If you are among people with a general feeling that Facebook is being overshadowed by other popular social platforms or that the increasing algorithm updates and news feed are making it hard for your brand to be noticed, you may need a change of tactic for your marketing efforts to pay off in the end. More brands seem to be posting more content on Instagram compared to Facebook, but this doesn’t mean that Facebook is not valuable anymore.
By using tactics that are presently working on this platform, you should be able to get your message out there and achieve the kind of results you are looking for. This post should be able to help you make a few changes to your marketing strategy and use methods that will actually work for the business objectives you may have.
Use dark posts – On Facebook, dark posting is publishing posts that do not appear on the timeline. These posts are usually targeted to selected audiences and can be really helpful in split testing. You can actually create three different variations of the same post with the intention of finding out which type works best of performs the best in relation to your expectations. You can use Facebook ads manager and Power Editor to get started with the dark posts. You simply need to follow instructions and you will be able to put together the creative dark posts.
Share quote photos – This tactic is not new and the truth is that it is still very strong on the platform. People always seem to be moved by inspirational quotes that can motivate them or stir a particular emotion and you can enjoy post interaction and shares when you choose to use the quote photos. Sharing on the platform is an integral part of social proof and this leads to more fans and friends, finding your page and probably even liking it.
Try native videos – Videos have definitely taken over photos on Facebook and you can get very good results especially with native videos. Users get compelled with the slightest move and your video will definitely draw them in. There is always a high likelihood that they will stop and actually play the video. But to make it yield some good results, you should ensure that it is short, easy and quick. The video should also contain a very strong call to action to be relevant to your efforts. Native videos are those posted directly to Facebook and they seem to bring better results than those linked from other sites like Vimeo or YouTube. Still on videos, you can consider featured video and creating video playlists on Facebook.
Target organic posts – It is possible for your posts to be limited to smaller audiences, but you can make a difference by ensuring that they are the exact audience you are targeting. Publishers now have numerous new tools they can use on Facebook and you can experiment with targeted audiences for organic posts. Targeted posts generally attract higher engagement compared to posts that are not targeted.
Make use of your Call to Action button – It is what gives users’ direction on what to do next and this is exactly where you want your Facebook presence to do for your business. You will enjoy new visits on your page and without a proper CTA, you could end up losing value from such visits. Facebook offers different calls to action that you can use depending on the services or products you are offering or what you want your visitors to do next. You can strongly invite them to sign up, shop now, use app, contact us, book now or even watch video. It all depends on the contents of your page intended direction you have laid out for the visitors.
Other tactics you can effectively use on Facebook to make a difference in your marketing efforts include zeroing in on key topics, posting frequently but relevantly and being creative with topics that are trending. It could also prove very beneficial to study negative feedback so you know what your audience does not like. This way, you will be able to make important changes and discover patterns that can guide you into themes, language use and post types that work for your audience.