies, and technical briefs.

If you would like to present tutorials, you can choose e-books. The content should be published in various formats including email, website, news & reports. You can collect information about visitors through the online form. The email address and other details will be included in the email marketing program or list builder. You should follow the best practices of landing pages so that the new visitors will be impressed by the layout and you will collect necessary information from the user without any issues.

A professional content marketing service provider can be approached so that your social media marketing will be aligned properly and there will be great results in the shortest possible time.

Connecting with prospective customers

You should present quality content through initial contacts. When you are able to attract attention from customers, you will be able to communicate with right kind of messages. The objections that are likely to be raised by customers can be overcome very easily.

You will offer later messages which support buyer decisions. There will be better search engine ranking when blogs are filled with right kind of content. The content should be updated on social media sites are regular intervals. New links can be created through the blog commenting. You can also add links on various social networks so that new traffic will be generated from various sources.

When you combine the power of content marketing with social media plus points, there will be great change in the profitability of business.

how instagram changed the world
Instagram

How Instagram Has Changed the World

2017-05-03

Social Media has transformed the world in more ways than one. There have been changes in the mindset of people on issues that range far and wide. Various industries have also been affected due to this rise in the number of users on these social media platforms. Instagram has been one such medium that has caused a change in the life of 400 million people! Yes, you read that right: that is precisely the number of active members on Instagram who use this application on their smartphones. Almost 50 percent of the users are under the age of 25, which establishes the growing popularity of Instagram amongst the young generation. Instagram has gone through some changes since its inception, with the core structure remaining the same. Some tweaks have been developed which has only upped the user experience and made people more glued on to this fantastic application.

Now let us take a look at how Instagram is really changing the world and if so, in which sectors and in what respect:

  • Travel: We are travelling across the world while viewing the photographs posted by our friends on this platform. We get to see so many exotic locations that literally bring the whole world in our 5 inch screens! Instagram photographers are getting popular with every passing day and their photographs are being purchased and used for marketing purposes by various agencies which are out there to promote travelling. Instagram is opening its horizon to places like Iran which is a place not accessed that much. For travel brands, Instagram is now a medium to understand the places where people are showing more interest in visiting. That would give them the perfect window to promote their tours and programs.
  • Food: #foodporn: The world would never have known that these two words could go hand in hand if there were no Instagram. You go to a popular restaurant in your city and taste the most popular dish out there. It is almost impossible that you would not take a few snaps of the delicacies that had been spread and showcase it to your followers via Instagram. Food photography has come to the scene in a very large way where photographers are experimenting with this genre with the help of Instagram. It has become a very powerful media for food bloggers across the world with Instagram Food Meets being organised in major cities around the world. A con of this practice is that people nowadays are more focused on getting the perfect shot on the dining table rather than focusing on the spread in front.
  • Fashion: Designers and fashion brands are also not left far behind in using this social media platform to promote their new range of designer wear. The Instagrammers get a sneak peek into the range of upcoming products that are set to get launched soon. The trends that get set here become a reality. Models also get a platform to make their dreams into reality. Designers also get to know what their customers are willing to try out and customer reviews on their latest products can be easily accessed. The buyer-seller connect has now become quite easy thanks to platforms like Instagram.
  • Art: Not only are the changes restricted to the fashion world, the art forum is also seeing a sea change in the way people perceive artists. In many ways, art and fashion go hand in hand and becomes difficult to isolate one from the other. Artists also get to post their videos on how to go about doing a particular project and their thought process behind the kind of work that they do. The audience also gets a taste of the intricacies of the work behind the beautiful paintings, photographs and sculptures that they see in an exhibition.
  • Fame: This is one aspect which is getting more people to join this band wagon. It is a place where if your talent gets recognized, your followers list would keep rising at a rapid rate. It serves as a motivation for an artist to keep trying out innovative techniques to create something new. Photographers are also getting hired if their photographs are getting viral and are getting appreciated.
impresive instagram accounts
Instagram, Top Lists

Top Impressive Instagram Accounts

2017-04-19

In the recent couple of years, Instagram has mounted as a strong social networking platform which is not limited to selfies and a random collection of pictures. Instagram is even helping out businesses across to promote their brand and products.

The prime reason behind the growing popularity of Instagram is the fact that in the present scenario, virtual content has become an integral part of business marketing. Instagram gives a distinct opportunity to utilize the power of virtual content and present a brand in the most personalized manner. Instagram advertising gives you an edge over your competitors.

And if you have yet not taken the plunge, the following insanely famous Instagram accounts will surely leave you impressed. Let’s have a look:

WeWork

Heard of co-working communities? Well, if you haven’t WeWork is the place to look for. It offers shared work spaces in various cities and countries worldwide. And they have utilized their Instagram page very effectively to showcase their striking co-working communities. They have a collection of photographs featuring wonderful office space that eventually They do an amazing job photographing the spaces in ways that make followers like us wish we could jump into the photos attract followers to like and share. And their #hashtags are simply amazing.

GrandmaBetty33

A dreadful disease like cancer can never be a reason to smile, but Grandma Betty has been giving all possible reasons to fight cancer and brighten up life. She is an inspiration to others and her Instagram page regularly posts lively clicks and inspiring messages.

GoPro

GoPro showcases fan-provided images captured with a GoPro. The page has many followers and their posts are always creative and innovative ones. From grocery stores to surfing photos, with GoPro you always come across some impressive shares.

National Geographic

With over 60 million of followers, National Geographic has carved a niche when it comes to brand image on Instagram. Their page has contributors from travelers of exotic countries to small African villages. It is notable that National Geographic was found in 1888 and before venturing into the online arena, they were active in print magazines. But it’s really commendable that over the years, they have made an impressive transition.

Staples

Staples are the masters when it comes to Instagram postings; but there are two things which set them really apart and on top of the game. Firstly, they engage with their followers by posting interactive questions and answers; and other think is the inclusion of call-to-action which works towards building more engagement.

Vin Farrell

Vin Farrell is a creative working on the agency region for larger clients and has an aptitude for photography. He does amazing photography, while the majority of images are from NYC, you will find ample number of images that are simply ecstatic.

These are just the tip of ice berg, and you have many more impressive Instagram pages that have been utilizing this social platform with perfection. Do check out a few of these pages, and plan an equally striking Instagram strategy – targeted around your brand, business or service.

business twitter
Twitter

Twitter For Business – The Benefits And The Risks

2017-04-07

Twitter allows users to share news, information, opinions, jokes and any other thing in as short as 140 characters. The posts are known as tweets and can also contain videos, photos and links. For any business, Twitters makes a very good platform compared to other social networks probably because it is well open. It has most user profile public making it possible for your organization to reach even people who might not know anything about the existence of your business. It is indeed a platform that comes with a number of benefits, but there are also some risks and it is important to be aware of both when you are inclined on using it for the growth of your business.

Twitter benefits to business

  1. It helps raise your business profile. Using the platform you can be proactive in finding and also expanding audiences that you target as a business. It is among the features that make this social network very powerful and when using it you can be sure that even existing customers will have an easier time interacting with you. Using the search tool on Twitter you will be able to find people with similar interests and reach out to them.
  2. Twitter helps interact with fans, customers and clients that are like-minded. The public state of most profiles on Twitter offers no limits as far as introducing yourself to people or organizations that are like-minded. A compellin g message may be all you need to start valuable engagements.
  3. It is a reliable information source. By following the right people, you can get all kinds of news relevant to your business field. You have the ability to tailor your tweets so they can meet the exact needs you have for the business.
  4. It helps drive traffic to business, website or even blog. Using Twitter, you can share latest blog posts, promote and event that you have planned or even encourage people to sign up for e-newsletters. With all these possibilities, it becomes very easy for you to inform them about new products or services. The only thing you would need to do is ensure that the promotional messages do not end up making up most of the tweets that you post otherwise you will end up becoming boring.

Possible Twitter risks to business

  1. There is risk of brand reputation damage. Tweets that are not targeted can end up doing more harm than good for your business. The message may also be muddled if you blindly start using the platform. Simple mistakes can have huge negative impacts that would be very tedious to rectify. An idea that may look perfect for tweeting may not always end up yielding the results that you expected and you therefore may end up doing more damage control than marketing your brand.
  2. It is easy to lose time. This is because Twitter can be pretty demanding when it comes to effort and time to enjoy the results that you are chasing after. As a business, you may end up needing to have a dedicated team or person to handle the social channel and others if at all you are to be able to maintain consistency. It can be tedious to handle, especially when you only have a small team with lots of work and hence less time to spare for keeping your business profile up to date.
  3. It exposes you to criticism and attacks. In as much as Twitter can help elevate your business, not everything you get will be positive. More often people will have issues with messages that you post and could end up attacking your company or criticizing you. It is wise that you prepare for such occurrences and coming up with a way of handling the negative comments. It is also important to keep off controversial posts unless you do not mind the criticism and you are ready for the challenge.

Organizations have so much to gain when using Twitter professionally and with every move calculated. With the right approach and strategies, you have no limits as to how high you can take your business brand and meet your objectives of gaining a strong clientele.

tips for email marketing
Other

Email Marketing For Great Personalization

2017-03-20

Email communication is the earliest form of online communication. You can send private and confidential messages through email. It is a great tool for personal communication as well as business communication. Even though we use various kinds of social media applications such as Facebook, Twitter and Google Plus, email marketing has a unique potential to engage customers. To retain the customer base, you should not hesitate to implement the best email marketing strategy. You can offer a newsletter based on subscription so that the information will reach customers without fail. Your business will never be out of mind when it is not out of sight of customers.

Email marketing campaign

It is very much important to build a successful email marketing campaign. The email marketing should be done in a professional way. You should get the consent of the person before sending an email. As a visitor provides the email address on your website or blog, you will get consent to send an email. The email that you send should be as per the subscription of the visitor.

It is difficult to get an email address unless you show great prospects to customers. If you are providing a free guide, the visitor will subscribe to the offer. The purpose for asking address should be conveyed very clearly. By including a ‘strong call to action’, you will get the email address.

You can offer a free catalogue or reviews so that customer will be interested in providing the email address. If you offer some form of registration, you can get details about the customer. The registration form can be including in the purchase process. The email address should not be shared with third parties.

Presentation of email

You should maintain the consistency across emails. The mail content should be presented in a professional way. The font, size, color and images should depict your brand.

There should not be spamming activity by offering unnecessary emails. The email frequency should be as per the agreement. If the customer has subscribed to weekly newsletter, you should present weekly newsletter. By choosing a professional email service provider, the emails can be sent at regular intervals. There will be assistance in the preparation of emails as well.

Your emails should be white-listed by the ISP (Internet Service Provider) so that they will reach the inbox of users without any issues. You should take steps to add your email address to the recipient’s contact list so that your email will not be blacklisted. When you send the initial thank you message, you should include the instructions to add your email ID to the contact list.

If you subscribe to popular email service providers such as AWeber, MailChimp, Constant Contact and Campaign Monitor, you will get complete information so that the email service can be offered in the best possible way.

Fulfill customers’ expectations

The email marketing should fulfill the expectations of customers in a very efficient way. If the customer has opted for the monthly newsletter, you should send monthly newsletter without fail. If there is a delay in sending the newsletter, you should apologize. However, you should not increase the frequency of emails without obtaining the consent of the subscriber.

If you have promised daily updates, you should take steps that updates are sent on daily basis. If the customer opted for recommendations based on their purchase preferences, you should send those emails on a regular basis. However, you should ensure that those messages are relevant to the products purchased by the customer. Annoying messages should be avoided.

Analytics

If you run an email marketing campaign, you should assess the impact. You should go through the Analytics software so that key statistics can be traced in a very efficient manner. As you gauge the results of various kinds of online marketing methods, you should assess the performance of email marketing. The open rate of email rates can be traced through the statistics. You can go through the daily statistics as well as weekly and monthly reports so that the email marketing strategy can be further enhanced to achieve optimum results. You should also to through the CTR (Click Through Rate) and unsubscribes as well. If the CTR is low, you should understand the fact that the message is not getting through. Remedial measures should be initiated to increase the success rate.

twitter features
Twitter

Twitter Features That Can Truly Benefit Your Small Business

2017-03-10

Twitter has definitely become a very popular social media platform not just for individuals but also for business. More and more companies are using this platform and enjoy loads of following from individuals. As a small company using Twitter, you will be able to listen to your market, create relationships with new customers and strengthen relationship with already existing customers. It is a platform that has so many features but unfortunately there are plenty of them that most small businesses fail to utilize yet they can have real value to businesses looking to grow and expand.

Direct messaging – It has become a topic of discussion probably because it can get really spammy but the fact is that direct messaging on Twitter makes one of the best methods of reaching out to the audience your company or business targets. You simply need to be creative when using the feature. For instance, you should choose a message that will welcome positive engagement from the audience instead of opening up with a message that is simple sales inclined.

Twitter lists and pollsTwitter polls are some of the best you can use to get feedback from the audience, making it among the best features you can choose to use on the platform to take your small business even higher. The polls are free to run and you can create a poll in as short as a minute. However, ensure that you do not overuse them and instead run polls with the specific purpose to get feedback that will benefit the business. Twitter lists are very much similar to the polls, but they help you in honing in on what matters most to your business. The lists help keeping tweets relevant to your business in some sort of segmentation that you prefer.

Twitter cards – They are tweet types that make it possible to add photos, media files and videos that are rich enough to drive traffic you a URL you desire for your business. You may need to have to do a little technical work to use this wonderful feature on the social platform. The work largely involves HTML lines, but they are not that difficult to achieve either. After you have added them, tweets that contain links to your business website will automatically have a card added to them. You can choose to the most appropriate card for your tweets from the different types available to you.

Pinned tweets Pinning is something you have probably used on Facebook business pages, but you can also pin tweets on Twitter. You can pin a selected tweet at the top of your profile to fetch it more engagement from your audience. It can be a tweet that is very important for the business and pinning ensures that it remains at the top so visitors to your business page see it first when they visit the page thus stirring the expected reaction.

Twitter profile – It is the most obvious features of your business Twitter, but unfortunately not many small businesses utilize this powerful tool. Your profile should be your selling point to your target audience and potential customers. It should therefore be made of very nice profile picture and header images that are relevant to your line of business. Any biography you include in the profile should be keyword rich and should give an overview of what you do and the kind of solutions you are offering your customers. The last thing you want is customers finding you short of what they expect from a reliable business so make the Twitter profile as impressive and honest as possible. You should also ensure that you maintain brand consistency.

There are of course, so many missing features on Twitter that could be beneficial to all users including small businesses. But as you await the development of such features, you should find out about features readily available on the platform yet you are not utilizing to the maximum. A few changes may be all you need to propel your small business ahead and become the big brand that every business hopes to become. Break from your comfort zone and try out new strategies on the popular platform.

social media tips for your business
How Tos

Social Media Marketing Tips To Take Your Business To A Whole New Level

2017-02-28

Social media marketing is internet marketing that uses social media networks to achieve branding goals and marketing communication necessary. It has become one of the most reliable marketing approaches considering that the social networks are popular globally and businesses are therefore promised a broader reach in any marketing campaign they chose to engage in.

This type of marketing revolves primarily around sharing content, images and even videos for the marketing purposes. Businesses can also enjoy what is referred to as paid social media advertising on the social networks to get them more visible to a large audience. But just like any other marketing channel, you will need to start off your social media marketing with a plan. You must think about your company goals before putting together a marketing campaign so in the end you have something that is bound to be a success and fetch you the results that you are after.

The plan should target all important elements, including who your targeted audience is, your expectations, target audience preferences and the message you are proposing to spread using the social networks. Whether your aim is to increase website traffic, raise brand awareness, build conversations or create brand identity, you must know exactly where to start so you are able to measure ROI at the end. With a carefully executed plan, you will enjoy positive returns from your marketing campaign regardless of the social platform you choose to use. Here are some helpful tips that can help you get it right with social media marketing.

Tip 1 – Build a plan. This cannot be emphasized enough because it is the major thing that will determine the results that you get from your social media marketing efforts. Brainstorm content ideas and research keywords that are more appropriate so you capture your target audience.

Tip 2 – Choose content that will win. The information that you offer in your marketing campaign should be valuable to the groups you are targeting. You can diversify the content by implementing the different tools you have on social media, including videos, images and even infographics. There is so much you can do to create interesting content that will get you the kind of attention you are looking for from your target audience.

Tip 3 – Make sure you keep your brand image consistent across all platforms. It does not necessarily mean using the same content across all platforms you choose to use for your marketing campaign, but you should make sure that your business identity remains consistent so you do not end up confusing your customers.

Tip 4 – Consider blogging. It is one of the strongest social tools you can use to share information and any other content with your readers. If you have a company blog, you can have it serve as your marketing blog on social media. This way, you will be in a position to keep readers up to date with any social media events, contests and efforts easily and effectively.

Tip 5 – Let links work for you. You really can’t afford to be selfish when using social media for your marketing purposes. Try and link outside articles that are relevant to your field of business and you just might have the favor returned. The truth is that there are so many other sources out there relevant to your business that can provide valuable, interesting information that will interest your target audience. Linking is also a simple way of improving reliability and trust; it will definitely bring you good tidings.

Tip 6 – Keep an eye on your competitors. It is the one thing you should never ignore. The only way you will be able to beat the competition is by knowing what they are up to and what is working for them and then doing it better than them. Tracking competitors will not only help you get valuable data that can assist keyword research, but can also guide you to best industry links and marketing techniques.

Tip 7 – Use Google analytics to measure your success. It allows you to track data and measure how successful your marketing techniques are. Monitoring your campaigns allows you to make changes whenever necessary.

what social media channel is best for your business
Facebook, Instagram, Twitter

Wondering What Social Media Channel Is Best For Your Business?

2017-02-13

What you should know

Today, it is practically impossible to run a business without making your online presence known. Whereas a website may have been all you need for visitors and customers to find you, social media has taken over and you need to at least have a presence in one or two channels to have a wider reach. With so many social media platforms available it can be confusing as to which one is best for your business.

When it comes to choosing the best channel for your business, you should start by being clear about elements such as content production bandwidth, which platforms you like most and which platforms your key audiences are likely to use most. LinkedIn is, for instance a professional kind of social platform that attracts business people, whereas Facebook is not selective and you will find all kinds of audiences on it. The goals you have as a brand will of course help you select the best channel for your business strategies, but you should at least know what each channel is about and what is in it for your business.

Facebook

Initially it was all about connecting family and friends, but it has since opened up for advertising and changed business prospects. It is a suitable platform for those who don’t mind competition and is a very popular network. It can however be a little too crowded for your business updates and you would need to be very creative using it. On Facebook you can connect and engage the audience using messages, comments, likes and business pages. You can also strategize using ad formats that are creative, optimize ads, enjoy adverts on multiple device, measure performance and use demographics, location and even behaviors to target ads.

Twitter

It is the channel of choice for those interested in younger and tech savvy crowds. It is the modern newsroom of social media where people are free to share opinions and thoughts and also learn updates and happenings from direct sources. The channel offers an opportunity for you to connect with your target groups and build relationships that are reliable and strong. Using Twitter, you can increase brand awareness through direct communications in the form of mentions, hashtags, replies, tweets and likes. You get the chance to also empower brand image, network with influencers and brand advocates, get current updates in your industry and measure tweet performance through analytics and metrics available.

LinkedIn

This social channel is best for those who can play business game. The audience on the platform is great for insights related to job hunting, networking and work productivity. It is the best channel for B2B companies and it makes it possible for you to connect with industry changers and find partners you can work with to improve your business. LinkedIn generally has a professional feel to it and attracts people strictly in improving their business networks and making all the right connections with influencers in the relevant industries.

Instagram

If photography is your thing, then this is the social media platform that will work best for you. The best thing about the platform is that you can connect it with your Twitter or Facebook pages to gain even more value for your business. It has a powerful global presence and is fast growing. This visual platform gives your business the chance to portray your brand as a lifestyle concept thus allowing target groups to focus on what you are all about. You can actually tell your business story using photos and videos. Using Instagram, you can drive high brand awareness levels with compelling photos, carousel and videos, connect and engage with audiences using comments, likes, follows and messages, optimize ads and measure ad performance using data available on Facebook. You can use in conjunction with Facebook so you have expanded audience and unified management.

These are of course only some of the largest and most popular social media platforms. You can also consider others like Google+, Pinterest, snapchat and polyvore among others for your business. At the end of the day you would need to consider what the channel can do for your business and how effective it is in reaching the groups that you are targeting.