Email communication is the earliest form of online communication. You can send private and confidential messages through email. It is a great tool for personal communication as well as business communication. Even though we use various kinds of social media applications such as Facebook, Twitter and Google Plus, email marketing has a unique potential to engage customers. To retain the customer base, you should not hesitate to implement the best email marketing strategy. You can offer a newsletter based on subscription so that the information will reach customers without fail. Your business will never be out of mind when it is not out of sight of customers.
Email marketing campaign
It is very much important to build a successful email marketing campaign. The email marketing should be done in a professional way. You should get the consent of the person before sending an email. As a visitor provides the email address on your website or blog, you will get consent to send an email. The email that you send should be as per the subscription of the visitor.
It is difficult to get an email address unless you show great prospects to customers. If you are providing a free guide, the visitor will subscribe to the offer. The purpose for asking address should be conveyed very clearly. By including a ‘strong call to action’, you will get the email address.
You can offer a free catalogue or reviews so that customer will be interested in providing the email address. If you offer some form of registration, you can get details about the customer. The registration form can be including in the purchase process. The email address should not be shared with third parties.
Presentation of email
You should maintain the consistency across emails. The mail content should be presented in a professional way. The font, size, color and images should depict your brand.
There should not be spamming activity by offering unnecessary emails. The email frequency should be as per the agreement. If the customer has subscribed to weekly newsletter, you should present weekly newsletter. By choosing a professional email service provider, the emails can be sent at regular intervals. There will be assistance in the preparation of emails as well.
Your emails should be white-listed by the ISP (Internet Service Provider) so that they will reach the inbox of users without any issues. You should take steps to add your email address to the recipient’s contact list so that your email will not be blacklisted. When you send the initial thank you message, you should include the instructions to add your email ID to the contact list.
If you subscribe to popular email service providers such as AWeber, MailChimp, Constant Contact and Campaign Monitor, you will get complete information so that the email service can be offered in the best possible way.
Fulfill customers’ expectations
The email marketing should fulfill the expectations of customers in a very efficient way. If the customer has opted for the monthly newsletter, you should send monthly newsletter without fail. If there is a delay in sending the newsletter, you should apologize. However, you should not increase the frequency of emails without obtaining the consent of the subscriber.
If you have promised daily updates, you should take steps that updates are sent on daily basis. If the customer opted for recommendations based on their purchase preferences, you should send those emails on a regular basis. However, you should ensure that those messages are relevant to the products purchased by the customer. Annoying messages should be avoided.
If you run an email marketing campaign, you should assess the impact. You should go through the Analytics software so that key statistics can be traced in a very efficient manner. As you gauge the results of various kinds of online marketing methods, you should assess the performance of email marketing. The open rate of email rates can be traced through the statistics. You can go through the daily statistics as well as weekly and monthly reports so that the email marketing strategy can be further enhanced to achieve optimum results. You should also to through the CTR (Click Through Rate) and unsubscribes as well. If the CTR is low, you should understand the fact that the message is not getting through. Remedial measures should be initiated to increase the success rate.