top business technology trends in 2019

Top 6 Technology Trends In 2019


2018 was a year full of technology innovations. The technology trends have a huge impact on businesses now more than ever. That’s why this year is expected to be a year to remember in technology.

Every year business data becomes more and more valuable. The use of data is now more than ever important for the success of businesses. The right data can be used to reduce business costs or drive growth.

So, now that we are in the age of data, what’s coming next? Here are our predictions for technology trends in 2019:

#1. Increased Automation

In 2019 more tools and apps are going to help both business owners and consumers. Many of the time-consuming or monotonous tasks can be easily passed off and automated to take pressure off. The more tasks your business company can automate, the more time your human resources will have for other tasks.

#2. A Blockchain Comeback

In 2019, blockchain is expected to come back. We will see new apps and developments in this area. Not only this but large companies like Microsoft are preparing to accept crypto. Over time more companies will follow. In addition, there are games that are starting to use the blockchain for the purpose of in-game currency.

#3. Better Human/AI Collaboration

Many companies gave AI a chance in 2018 and it proved to be useful in specific tasks, such as programmatic ones. However, some companies realized they gave AI too much decision-making power in the recruiting process. This year business owners and big companies will focus on getting datasets consistent and teaching humans to collaborate with AI without giving it too much power.  

#4. Upgraded Cybersecurity Using ML and AI

It is no surprise that cybersecurity is already keeping up with our adversaries by using machine learning and artificial intelligence to predict and protect against attacks. They can help IT security professionals to achieve cyber hygiene. In 2019 we will see a less costly response to our adversarial attacks.

#5. Higher E-Commerce Sales of Everyday Items

Nowadays, E-Commerce is one of the most preferred ways to shop. People can easily check and compare prices. This is the most time-efficient way to look for something on the internet. More people are expected to start purchasing everyday consumables online. Toothpaste and paper towels are among the items that are expected to see a boost in online sales.  

#6. Growing Commitment to Data Security

Data leaks weren’t something unfamiliar in 2018. It is believed that 2019 will be the year of information security. Currently, companies try to get as much data as possible without caring about data security but in 2019 that will change. More and more companies will start outsourcing it or opening new security departments.

Instagram Engagement Tips

Essential Tips to Increase Instagram Engagement in 2019


What better way to start 2019 than by skyrocketing your paid and organic Instagram campaigns? In the following article, you will read 3 essential tips that will help you step up your game. Are you ready? Let’s dive in.

Instagram has become so popular over the last few months and years that over 13% of the Earth’s population use the platform on a daily basis. Not only this, but Instagram is currently one of the leading marketing platforms. It is expected that Instagram ads will generate roughly $11 billion in 2019.

Let’s take a look at the first tip.


Tip #1: Find the right time to post

The number one rule on Instagram is to be active and to create a bond with your followers. All brands know they need to be active in order to attract new followers, as well as keep the old ones, right?

However, there is one thing you should take into account and that’s knowing exactly how often to post. Think about it. Would you follow or keep following a person or a brand that post every 10 minutes?

We highly doubt you would. So, the right question here would be “How often should I post?”.

The good news is there is a perfect answer. So, keep on reading.

Researchers have found that brands should post between 1 and 2 posts a day. Anything less or more might be fatal for the business.

Another thing you should pay attention to is the time you schedule your posts. There is a wide controversy on the Internet on this topic.

Some people recommend posting between 9 AM and 2 PM. However, these hours might not be suitable for your niche. The best thing you could do is test your own followers’ activity and decide which hours work best for your brand.

One way to be more aware of your followers’ habits is through Instagrams’ Insight feature. Instagram has created this feature with the sole purpose of helping brands determine when their followers are most active.


Tip #2: Take advantage of Instagram’s Video Formats and Features

It is crucial to take advantage of the Instagrams range of advertisement formats. According to studies, Instagram videos are worth way more than pictures. They are short, effective and right now the most trending feature on Instagram.

There are many video options you can choose from. Whether you will post a video on your Instagram page, or on your Story, make sure you explore every option there is. For instance, Instagram Stories’ live video is one of the best ways to reveal a new product or an upcoming event.

In addition, Instagrams “carousels’ give you the opportunity to share more than just one image or one video simply by giving your followers the chance to swipe across for additional information.

Recent research showed that videos with subtitles have longer view times. According to Facebook, subtitles increase the video view time by 12%. So, you might want to consider adding them to your video.

Instagram’s videos are way more effective in targeting a selected audience. If you are interested and want to know how to promote your business on Instagram using video ads, make sure you stay tuned. During the following week, we will post an article with Step-by-Step Guide for you guys.


Tip #3: The smartest choice is to host a contest

Don’t be among the countless number of brands who think contests are a waste of time. It is proven that and we quote: “Instagram contests generate 3.5x more likes and 64x more comments than regular posts.”.

If done correctly, it can bring a lot of new potential followers and customers. In addition, when hosting a contest you will not only be getting more likes and comments, but you will have the opportunity to advertise your brand through shares.

For example, one of your conditions can be to share your latest post on their Instagram Story. When this happens, their own friends and followers will see your brand. Clever, right?

Use phrases such as “like to win”, “tag a friend to win”, “follow to win” or “share this post on your Story”. Undoubtedly, your reach will increase.

As we mention above, you need to plan the contest. Think of other ways to promote your contest. Instagram and Facebook ads are a great start. However, you can boost your reach through emails and website banners, even hashtags can help you spread the word.  

Once the contest is over, make sure you keep your contestants up to date. Who won the contest, has he or she got the prize, is there any feedback from the winner on the product/ service he or she won.

Remember, you have to show them your brand is legit. Stay tuned for more tips on how to increase Instagram engagement in 2019.

facebook markets

Need to know about the facebook profiles in upcoming financial markets


Understanding basic functionality and features of the facebook business page, facebook personal profiles and group is really beneficial to develop your business identity. Once you sign up with the facebook, you can do yourself with the personal profile. Based on the facebook terms of service, each person is allowed to create a personal account. You must not use personal timeline for your own commercial gain. If you are looking to market your products on facebook then you must follow some effective tips such as

  • Support your business with facebook personal profile
  • Advertise and market your business with the facebook business page
  • Engage narrow audience with facebook groups

How facebook is beneficial to business people

If you are using a personal profile for business, you can easily attract your followers. Each business is having and using your personal profile is useful to share your story. With facebook page, you can make your business profile which can separate from personal profile. Having spate facebook page to your business is really useful to keep your account in offering complete freedom to advertise, post and focus your content across your industry, customers and business. All pages which you create are connected to the personal profile. Facebook is extremely powerful advertising tool which is really useful to reach the audience. With the help of business page, you might get access to full line of the advertising options such as encourage people to increase your number of followers, target people who engaged with your posts, display ad to people at your email list and attract people who can share traits. You must separate your personal life from business. Your business page must have own home page, timeline, profile photo and cover photo. Facebook group is a community which you join as personal profile. Group is made up of the likeminded organizations and people which comes together to share and discuss ideas across common interests. Facebook group is best ways to promote and create awareness to your business, great example is ERS you can check also their official website You can join in any groups which are related to your business and share your relevant post, podcast episodes and so on. Group is the safest way to find new customers, new connections and partners. Each group could be governed one of three privacy settings which can control how people join the group. Different kinds of the groups are available in facebook such as closed groups, public groups and secret groups. A closed group is having administrator who can look at all requests to join and typically it is smaller than public groups.

Things to know about facebook profiles

In this modern world, most of the people are willing to create closed group in order to minimize random individual posts and spam. Secret group is strictly private which might not appear on discover page. Owner of the secret group might invite specific people to join. The facebook help center is having use table which can outline how group privacy setting may affect visibility of your group. You are always advisable to develop a strong relationship among group members via interactions and post.

instagram for business

Top benefits of using Instagram for business


Instagram has more than 300 million active users and is growing strong with every passing day. It is ranked as the best photo-sharing site in the world, because of its highly effective and user-friendly features. It was acquired by the leading social networking giant, Facebook recently, and there has been no turning back for Instagram ever since. If you own a business and want to promote it on a large scale, what are the key factors that you will focus on?

  • Increased customer engagement
  • Wider penetration of your business
  • Access to newer customers and improved business
  • More sales

All of the above are possible with the help of Instagram. This is a very powerful tool for your business, provided you know how to use it properly. Here are some top benefits that you can get for your business, when you use Instagram.

Good engagement with customer

Instagram is the most effective social media tool when it comes to customer engagement. In a latest study conducted by Forrester, Instagram was crowned “king of social management”, purely because of its customer engagement capacity. In a study that comprised 7 social network giants including those of Facebook and Twitter, Instagram emerged as the most successful. Here are the findings:

Instagram scored 4.21% per-user engagement rate, whereas Facebook and Twitter had only 0.7% and 0.3% respectively. This means, Instagram created 58 times more user engagement and 120 times more engagement than Facebook and Twitter respectively. With the help of Instagram, you can now connect better with your followers, understand their opinions, see what they are talking about and comment with your solutions for the same. Need we say more regarding the power of Instagram?

Updating your business map and getting noticed

Imagine you are own a restaurant named XYZ in a remote city in California and you have many visitors coming over to your place. You serve the best dishes that you can and you feel happy to see the content smile on your customers. How do you know if they go back and talk about your restaurant on their Instagram pages? You just have to follow a simple step – Take a photo of your restaurant and tag your exact location in the photo before posting this image on your Instagram account.

When you do this, you will automatically get a link just above your photo containing other posts with your restaurant’s name. This way, you will get to know what your customers have to say about you. You can take their negative criticism in a sportive spirit and do corrections to your business principles. You can also thank them for their positive reviews; let people know if there are any promotional offers going on at your place etc. This is a great way to connect with customers and this would not have been possible if you had not shared your location and image on Instagram.


Access to newer customers and thereby increased business

With Instagram, you can keep on growing your customer base to a great extent, with the help of a magical tool known as hashtags. Use a relevant hashtag to connect with people who shared photos related to the same concept that you have shared. For instance, if your business deals in running a day care for kids between 3 and 5 years, you could connect with people who use hashtags like #toddlerneedsschool, #nometimeformummy, #daycarereqd, etc. Ensure that the contacts that you have chosen are in your area. You could then connect with these parents and introduce your centre/facilities/services to them to strike a deal. Relevant hashtags are one of the most powerful marketing tools in Instagram.

Spread your business into wider areas

It is highly recommended that you should link your business account on Instagram to other social networking sites like Facebook and Twitter. This will ensure that the images that you share on Instagram gets automatically posted on to these sites as well. Effective promotion of your business on all of these social media channels is bound to bring you, new contacts, new opportunities and eventually increased sales number, which is the ultimate target of any business owner.1

twitter for business

How to promote your business with Twitter?


There are several ways to promote your business with social media. Twitter has powerful features so that you can make the most of your investment. You can send convincing message in 140 characters (tweets) so that there will be great increase in sales. A tweet can include a link to other online resources such as Facebook, website, blog, forum, etc. The Twitter offer microblogging tools and they will help you connect with the audience in a very efficient manner.

Unique content

Twitter offers unique features besides sharing common features with other social media such as Facebook, YouTube, Google Plus and LinkedIn. A Tweet will be similar to a Facebook update. The messages are not filtered and every Tweet is available with the follower’s feed. As you share photographs on Pinterest, you will be able to share photos on Twitter as well. As you share an image on Twitter, you can garner conversation very easily.

A Tweet will be similar to LinkedIn update. By using LinkedIn, you can send messages to trusted connections. Twitter facilitates conveyance of message to any user. As you update content on Google Plus, you will be able to send short messages with Twitter. The message can be sent to various pockets as you send to groups through Google.

You can include a link to a video by using a Twitter’s Tweet. However, you will not be able to create a channel or organize videos as the focus is on sending quick and short messages.

Twitter for business promotion

You can share your business storey on Twitter so that there will be better brand promotion. When you share your brand information through various online resources, you should maintain the same colors, logo and other branding information across all the platforms. The images should be consistent on these social media platforms.

If you are promoting your personal blog, you can use your name for Twitter username. The business name can be your Twitter username so that the promotion will take place in a very efficient manner. If you cannot figure out the exact business name, you should find a name closer to the business name.

Twitter account profile

The Twitter account profile should be filled completely so that you can take advantage of the inherent features of the platform in a very efficient manner. You should take steps to include the location of your business. The city, state and zip code should be included so that users will find your business location very easily.

The website should be shared with your Twitter community. It is advisable to offer a special Twitter landing page so that you can provide additional and interesting information on Twitter.

You can share the description of your business by using the bio (160 characters). The mission statement can be filled with appropriate information.

Promotion of Twitter profile

You should follow people so that you can generate new followers. However, you should be selective in this process so that you will reach the targeted audience very easily. The various segments which will help you in the promotion of the brand are customers, business partners, contractors & vendors, suppliers, competitors, trade organizations and professional organizations.

A message can be sent to all your followers. If you receive a message, you can send a reply. While sending a message, you can mention other Twitter username. You can send a message directly to other user and it is considered as a private message. By retweeting a tweet, you can share message very easily.

Traffic creation

You should figure out the requirements of your targeted audience so that the content can be created and promoted to fulfill their needs. If you provide useful information, users will follow your profile. It is very much important to answer the questions posed by users. Steps should be taken to create traffic to your website and blog. Hence, a Tweet should be created around the link. The long web address can be shorted by using a URL shortener. Your online presence can be connected in various ways. The Twitter account information should be added to your website and blog.

You should add the timeline of Twitter messages to your website and blog. Users should be able to share your content on blog and website very easily so that you can make the most of your investment.

generate new leads

Can you generate new leads with social media?


There are simple and proven ways to improve traffic to your website. The online promotion can be done in a very efficient way so that you can generate new leads very quickly and it is possible to increase sales volume in the shortest possible time. Leads are nothing but potential customers who provide contact information so that you can reach them and convince them to buy your products or services. When the leads are passed to sales professionals they will ensure that leads are converted into sales.

Leads creation on social media

Instead of using cold calls and SMS, you can promote your products and services through the social media. The opinion expressed by a customer on the social platform will have great value and it will be noticed by other prospective customers. Especially, if the positive opinion is viewed by a friend or colleague or a family member, it will have great influence on the buyer. The sale will be closed to the extent of 90% with the positive feedback provided on the social network. The rest of the work should be fulfilled by the brand by providing useful information on the website or blog.

The commercial website or blog should have Facebook widget so that users will visit the page and will come to know about your followers. The information shared by your followers on various social networking sites such as Facebook, Twitter and Google Plus will have great influence on customers.

The sales team should have access to a steady stream of leads so that they will ensure that the cycle is completed at the earliest. It is very much important to generate quality leads so that the conversion rate will be very high. The social platform will help you reduce the leads acquisition cost as well.

Gated content

You will give access to users after providing basic information such as email address. As you will provide quality information on the landing page, the user will share the email id without any issues. You can provide access to various kinds of content such as white papers, webinars, case studies, blogs, infographics and videos. If the user providers contact information, you can understand that the user is willing to find more information about your products and services. Hence, the conversion of the lead will be very quick.

Organize contests

You can organize various kinds of contests so that there will be widespread participation by targeted audience. The content should be based on a unique theme so that users will compete for the prize money. The contest should add value to the user. You can offer free upgrade or extended trail version of a software as well. You can ask for comments, shares, likes and the information about the contest will spread very quickly. You can collect information about users through the contest entry form.

Social media advertising

You should collect quality leads as per the established criteria. Through the Facebook lead ads, you will connect with users without leaving the social platform, Facebook. As the Facebook will populate the lead form automatically, the prospective customer will be connected very quickly. The leads generated through the Facebook ads should be passed on to the sales team.

You can also explore Instagram lead ads. The working of Instagram lead ads will be different from the Facebook lead ads. The form will populate with information such as name, email address, phone number and gender. The other details should be filled by the user.

By using the LinkedIn’s lead generation forms, you will allow potential customers to share relevant information in a very efficient manner. The conversion will be optimized by using three or four fields present in the form. Users will be connected from the mobile phone also as no further typing is required with LinkedIn.

Hangout/ live streaming

The lead generation will be quick by using the Hangout of Google Plus. You can also choose a live streaming option on YouTube so that the message can be conveyed to targeted audience and leads can be generated very quickly. You can also conduct webinars as it is the best option to convert leads generated through the gated content.

Social selling

Social selling is nothing but the culmination of social hearing, lead generation and sales tactics. You will strive to build and establish relations in a very efficient manner.





social media reputation
Facebook, Instagram, Other, Twitter

Why social media reputation is very important?


You should protect your online reputation so that the credibility of the brand will not be tarnished. You can go through the tips offered by experts to protect your online reputation.

The following tips can be followed in this direction:

  • The profile should be set to private on various social accounts such as Facebook, Twitter and Instagram. You can find the option from the Settings in the profile section.
  • If you find any fake profiles, they should be reported immediately. There is possibility for impersonation on various social media networks like Facebook, Twitter and Pinterest. As you fill the online form, the complaint can be raised very quickly. If there is any offensive online content, you should not join those groups. There is possibility of linking your profile with offensive groups. As your reputation will be damaged, you should not take risk. A well calculated approach should be implemented by not following risky groups.
  • Friend request should be accepted from trustworthy people only. If there is an offensive user, you should not hesitate to block the user. Even though you manage a mutual friend through online contacts, you should not add the friend without knowing them offline. Some users might harass you or threaten you. It is possible to block such users without any issues. You should search for name, email address and username through various search engines such as Google, Bing and Yahoo. If there are fake profiles or accounts, they can be traced very easily. In this process, you will get a better understanding about digital footprint.
  • You should think twice before posting online content. Even though you remove from your website or blog, it will not be deleted from the server permanently. If you are not using online accounts, you are advised to delete or deactivate those accounts. If you are not using Bluetooth, it should be hidden or disabled. There are certain vulnerabilities in Bluetooth technology by which users might get access to the address book, images and content present in your phone. You should change the name of the device also so that others will not be able to identify you.
  • The geotagging on the mobile phone should be disabled. When you add location data to photos and content, you will take risk. By going through the metadata, users might be able to trace the location where photo was captured. As child pornography is prohibited, you should not contain nude pictures of others who are under the age of 18. They should not be forwarded to others as well. There will be severe legal prosecution and you are liable for imprisonment as well.

Reputation management on social media

You should be able to maintain the reputation of your business by having active participation on the social media. You should refine your approach so that you will not take risk in disseminating unwanted information. The reputation of your business will have an impact on sales. Hence, you should take all possible steps to maintain the correct image and the negative opinion should be addressed in a professional way.

Even though you provide exceptional customer service, the reputation of your business should not be spoiled by offering negative reviews by few customers. Through the reputation management measures, you will nurture positive opinion about your business. You will ensure that honest reviews are highlighted so that users will get correct opinion.

The negative review will be read and responded in a professional way. When you engage highly skilled reputation management professionals, your business will move to the next level without any issues. There should be proactive solutions to address negative comments. If negative comments are raised, you should get an alert immediately. You should use automated tools so that the information will be conveyed very quickly.

The reviews should be monitored on daily basis and you should engage with customers in a very efficient way. As you manage positive reputation, there will be higher sales. By addressing issues in a very effective way, you will focus quality time on important issues. New strategies should be developed and implemented to deal with the reputation issues. Consumers will make an informed decision based on reviews. The reputation management will be done in the best possible way by engaging current customers as well as new customers.

grab traffic for your website from facebook
Facebook, How Tos

How to increase traffic on your website with Facebook?


To increase traffic on your website, you can implement various steps. Facebook is a great means to attract and retain targeted audience in a very efficient way. Facebook has about two billion active daily users and it has great user base all over the world. The account on the social media can be optimized so that you can engage with customers in the best possible way. In fact, Facebook offers special features for promotion of business. If you setup a profile page and manage active presence, it is possible to make great improvement in sales.

Effective ways

If you promote your Facebook on other social media, there will be quick progress. The promotion should take place with the audience already created by you. If you go for paid links, there will be great risk. You should spend time and effort to promote through the social media. By promoting on Twitter, YouTube, Google Plus, Instagram, and LinkedIn, you can manage hundreds of thousands of users. Even though you will not want to go through the vigorous promotion, the active promotion will make a great difference.

The Facebook should be promoted on your blog. If you are running a WordPress blog, appropriate plug-ins can be installed so that the promotion will take place very efficiently. There should be ‘call for action’ indicators on the blog so that there will be great satisfaction. You can include ‘Like Us on the Facebook’ and images so that users will be attracted very easily.

Promotion through email list

The news about Facebook presence can be conveyed through the email list. In fact, you can include the link to Facebook in every mail you send to the customer. If you manage a subscriber list, the link can be posted at the bottom of the email so that customers will be connecting to your social network very easily. There should be links which can be shared with their friends as well. When the link is forwarded by a known friend or colleague, it will be opened as the click through rate will be high. You can offer emails which motivate other users as well.

Promotion through Facebook Groups

The promotion of your business blog can be done with the help of Facebook Groups. The business promotion should be done from a location where you find the active presence of audience. There will be groups which belong to your niche. You can search for those niche groups and join those groups through the Facebook Page. Instead of connecting groups through personal account, you should connect through the business account. As you post a comment on the group, your brand will be promoted. The group rules should be followed when you explore the Facebook Group option.

Traffic generation

The traffic will be generated from the business blog as well as from your Facebook account. The Facebook page should be posted multiple times in a day to boost traffic on the social media. It is the best way to build relationship with users. You will be able to connect with the audience that you have created through various ways. Even though you manage hundreds of thousands of Facebook Likes, you should interact with audience to enhance your prospects.

Go through the page insights

The content should be posted at the most appropriate time. It should be posted on a consistent way. You should post authentic content which is not available at any other source. The content should deliver in-depth insight to users so that they will be able to go through the post. The link will be shared with friends and associates in a very efficient manner. You should understand the sweet spots of the day and they should be maintained to engage the audience.

Facebook Advertising

The promotion of your business will be done in the best possible way through the Facebook Advertising. Facebook ads will get hundreds of thousands of likes whey they are presented as per the standards. You should create landing pages to get more subscribers. The landing pages should be promoted through various channels so that the traffic on your site will increase.

You can spend time on enhancement of Facebook audience so that there will be great chance to transform your brand. You are advised to invest on Facebook ads as well so that there will be great progress.

how to promote your brand
How Tos, Other

What are the different ways to promote your brand?


There are different ways to promote your brand. You should choose the beat brand promotion channel so that the traffic on the site can be increased. When there is improvement in traffic, the sales will also improve. The overall profitability of the enterprise will be very much enhanced. If the website is new, you should take initiative to connect with others. It is possible to build email lists and fans right from the scratch. However, it will take long time. If you would like to deal with competitors in a more vigorous way, alternate channels should be explored.

Enhancement of network

It is very much important to build strong network with others so that traffic can be generated in an effortless manner. As you go through the blogs that are relevant to your niche, you can comment on those blogs. As you post a comment, you will get an opportunity to include a link to your website. The author section can be used for this purpose. You should post articles on websites that are relevant to your niche. The website page rank should be high and it should have links with other quality websites. Your credibility will increase when you manage number of incoming and outgoing links with the website.

Facebook fans

To increase Facebook fans very quickly, you should not hesitate to go for paid advertising. You can also go through the schemes to buy new fans very quickly. By joining in Facebook groups, you can attract new visitors. You can interact with members in the group as per the rules and regulations. The blog post can be promoted in a very efficient way with the help of Facebook groups and paid advertising.

The engagement with fans will be very efficient by sharing quality content on a consistent basis. The new content should be shared when users are active. Updated content should be posted regularly and outdated information should be removed. You should engage a seasoned SEO professional so that various kinds of tasks will be fulfilled in the best possible way.

You should be attentive to the needs of customers. Through surveys and reports, the requirements of users will be collected and they should be fulfilled through active engagement. As you offer great discounts on the Facebook, new visitors will be attracted. Exclusive offers can be posted on the social media. The existing subscribers should be used to attract traffic.

Article marketing

You can release articles about your business and services and they should be posted on appropriate sites on a regular basis. New set of visitors can be generated in this process. You should explore new ways to attract new visitors. Through article marketing, you can tap new visitors. Quality content should be posted on websites and blogs that are relevant to your niche. Before posting the content, you should go through the rules and regulations of respective site or blog. If you succeed in providing informative content, the audience will not hesitate to visit your site.

Share-able features

The website or blog should have all the bells and whistles to attract new visitors and to retain existing visitors. As new businesses offer free samples, you should offer a free guide or samples to visitors so that they will sign up for a membership. The email marketing has great prospects as you will be able to build userbase right from the scratch. There will be 0% tolerance on spamming by building email list afresh.

The website should have buttons, links and likes so that users will be able to connect with your site in various ways. The links, buttons, fonts, colors and images should be consistent across websites and various platforms. The brand image will be very much enhanced by choosing the most appropriate features.

Tech-savvy features

The business growth is based on various factors and the tech-savvy enterprise will always have an edge. You should outsmart your competitors by choosing the best and relevant technology. By implementing new technology, users will be able to connect and share links very easily. The interaction will be quick and seamless. The new channels should be explored and presented as per the demands of audience on a regular basis.

Thus, by exploring the best online advertising and marketing channels, you can promote your business website or blog in a very efficient manner.

Should you choose Facebook or Instagram
Facebook, Instagram

Facebook Vs. Instagram – Best means of promotion


Instagram and Facebook are two popular online platforms through which promotion of business will take place in a very efficient way. As these platforms are different, users will create accounts on both platforms to connect with others. The platforms can be used to connect with your friends, family members and colleagues. They can be used by brands and advertisers as well so that they will be able to make the most of their investment. You should implement a branding strategy that is unique to your business so that there will be great results.

Facebook potential

Facebook with more than 1.3 billion users offer quite efficient online promotional channel. The exposure that you get for news and views posted on Facebook is very high. The message has the potential to go viral so that you can make the most of your time, effort and money.

  • If you would like to add value through the social media page, Facebook page will accomplish the task in a very efficient way. Facebook has certain advantages with which it becomes the most sought after platform than all social media sites.
  • The networking capability associated with Facebook is very high. The reach with Facebook is higher than Instagram. If you are keen in improving the reach, you should go for Facebook. Even though Facebook lags behind Instagram in terms of engagement, it has the potential to generate the second highest number of interactions.
  • Facebook is very popular among adult population. 72% of the adults are found Facebook. There is no drastic difference between male and female presence. The presence of female users is 77% and it is 66% male users out of total internet users.
  • Facebook has the potential to attract users from all age groups. The performance of ads is highly successful. If you can use ad campaigns in right directions, the popularity of your brand can be enhanced very easily.

Instagram potential

As one image is worth more than a thousand words, you will be able to attract visitors very easily through the Instagram. It is possible to share locations as well with the help of Instagram. The information will be presented in a creative way on Instagram so that it will catch the audience very easily. The engaging content will propel users to visit the native site so that there will be great satisfaction.

  • The active users on Instagram are 300 million on daily basis and 500 million on monthly basis. 80% of users are located outside US. Businesses can use Instagram to enhance visibility in a very efficient manner. There are highly engaged users on Instagram. More than 95 million photos and videos are shared on the website and there is great scope to promote your products and services with the website.
  • The user interaction on Instagram is higher than any other social media site. The social media site will also ensure that highly engaged media interactions will take place so that the promotion of the brand will be done very efficiently.
  • The social media network should be chosen as per the demographic reach. The selection should be done as per user preferences. As per the research, it was found that the number of female users on Instagram is higher than the number of male users. 55% of young adults between the age of 12 and 19 are registered on the Instagram.
  • The best features available in Instagram can be used to promote your brand. You can target new generation and young customers on Instagram. Facebook has the ability to attract users from all age groups so that you can make the most of your investment. You can set social media budget and the promotion of products and services can be done very efficiently.


It is very much important to maintain presence on both platforms, Facebook and Instagram. The features that best serve your interests on both platforms can be selected so that you can promote your business to the next level without any issues. Deeper content can be created on Facebook and it can be shared in a very efficient way. You can provide better customer service through the Facebook so that you can increase traffic and the promotion of the site can be done in an effortless manner.