There are simple and proven ways to improve traffic to your website. The online promotion can be done in a very efficient way so that you can generate new leads very quickly and it is possible to increase sales volume in the shortest possible time. Leads are nothing but potential customers who provide contact information so that you can reach them and convince them to buy your products or services. When the leads are passed to sales professionals they will ensure that leads are converted into sales.
Leads creation on social media
Instead of using cold calls and SMS, you can promote your products and services through the social media. The opinion expressed by a customer on the social platform will have great value and it will be noticed by other prospective customers. Especially, if the positive opinion is viewed by a friend or colleague or a family member, it will have great influence on the buyer. The sale will be closed to the extent of 90% with the positive feedback provided on the social network. The rest of the work should be fulfilled by the brand by providing useful information on the website or blog.
The commercial website or blog should have Facebook widget so that users will visit the page and will come to know about your followers. The information shared by your followers on various social networking sites such as Facebook, Twitter and Google Plus will have great influence on customers.
The sales team should have access to a steady stream of leads so that they will ensure that the cycle is completed at the earliest. It is very much important to generate quality leads so that the conversion rate will be very high. The social platform will help you reduce the leads acquisition cost as well.
You will give access to users after providing basic information such as email address. As you will provide quality information on the landing page, the user will share the email id without any issues. You can provide access to various kinds of content such as white papers, webinars, case studies, blogs, infographics and videos. If the user providers contact information, you can understand that the user is willing to find more information about your products and services. Hence, the conversion of the lead will be very quick.
You can organize various kinds of contests so that there will be widespread participation by targeted audience. The content should be based on a unique theme so that users will compete for the prize money. The contest should add value to the user. You can offer free upgrade or extended trail version of a software as well. You can ask for comments, shares, likes and the information about the contest will spread very quickly. You can collect information about users through the contest entry form.
Social media advertising
You should collect quality leads as per the established criteria. Through the Facebook lead ads, you will connect with users without leaving the social platform, Facebook. As the Facebook will populate the lead form automatically, the prospective customer will be connected very quickly. The leads generated through the Facebook ads should be passed on to the sales team.
You can also explore Instagram lead ads. The working of Instagram lead ads will be different from the Facebook lead ads. The form will populate with information such as name, email address, phone number and gender. The other details should be filled by the user.
By using the LinkedIn’s lead generation forms, you will allow potential customers to share relevant information in a very efficient manner. The conversion will be optimized by using three or four fields present in the form. Users will be connected from the mobile phone also as no further typing is required with LinkedIn.
Hangout/ live streaming
The lead generation will be quick by using the Hangout of Google Plus. You can also choose a live streaming option on YouTube so that the message can be conveyed to targeted audience and leads can be generated very quickly. You can also conduct webinars as it is the best option to convert leads generated through the gated content.
Social selling is nothing but the culmination of social hearing, lead generation and sales tactics. You will strive to build and establish relations in a very efficient manner.