Advertising can be quite costly, especially when you are a small or medium business with a budget that is too tight to think very expensive campaigns. Instagram is unfortunately a very expensive platform to do advertising and the truth is that this social network only works with limited ad partners. With this in mind, it can prove tedious to try advertising on the platform, but it does not mean that it is entirely impossible for you to get some light on your products and services using it.
If at all you are to make it big advertising on Instagram, you must walk away from traditional advertising options and to be a little creative and willing to take your chances. The essence of any business is to grow into a reputable and profitable brand and only the daring, but strategic make it to that level. It may be hard to post ads on Instagram but there are definitely ways you can still be a success in making your company known and gain valuable exposure to your targeted audiences. It may mean including paid media efforts, but the results will make everything you do worth the effort.
- Allow an influencer to take over your business account
Account takeover simply means allowing a guest instagrammer to post to your account for a certain period of time. In this case, you should make sure that you stick to influencers in your relevant business field for the takeover to yield the kind of results you have in mind. Among the greatest benefit you stand to gain from this approach is having your brand introduced to targeted followers with similar tastes and interests with the influencer you have selected. This will instantly lead to an increase in the number of followers you have, clicks on your bio as well as likes on your posts. It should be expected however that the influencer will let his followers know that they are taking over a certain brand’s account; don’t expect that they will do it exclusively for your brand benefit.
- Host a giveaway on the social network
The giveaway can be solo branded or partners, but it creates a very effective channel to create awareness of your brand on the network. The good thing about Instagram is that it does not have too many promotion rules, especially when compared to other social networks like Facebook. You only need to acknowledge that your promotion is not associated, administered, endorsed or sponsored by Instagram and to ensure that you accurately tag content. Contents that seem to work extremely well on the network in creating brand awareness are those that require interested users to tag others on the comments section to enter the giveaways. You can also use a different approach where interested entrants post videos or photo on their profiles mentioning or tagging your business on their posts. Creativity will rule the day with such giveaways and the rules make it very easy for you to remain flexible.
- Pay an influencer to highlight your brand
Apart from welcoming an influencer to take over your Instagram brand account, you can also consider paying them to post positive commentary about your brand. You can for instance pay models to shoot with your giveaways or products and post on their profiles. By aligning yourself with all the right accounts, you will be amazed by the huge following you get to receive through the influencers. To make this work you of course must choose an influence who shares the same aesthetics as your brand and has something to offer in the field. It is the only way posts will be of relevance to their followers fetching you some valuable traffic in the process too. Remember to also select influencers who are not too expensive to work with but be willing to spend a reasonable amount to make the effort worth your while.
Instagram remains to be a platform that supports creativity and you can have an impact with the community on the network by letting your creative side guide you. There is still so much you can do with your posts and advertising approaches to gain your brand the kind of exposure it requires to grow.