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twitter for business
Twitter

How to promote your business with Twitter?

2017-11-06

There are several ways to promote your business with social media. Twitter has powerful features so that you can make the most of your investment. You can send convincing message in 140 characters (tweets) so that there will be great increase in sales. A tweet can include a link to other online resources such as Facebook, website, blog, forum, etc. The Twitter offer microblogging tools and they will help you connect with the audience in a very efficient manner.

Unique content

Twitter offers unique features besides sharing common features with other social media such as Facebook, YouTube, Google Plus and LinkedIn. A Tweet will be similar to a Facebook update. The messages are not filtered and every Tweet is available with the follower’s feed. As you share photographs on Pinterest, you will be able to share photos on Twitter as well. As you share an image on Twitter, you can garner conversation very easily.

A Tweet will be similar to LinkedIn update. By using LinkedIn, you can send messages to trusted connections. Twitter facilitates conveyance of message to any user. As you update content on Google Plus, you will be able to send short messages with Twitter. The message can be sent to various pockets as you send to groups through Google.

You can include a link to a video by using a Twitter’s Tweet. However, you will not be able to create a channel or organize videos as the focus is on sending quick and short messages.

Twitter for business promotion

You can share your business storey on Twitter so that there will be better brand promotion. When you share your brand information through various online resources, you should maintain the same colors, logo and other branding information across all the platforms. The images should be consistent on these social media platforms.

If you are promoting your personal blog, you can use your name for Twitter username. The business name can be your Twitter username so that the promotion will take place in a very efficient manner. If you cannot figure out the exact business name, you should find a name closer to the business name.

Twitter account profile

The Twitter account profile should be filled completely so that you can take advantage of the inherent features of the platform in a very efficient manner. You should take steps to include the location of your business. The city, state and zip code should be included so that users will find your business location very easily.

The website should be shared with your Twitter community. It is advisable to offer a special Twitter landing page so that you can provide additional and interesting information on Twitter.

You can share the description of your business by using the bio (160 characters). The mission statement can be filled with appropriate information.

Promotion of Twitter profile

You should follow people so that you can generate new followers. However, you should be selective in this process so that you will reach the targeted audience very easily. The various segments which will help you in the promotion of the brand are customers, business partners, contractors & vendors, suppliers, competitors, trade organizations and professional organizations.

A message can be sent to all your followers. If you receive a message, you can send a reply. While sending a message, you can mention other Twitter username. You can send a message directly to other user and it is considered as a private message. By retweeting a tweet, you can share message very easily.

Traffic creation

You should figure out the requirements of your targeted audience so that the content can be created and promoted to fulfill their needs. If you provide useful information, users will follow your profile. It is very much important to answer the questions posed by users. Steps should be taken to create traffic to your website and blog. Hence, a Tweet should be created around the link. The long web address can be shorted by using a URL shortener. Your online presence can be connected in various ways. The Twitter account information should be added to your website and blog.

You should add the timeline of Twitter messages to your website and blog. Users should be able to share your content on blog and website very easily so that you can make the most of your investment.

generate new leads
Other

Can you generate new leads with social media?

2017-10-13

There are simple and proven ways to improve traffic to your website. The online promotion can be done in a very efficient way so that you can generate new leads very quickly and it is possible to increase sales volume in the shortest possible time. Leads are nothing but potential customers who provide contact information so that you can reach them and convince them to buy your products or services. When the leads are passed to sales professionals they will ensure that leads are converted into sales.

Leads creation on social media

Instead of using cold calls and SMS, you can promote your products and services through the social media. The opinion expressed by a customer on the social platform will have great value and it will be noticed by other prospective customers. Especially, if the positive opinion is viewed by a friend or colleague or a family member, it will have great influence on the buyer. The sale will be closed to the extent of 90% with the positive feedback provided on the social network. The rest of the work should be fulfilled by the brand by providing useful information on the website or blog.

The commercial website or blog should have Facebook widget so that users will visit the page and will come to know about your followers. The information shared by your followers on various social networking sites such as Facebook, Twitter and Google Plus will have great influence on customers.

The sales team should have access to a steady stream of leads so that they will ensure that the cycle is completed at the earliest. It is very much important to generate quality leads so that the conversion rate will be very high. The social platform will help you reduce the leads acquisition cost as well.

Gated content

You will give access to users after providing basic information such as email address. As you will provide quality information on the landing page, the user will share the email id without any issues. You can provide access to various kinds of content such as white papers, webinars, case studies, blogs, infographics and videos. If the user providers contact information, you can understand that the user is willing to find more information about your products and services. Hence, the conversion of the lead will be very quick.

Organize contests

You can organize various kinds of contests so that there will be widespread participation by targeted audience. The content should be based on a unique theme so that users will compete for the prize money. The contest should add value to the user. You can offer free upgrade or extended trail version of a software as well. You can ask for comments, shares, likes and the information about the contest will spread very quickly. You can collect information about users through the contest entry form.

Social media advertising

You should collect quality leads as per the established criteria. Through the Facebook lead ads, you will connect with users without leaving the social platform, Facebook. As the Facebook will populate the lead form automatically, the prospective customer will be connected very quickly. The leads generated through the Facebook ads should be passed on to the sales team.

You can also explore Instagram lead ads. The working of Instagram lead ads will be different from the Facebook lead ads. The form will populate with information such as name, email address, phone number and gender. The other details should be filled by the user.

By using the LinkedIn’s lead generation forms, you will allow potential customers to share relevant information in a very efficient manner. The conversion will be optimized by using three or four fields present in the form. Users will be connected from the mobile phone also as no further typing is required with LinkedIn.

Hangout/ live streaming

The lead generation will be quick by using the Hangout of Google Plus. You can also choose a live streaming option on YouTube so that the message can be conveyed to targeted audience and leads can be generated very quickly. You can also conduct webinars as it is the best option to convert leads generated through the gated content.

Social selling

Social selling is nothing but the culmination of social hearing, lead generation and sales tactics. You will strive to build and establish relations in a very efficient manner.

 

 

 

 

social media reputation
Facebook, Instagram, Other, Twitter

Why social media reputation is very important?

2017-09-25

You should protect your online reputation so that the credibility of the brand will not be tarnished. You can go through the tips offered by experts to protect your online reputation.

The following tips can be followed in this direction:

  • The profile should be set to private on various social accounts such as Facebook, Twitter and Instagram. You can find the option from the Settings in the profile section.
  • If you find any fake profiles, they should be reported immediately. There is possibility for impersonation on various social media networks like Facebook, Twitter and Pinterest. As you fill the online form, the complaint can be raised very quickly. If there is any offensive online content, you should not join those groups. There is possibility of linking your profile with offensive groups. As your reputation will be damaged, you should not take risk. A well calculated approach should be implemented by not following risky groups.
  • Friend request should be accepted from trustworthy people only. If there is an offensive user, you should not hesitate to block the user. Even though you manage a mutual friend through online contacts, you should not add the friend without knowing them offline. Some users might harass you or threaten you. It is possible to block such users without any issues. You should search for name, email address and username through various search engines such as Google, Bing and Yahoo. If there are fake profiles or accounts, they can be traced very easily. In this process, you will get a better understanding about digital footprint.
  • You should think twice before posting online content. Even though you remove from your website or blog, it will not be deleted from the server permanently. If you are not using online accounts, you are advised to delete or deactivate those accounts. If you are not using Bluetooth, it should be hidden or disabled. There are certain vulnerabilities in Bluetooth technology by which users might get access to the address book, images and content present in your phone. You should change the name of the device also so that others will not be able to identify you.
  • The geotagging on the mobile phone should be disabled. When you add location data to photos and content, you will take risk. By going through the metadata, users might be able to trace the location where photo was captured. As child pornography is prohibited, you should not contain nude pictures of others who are under the age of 18. They should not be forwarded to others as well. There will be severe legal prosecution and you are liable for imprisonment as well.

Reputation management on social media

You should be able to maintain the reputation of your business by having active participation on the social media. You should refine your approach so that you will not take risk in disseminating unwanted information. The reputation of your business will have an impact on sales. Hence, you should take all possible steps to maintain the correct image and the negative opinion should be addressed in a professional way.

Even though you provide exceptional customer service, the reputation of your business should not be spoiled by offering negative reviews by few customers. Through the reputation management measures, you will nurture positive opinion about your business. You will ensure that honest reviews are highlighted so that users will get correct opinion.

The negative review will be read and responded in a professional way. When you engage highly skilled reputation management professionals, your business will move to the next level without any issues. There should be proactive solutions to address negative comments. If negative comments are raised, you should get an alert immediately. You should use automated tools so that the information will be conveyed very quickly.

The reviews should be monitored on daily basis and you should engage with customers in a very efficient way. As you manage positive reputation, there will be higher sales. By addressing issues in a very effective way, you will focus quality time on important issues. New strategies should be developed and implemented to deal with the reputation issues. Consumers will make an informed decision based on reviews. The reputation management will be done in the best possible way by engaging current customers as well as new customers.

grab traffic for your website from facebook
Facebook, How Tos

How to increase traffic on your website with Facebook?

2017-09-05

To increase traffic on your website, you can implement various steps. Facebook is a great means to attract and retain targeted audience in a very efficient way. Facebook has about two billion active daily users and it has great user base all over the world. The account on the social media can be optimized so that you can engage with customers in the best possible way. In fact, Facebook offers special features for promotion of business. If you setup a profile page and manage active presence, it is possible to make great improvement in sales.

Effective ways

If you promote your Facebook on other social media, there will be quick progress. The promotion should take place with the audience already created by you. If you go for paid links, there will be great risk. You should spend time and effort to promote through the social media. By promoting on Twitter, YouTube, Google Plus, Instagram, and LinkedIn, you can manage hundreds of thousands of users. Even though you will not want to go through the vigorous promotion, the active promotion will make a great difference.

The Facebook should be promoted on your blog. If you are running a WordPress blog, appropriate plug-ins can be installed so that the promotion will take place very efficiently. There should be ‘call for action’ indicators on the blog so that there will be great satisfaction. You can include ‘Like Us on the Facebook’ and images so that users will be attracted very easily.

Promotion through email list

The news about Facebook presence can be conveyed through the email list. In fact, you can include the link to Facebook in every mail you send to the customer. If you manage a subscriber list, the link can be posted at the bottom of the email so that customers will be connecting to your social network very easily. There should be links which can be shared with their friends as well. When the link is forwarded by a known friend or colleague, it will be opened as the click through rate will be high. You can offer emails which motivate other users as well.

Promotion through Facebook Groups

The promotion of your business blog can be done with the help of Facebook Groups. The business promotion should be done from a location where you find the active presence of audience. There will be groups which belong to your niche. You can search for those niche groups and join those groups through the Facebook Page. Instead of connecting groups through personal account, you should connect through the business account. As you post a comment on the group, your brand will be promoted. The group rules should be followed when you explore the Facebook Group option.

Traffic generation

The traffic will be generated from the business blog as well as from your Facebook account. The Facebook page should be posted multiple times in a day to boost traffic on the social media. It is the best way to build relationship with users. You will be able to connect with the audience that you have created through various ways. Even though you manage hundreds of thousands of Facebook Likes, you should interact with audience to enhance your prospects.

Go through the page insights

The content should be posted at the most appropriate time. It should be posted on a consistent way. You should post authentic content which is not available at any other source. The content should deliver in-depth insight to users so that they will be able to go through the post. The link will be shared with friends and associates in a very efficient manner. You should understand the sweet spots of the day and they should be maintained to engage the audience.

Facebook Advertising

The promotion of your business will be done in the best possible way through the Facebook Advertising. Facebook ads will get hundreds of thousands of likes whey they are presented as per the standards. You should create landing pages to get more subscribers. The landing pages should be promoted through various channels so that the traffic on your site will increase.

You can spend time on enhancement of Facebook audience so that there will be great chance to transform your brand. You are advised to invest on Facebook ads as well so that there will be great progress.

how to promote your brand
How Tos, Other

What are the different ways to promote your brand?

2017-07-26

There are different ways to promote your brand. You should choose the beat brand promotion channel so that the traffic on the site can be increased. When there is improvement in traffic, the sales will also improve. The overall profitability of the enterprise will be very much enhanced. If the website is new, you should take initiative to connect with others. It is possible to build email lists and fans right from the scratch. However, it will take long time. If you would like to deal with competitors in a more vigorous way, alternate channels should be explored.

Enhancement of network

It is very much important to build strong network with others so that traffic can be generated in an effortless manner. As you go through the blogs that are relevant to your niche, you can comment on those blogs. As you post a comment, you will get an opportunity to include a link to your website. The author section can be used for this purpose. You should post articles on websites that are relevant to your niche. The website page rank should be high and it should have links with other quality websites. Your credibility will increase when you manage number of incoming and outgoing links with the website.

Facebook fans

To increase Facebook fans very quickly, you should not hesitate to go for paid advertising. You can also go through the schemes to buy new fans very quickly. By joining in Facebook groups, you can attract new visitors. You can interact with members in the group as per the rules and regulations. The blog post can be promoted in a very efficient way with the help of Facebook groups and paid advertising.

The engagement with fans will be very efficient by sharing quality content on a consistent basis. The new content should be shared when users are active. Updated content should be posted regularly and outdated information should be removed. You should engage a seasoned SEO professional so that various kinds of tasks will be fulfilled in the best possible way.

You should be attentive to the needs of customers. Through surveys and reports, the requirements of users will be collected and they should be fulfilled through active engagement. As you offer great discounts on the Facebook, new visitors will be attracted. Exclusive offers can be posted on the social media. The existing subscribers should be used to attract traffic.

Article marketing

You can release articles about your business and services and they should be posted on appropriate sites on a regular basis. New set of visitors can be generated in this process. You should explore new ways to attract new visitors. Through article marketing, you can tap new visitors. Quality content should be posted on websites and blogs that are relevant to your niche. Before posting the content, you should go through the rules and regulations of respective site or blog. If you succeed in providing informative content, the audience will not hesitate to visit your site.

Share-able features

The website or blog should have all the bells and whistles to attract new visitors and to retain existing visitors. As new businesses offer free samples, you should offer a free guide or samples to visitors so that they will sign up for a membership. The email marketing has great prospects as you will be able to build userbase right from the scratch. There will be 0% tolerance on spamming by building email list afresh.

The website should have buttons, links and likes so that users will be able to connect with your site in various ways. The links, buttons, fonts, colors and images should be consistent across websites and various platforms. The brand image will be very much enhanced by choosing the most appropriate features.

Tech-savvy features

The business growth is based on various factors and the tech-savvy enterprise will always have an edge. You should outsmart your competitors by choosing the best and relevant technology. By implementing new technology, users will be able to connect and share links very easily. The interaction will be quick and seamless. The new channels should be explored and presented as per the demands of audience on a regular basis.

Thus, by exploring the best online advertising and marketing channels, you can promote your business website or blog in a very efficient manner.

Should you choose Facebook or Instagram
Facebook, Instagram

Facebook Vs. Instagram – Best means of promotion

2017-07-18

Instagram and Facebook are two popular online platforms through which promotion of business will take place in a very efficient way. As these platforms are different, users will create accounts on both platforms to connect with others. The platforms can be used to connect with your friends, family members and colleagues. They can be used by brands and advertisers as well so that they will be able to make the most of their investment. You should implement a branding strategy that is unique to your business so that there will be great results.

Facebook potential

Facebook with more than 1.3 billion users offer quite efficient online promotional channel. The exposure that you get for news and views posted on Facebook is very high. The message has the potential to go viral so that you can make the most of your time, effort and money.

  • If you would like to add value through the social media page, Facebook page will accomplish the task in a very efficient way. Facebook has certain advantages with which it becomes the most sought after platform than all social media sites.
  • The networking capability associated with Facebook is very high. The reach with Facebook is higher than Instagram. If you are keen in improving the reach, you should go for Facebook. Even though Facebook lags behind Instagram in terms of engagement, it has the potential to generate the second highest number of interactions.
  • Facebook is very popular among adult population. 72% of the adults are found Facebook. There is no drastic difference between male and female presence. The presence of female users is 77% and it is 66% male users out of total internet users.
  • Facebook has the potential to attract users from all age groups. The performance of ads is highly successful. If you can use ad campaigns in right directions, the popularity of your brand can be enhanced very easily.

Instagram potential

As one image is worth more than a thousand words, you will be able to attract visitors very easily through the Instagram. It is possible to share locations as well with the help of Instagram. The information will be presented in a creative way on Instagram so that it will catch the audience very easily. The engaging content will propel users to visit the native site so that there will be great satisfaction.

  • The active users on Instagram are 300 million on daily basis and 500 million on monthly basis. 80% of users are located outside US. Businesses can use Instagram to enhance visibility in a very efficient manner. There are highly engaged users on Instagram. More than 95 million photos and videos are shared on the website and there is great scope to promote your products and services with the website.
  • The user interaction on Instagram is higher than any other social media site. The social media site will also ensure that highly engaged media interactions will take place so that the promotion of the brand will be done very efficiently.
  • The social media network should be chosen as per the demographic reach. The selection should be done as per user preferences. As per the research, it was found that the number of female users on Instagram is higher than the number of male users. 55% of young adults between the age of 12 and 19 are registered on the Instagram.
  • The best features available in Instagram can be used to promote your brand. You can target new generation and young customers on Instagram. Facebook has the ability to attract users from all age groups so that you can make the most of your investment. You can set social media budget and the promotion of products and services can be done very efficiently.

Conclusion

It is very much important to maintain presence on both platforms, Facebook and Instagram. The features that best serve your interests on both platforms can be selected so that you can promote your business to the next level without any issues. Deeper content can be created on Facebook and it can be shared in a very efficient way. You can provide better customer service through the Facebook so that you can increase traffic and the promotion of the site can be done in an effortless manner.

instagram new features 2017
Instagram

Unearthing Some of the Least Known Features of Instagram

2017-07-12

It is impossible that you have not heard the name of Instagram until and unless you are living under a rock. Instagram is not only about adding random filters and enhancing the look and feel of your photographs. There is a lot more to this popular app and a number of functions are present which can be looked at. Since the latest update, you can do a lot more than before, so let us take a look at the different things this app lets us do:

  • Managing your Filters: The new update has come up with five new filters and has given you more to choose from than before. But with so many options at your disposal, you can tend to get confused as to which option to choose and when to choose what. The filter shows a blurry effect of the outcome of the photograph once you use it. So you can get an idea as to how your photograph would be looking once the filter is applied. If so many filters become a burden to you, Instagram has come up with the option of re-organizing the mostly used filters. You will get an option called “Manage Filters” at the end of every filter when where you can customize your list.
  • Using Instagram Direct: You will find an inbox icon at the top right hand side of the app. This is an option where Instagram lets you share a photograph with a select number of friends rather than sharing it with all your followers. Follow the usual steps of uploading a photograph. When you come to the last step, choose Direct Instead in place of followers and select the recipients with whom you want to share.
  • Refusing Instagram Direct: Everyone would not feel comfortable in getting bombarded with several photographs which you are sharing via Instagram Direct. To change this option, you have to tap on the icon next to the comments section. There you will find options to “Ignore” or “Hide” posts. Ignoring a post would stop you from receiving direct requests from a particular person while hiding a post helps to exit without the sender understanding your absence from the group.
  • Playing with Perspective: The new update has not only announced some quirky filters but has changed the way you view a picture. It has a host of options to tweak your photograph so that it looks fresh and different. You get to choose from a variety of tools like Contrast, Vignette and Shadows. There is another option known as ”Adjust” which helps to straighten an image and also to use a host of other options. You can also change a photograph from Horizontal alignment to Vertical and vice-versa. Properly angled photographs are not in fashion especially on social media platforms and these options help to bring out your creative side. It gives you an opportunity to present a photograph in the exact manner you want.
  • Photo Mapping: The geotagging feature helps you to tag the photographs at the exact places where you have clicked them. It also lets you to know where others have clicked their images and you do not need to ask them. So the beautiful landscape near the seaside would be tagged at the place where it has been captured so you would get to know the location as soon as you see the photograph. You will get a “Geotag” icon on your account. But some users may have their location turned off which would not enable the locations to get tagged.
  • Filter Layering: The filter customization option provides a lot of flexibility to choose the template in the manner you would exactly want your photograph to look like. Sometimes one filter may not be enough and you would want to layer one filter with another to get the effect as per your choice. Add a filter and instead of posting it hit return to get the filtered image saved. Open it again, apply another filter and now you would get the blend according to your preference.

These are some of the newly launched features which have enhanced the user interaction with the application and have made people more hooked to it due to a range of flexibility options at its disposal.

how to promote your brand on instagram
Instagram

Can you promote your brand with Instagram?

2017-06-23

For the promotion of products and services, you can use various social networking sites. Instagram is different from other social networking platforms. You will be able to connect with the right audience and sales can be enhanced by having a great presence on the platform.

Instagram has monthly users more than Twitter. Instagram is used by many businesses to improve awareness of products and services. The message will be conveyed in image format so that users will be able to go through the information very easily. The audience will remember the message for a long period and they will take the most appropriate action at right time. By presenting appealing information, the sales will take place automatically.

Market your brand

Instagram offers great opportunity to market your brand. The first step to making the most of the platform is to set up the business Instagram account. You should present content on the media which is relevant to the audience. If you have personal information, it should be shared on the personal account. A certain level of professionalism should be maintained when you access and manage social media account.

Optimization of social media presence

There should be greater customer appeal through the professional Instagram account. If you can present a compelling content, the visitor will click on the link to land on your site. Hence, the opportunity should be utilized in the best possible way.

At the top of the Instagram page, you can provide a bio. As you provide the name and description of your business, you will provide the link which takes to your website. The link should take the visitor to the targeted page on the website.

Consistency

Your brand should be recognized by the audience by using consistent content and image. The font color, font size and font type will have a great impact on your success. The content format should be easily identified across various social media platforms. By delivering a professional appearance, audience will be able to identify your brand very easily.

The content should be presented in such a way that Instagram community will identify it very easily. You will not want to focus on keywords and hashtags as visitors will not use them to search for content. However, you can include a hashtag if you run a hashtag campaign. The bio can be changed to promote the latest campaign. However, the link should be presented so that audience can reach your site by clicking on the link.

Compelling Instagram posts

You should focus on production of outstanding content. As soon as the visitor goes through the image, the information should be conveyed implicitly. The absorbing nature of information is crucial to attracting audience. The audience will not make special efforts to go through the content. The customer will be glued to the image and would like to visit the site again. The user will not hesitate to share the content with his or her friends in the network.

You should understand the fact that Instagram is an image-centric platform. The comments that you receive for a post with images will be double to the comments that you receive on a post with text and links. The images will be engineered by experts so that they will alert the visitor’s brain instantly. Being aware of the Instagram culture, you will settle for the best course of action.

No hard selling

The brand’s social media will have a great influence on sales. Even though customers will be influenced by the friends and social media references, the role played by the brand’s social media is very much important. When you embrace Instagram as an effective medium to promote your products and services, authentic information should be provided on a consistent basis. You should offer the choice and in-depth knowledge about product or service should be provided. There should not be any hard selling.

When visuals are presented, you will not want to yell about products. By providing creative photos about your products and services, you can grab the attention of the prospective customer. By providing detailed images about the product, there will be a complete openness. The information about the product, features and the customer support should be easily available so that a quick comparison will be done by the audience. Thus, the traffic on Instagram can be converted into sales by managing the social account in a professional way.

promote your business with google plus
Other

Can you choose Google Plus to promote your business?

2017-06-09

Google Plus offers the highest level of privacy. It is possible to manage various kinds of circles and the information can be shared within each circle as per your needs. There are business friendly features in Google Plus which can be tapped to the full potential extent so that there will be a great improvement in the promotion of your brand.

Business listings

You can set up business listings in the best possible way by using Google Plus. ‘Google My Business’ feature can be used for the promotion of your business. If you list your business in Google Plus, the visibility of your business will be very much enhanced. The business will be available in local as well as mobile search. Based on the authentic information, potential customers will contact you and it is possible to generate new leads very easily. It is possible to get directions to your business by using Google Maps. The verified business website can be checked very easily.

When you lost your website, it is possible to find your photos and videos as well very easily. Your business page will provide complete information. It will help customers to leave review on the business page. If a website is verified, it will rank high in organic search results.

With the increase in usage of mobile search, the business listing gains importance in local SEO as well. The listing will certainly enhance your prospects in the coming years.

Well managed connections

By using connections, circles can be managed in a very efficient way. The sharing of content and regular updates can be accomplished in an effortless manner. You can share content selectively.

Circles will be created based on friends, associates, business partners, affiliates and influencers. You can follow them as per your requirements and the engagement will be efficient and fruitful. The updates can be sent to a particular segment very easily. Even though there are certain restrictions with Gmail, they are avoided by using the Google Plus.

Join communities

To enhance your network, you will want to join communities. Through communities, you will be connected very deeply. By using communities, you will be able to engage like-minded people. You can figure out people who advocate your products and connection will be established with them. You can create a new community based on a specific topic. You should take initiative to join with other communities as well. The communities that you create and engage with Google Plus will be unique. These are different from Facebook and Twitter. Hence, there will be addition of real value to members. Hangouts should be organized which will be exclusive to community members.

Content categorization

The content should be categorized based on the topic. Posts can be added to a collection very easily by using the latest features of Google Plus. New features are being added in the process so that there will be great satisfaction. As you start collections, Google Plus users will be able to find you and they will follow you without any issues.

A collection of blog posts can be created by a blogger and subscribers will get a different way to get updates from the blog. It is possible to create a collection of photos related to your products or services. Collections of various campaigns can also be presented so that many users will follow you in a very efficient way. When you manage an interesting collection, it will be featured by Google. You can find the collection in Featured Collections page.

If you follow posts in collections, they will appear in the Home stream. Collections will be classified and information will be shared very easily with the help of collections. Users’ news streams will be decluttered and they will be able to follow topics in which they are interested.

Promotion through Hangouts

If you can broadcast hangouts, there will be great increase in followers. Hangout is a popular tool. It will be used by businesses to promote various kinds of events in a seamless manner. Various kinds of events such as Q & A sessions, webinars and seminars can be conducted to engage the audience. It is possible to connect with people through video conferencing. There will be great growth in the audience when you take all the important steps present in Google Plus.

get more instagram likes
How Tos, Instagram

Trying to Find Ways to Get More Likes on Instagram

2017-05-12

Instagram is the numero uno platform for sharing your photographs with your friends and followers. It gives you a lot of options to customize your images and present them in a manner which you feel brings out the essence of the photographs. The number of followers and the number of likes vary from person to person depending on what kind of photographs he or she is posting and also on the fame enjoyed by that person. But there are the few tips which you can keep in mind if you want to increase the number of likes on your posts. Let us try to find out a few ways:

  • Use appropriate hashtags: Hashtags are an important factor that helps increasing the number of views and eventually the number of likes in your photographs. Hashtags came into prominence with the popularity of Instagram when more and more people began to get more aware of the use of this technique. Not only can hashtags be added to define or describe the photograph and the emotions associated with it but you can also tag prominent pages and persons to get your photograps across to certain forums. Photographers use hashtags to tag along famous photography groups or journals so that they get a chance to get featured in those eminent pages if their photographs are up to the level desired. When your work gets featured in a popular forum, it would surely get viewed by a huge audience who would like to follow your previous and upcoming works. Hashtags help to increase the number of likes in a great way. You also get to see the most trending hashtags of the day. Using those hashtags would also help your photograph rise up the charts and be trending!
  • Applying Filters: Do not overdo your editing and use extravagant editing options by combining more than one filter. The intrinsic nature and the spirit that the photograph carries should not lose its charm. If the filters are not used appropriately, then the photograph would not contain the required aesthetics and hence would not be viewed by many people.
  • Sticking to a schedule: It is very important to keep the frequency of your posts in check. If you are someone who posts every day, then your audience would have that expectation. If the chain breaks, then your views and eventually the number of likes you get would take a beating. If your posting is irregular, then it will be very difficult for you to keep the rate of likes on the rise.
  • Do not be boring: Do not be repetitive in the kind of photographs that you post. If you keep on posting the same kind of photograps like sunsets and sunrises, it would become boring for the audience. The audience always expects something innovative so if you cannot be comfortable in serving out new stuff, the views and likes would hamper. You should look at your feed at regular intervals to see if you are yourself getting bored in seeing the same kind of photographs. If that be the case, then it would be easier for you to figure out.
  • Do not overdo the use of hashtags: Some people have the habit of bombarding their images with infinite number of hashtags. In most cases the hashtags used bear no relevance to the photograph or the context. Using whatever hashtag comes to your mind keeps the feeling that you are desperate for likes and hence are going berserk.
  • Increase your interactions: You should care for the audience who are viewing your photographs and encouraging and motivating you to stride ahead. Try to respond to all the comments made if the count is a manageable one. If it is not then thanking your followers by posting a photograph with such a caption would be a great approach towards your audience.
  • Taking good photographs: This is perhaps the most important of the lot and frankly it goes without saying. You have to know about the aesthetics of photography and what it takes to create a good photograph. If the content and perspective of the photographs are not of a higher quality, the number of likes would still be limited, no matter how hard you try.