What better way to start 2019 than by skyrocketing your paid and organic Instagram campaigns? In the following article, you will read 3 essential tips that will help you step up your game. Are you ready? Let’s dive in.
Instagram has become so popular over the last few months and years that over 13% of the Earth’s population use the platform on a daily basis. Not only this, but Instagram is currently one of the leading marketing platforms. It is expected that Instagram ads will generate roughly $11 billion in 2019.
Let’s take a look at the first tip.
Tip #1: Find the right time to post
The number one rule on Instagram is to be active and to create a bond with your followers. All brands know they need to be active in order to attract new followers, as well as keep the old ones, right?
However, there is one thing you should take into account and that’s knowing exactly how often to post. Think about it. Would you follow or keep following a person or a brand that post every 10 minutes?
We highly doubt you would. So, the right question here would be “How often should I post?”.
The good news is there is a perfect answer. So, keep on reading.
Researchers have found that brands should post between 1 and 2 posts a day. Anything less or more might be fatal for the business.
Another thing you should pay attention to is the time you schedule your posts. There is a wide controversy on the Internet on this topic.
Some people recommend posting between 9 AM and 2 PM. However, these hours might not be suitable for your niche. The best thing you could do is test your own followers’ activity and decide which hours work best for your brand.
One way to be more aware of your followers’ habits is through Instagrams’ Insight feature. Instagram has created this feature with the sole purpose of helping brands determine when their followers are most active.
Tip #2: Take advantage of Instagram’s Video Formats and Features
It is crucial to take advantage of the Instagrams range of advertisement formats. According to studies, Instagram videos are worth way more than pictures. They are short, effective and right now the most trending feature on Instagram.
There are many video options you can choose from. Whether you will post a video on your Instagram page, or on your Story, make sure you explore every option there is. For instance, Instagram Stories’ live video is one of the best ways to reveal a new product or an upcoming event.
In addition, Instagrams “carousels’ give you the opportunity to share more than just one image or one video simply by giving your followers the chance to swipe across for additional information.
Recent research showed that videos with subtitles have longer view times. According to Facebook, subtitles increase the video view time by 12%. So, you might want to consider adding them to your video.
Instagram’s videos are way more effective in targeting a selected audience. If you are interested and want to know how to promote your business on Instagram using video ads, make sure you stay tuned. During the following week, we will post an article with Step-by-Step Guide for you guys.
Tip #3: The smartest choice is to host a contest
Don’t be among the countless number of brands who think contests are a waste of time. It is proven that and we quote: “Instagram contests generate 3.5x more likes and 64x more comments than regular posts.”.
If done correctly, it can bring a lot of new potential followers and customers. In addition, when hosting a contest you will not only be getting more likes and comments, but you will have the opportunity to advertise your brand through shares.
For example, one of your conditions can be to share your latest post on their Instagram Story. When this happens, their own friends and followers will see your brand. Clever, right?
Use phrases such as “like to win”, “tag a friend to win”, “follow to win” or “share this post on your Story”. Undoubtedly, your reach will increase.
As we mention above, you need to plan the contest. Think of other ways to promote your contest. Instagram and Facebook ads are a great start. However, you can boost your reach through emails and website banners, even hashtags can help you spread the word.
Once the contest is over, make sure you keep your contestants up to date. Who won the contest, has he or she got the prize, is there any feedback from the winner on the product/ service he or she won.
Remember, you have to show them your brand is legit. Stay tuned for more tips on how to increase Instagram engagement in 2019.