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business

what social media channel is best for your business
Facebook, Instagram, Twitter

Wondering What Social Media Channel Is Best For Your Business?

2017-02-13

What you should know

Today, it is practically impossible to run a business without making your online presence known. Whereas a website may have been all you need for visitors and customers to find you, social media has taken over and you need to at least have a presence in one or two channels to have a wider reach. With so many social media platforms available it can be confusing as to which one is best for your business.

When it comes to choosing the best channel for your business, you should start by being clear about elements such as content production bandwidth, which platforms you like most and which platforms your key audiences are likely to use most. LinkedIn is, for instance a professional kind of social platform that attracts business people, whereas Facebook is not selective and you will find all kinds of audiences on it. The goals you have as a brand will of course help you select the best channel for your business strategies, but you should at least know what each channel is about and what is in it for your business.

Facebook

Initially it was all about connecting family and friends, but it has since opened up for advertising and changed business prospects. It is a suitable platform for those who don’t mind competition and is a very popular network. It can however be a little too crowded for your business updates and you would need to be very creative using it. On Facebook you can connect and engage the audience using messages, comments, likes and business pages. You can also strategize using ad formats that are creative, optimize ads, enjoy adverts on multiple device, measure performance and use demographics, location and even behaviors to target ads.

Twitter

It is the channel of choice for those interested in younger and tech savvy crowds. It is the modern newsroom of social media where people are free to share opinions and thoughts and also learn updates and happenings from direct sources. The channel offers an opportunity for you to connect with your target groups and build relationships that are reliable and strong. Using Twitter, you can increase brand awareness through direct communications in the form of mentions, hashtags, replies, tweets and likes. You get the chance to also empower brand image, network with influencers and brand advocates, get current updates in your industry and measure tweet performance through analytics and metrics available.

LinkedIn

This social channel is best for those who can play business game. The audience on the platform is great for insights related to job hunting, networking and work productivity. It is the best channel for B2B companies and it makes it possible for you to connect with industry changers and find partners you can work with to improve your business. LinkedIn generally has a professional feel to it and attracts people strictly in improving their business networks and making all the right connections with influencers in the relevant industries.

Instagram

If photography is your thing, then this is the social media platform that will work best for you. The best thing about the platform is that you can connect it with your Twitter or Facebook pages to gain even more value for your business. It has a powerful global presence and is fast growing. This visual platform gives your business the chance to portray your brand as a lifestyle concept thus allowing target groups to focus on what you are all about. You can actually tell your business story using photos and videos. Using Instagram, you can drive high brand awareness levels with compelling photos, carousel and videos, connect and engage with audiences using comments, likes, follows and messages, optimize ads and measure ad performance using data available on Facebook. You can use in conjunction with Facebook so you have expanded audience and unified management.

These are of course only some of the largest and most popular social media platforms. You can also consider others like Google+, Pinterest, snapchat and polyvore among others for your business. At the end of the day you would need to consider what the channel can do for your business and how effective it is in reaching the groups that you are targeting.

Twitter Is Worth Your Business Time
Twitter

Decided Twitter Is Worth Your Business Time?

2017-02-02

Thing you should know before getting started

Individuals love using Twitter to keep tabs with loved ones and to make new friends. As a business, this is a platform that goes beyond the social fun aspect of it. If you are careful with how you approach Twitter, you can help your business thrive and make a name for yourself across the globe. Your company stands to enjoy lots of benefits when using Twitter including driving traffic to the business website, searching for information relevant to the business and interacting with fans, customers and clients.

If you have been weighing whether this is a social media platform is worth your business time and you have found it worth trying out, remember how you start out can determine how easy it becomes for your business to start floating over the competition. Here are a few things that you know and do before getting started on the platform.

  1. Know your purpose

Some of the most typical reasons of using Twitter include building company profile, demonstrate expertise, gain new customers or clients, offer unsolicited commentary or free advice, and keep up to date with the latest news in your industry. The last thing you want to do is jump into the platform without knowing what your purpose is. When you have a specific purpose, it becomes easy to decide who to follow and who to engage with as well as information that you should be sharing of seeking out. A purpose ensures that your every move is well calculated and therefore bound to yield good results for your company.

  1. Understand how Twitter works

Do not rush into posting tweets without first understanding how the platform really works otherwise you make end up sounding like a broken record. Do not tweet if you have nothing important or relevant to say. To give yourself a good start with the tweets it may be advisable that you sit back, watch and listen to what others have to say. You can observe social influencers in your business field to find out how they use the platform, their content and what they choose to share as well as the kind of responses and interactions they make with the users. Paying attention to what they are doing will prove helpful in teaching you on the best ways to use Twitter.

  1. Find the right hashtags and keywords

You definitely want to stay within your circle and this is something you will only manage to do when you use the right keywords and hashtags on every one of your content on the platform. Apart from finding the right ones, make sure that you use them appropriately in your tweets to make it easy for users to find you when they are searching for something specific. If you are not too sure about the keywords, you can have a professional service provider help you make sense of what is right for your business and how to apply it to your profile content and business website as well.

  1. Familiarize with the common terminology

Twitter, just like any other platform does have lots of terminologies that you may need to get familiar with so you understand the system and how it functions. As a starter, do not bother too much trying to memorize each of the terminologies. But you should at least make an effort to familiarize with the most common ones. The most common include ‘tweet’ which simply means a message made up of 140 characters and can contain photos, videos and text links, ‘reply’ which gives you a chance to comment on a given tweet so you can join in a conversation, ‘retweet’ which means sharing someone else’s tweet with followers and can include your comments or thoughts, ‘hashtag’ which assigns a topic to a given tweet so it is easier for users to comment on the same and for you to find out what they are saying even faster.

With social platforms making improvements on their features every day, you might need to keep abreast of the latest to be able to use your preferred platform to the maximum and to the benefit of your business. Twitter is one of the best you can choose for business.

social media mistakes to avoid
Other

Mistakes You Must Avoid When Using Social Media For Business

2017-01-27

A marketing strategy on social media that is successful in every way needs to be targeted and planned. You will only manage to broaden your brand reach, capture the interests of new customers and showcase your brand positively when you take time planning your approach. The business world has become very competitive and you will only remain relevant when you are able to strengthen your brand.

In as much as there are so many positive ways of marketing your brand using different social networks, mistakes can negatively impact your brand identity and business in different ways. The last thing you want to do is make errors that end up damaging your reach, integrity and image as a brand. A silly mistake can end up ruining the goodwill you have spent time creating towards your business. Here are some of the most common mistakes that you must avoid when using social media for business.

Giving focus on quantity more than quality

If at all you are to acquire followers on social media, you must capture them with the quality of content that you choose to post. Most businesses make the mistake of replacing quality with quantity believing that it is the best approach in getting the numbers. If what you are looking for are organic results on the social platform you are using, then make sure that you pay attention to the quality of everything you post otherwise you may come out as very unprofessional and fail to make the impact you were hoping for amongst your target audience. In relation to followers, it is best to think about valuable ones than thousands of them who are not relevant to your business.

Responding poorly to negative commentary

As a business not everyone will agree with what you post and you must therefore be ready for users who have a different opinion or those who find your post offensive in some way. There are sometimes valid reasons behind such commentary or it could be from people who love complaining and finding negatives behind everything. Whatever the case, never ignore, delete or respond harshly as though you are attacking the complainant. You will come out more professional when you are quick in responding and ensuring that your response is to try and calm down the user or apologize for offending them with the post. You can also offer private means for them to contact to have the issue resolved. A positive response is highly likely to turn a previous negative comment into a positive thus improving your reputation because you at least hear out your customers and strive to meet their needs.

Overusing hashtag

It does come with amazing benefits, but you need to always make sure that you use relevant hashtags and in moderation for that matter. Never use multiple hashtags in one post and ensure that they remain precise. When you end up overusing the hashtags, you end up appearing as though you are piggybacking on trends that could actually be irrelevant to your brand or post. Do not annoy users and followers with endless hashtags and those that have nothing valuable and new to offer otherwise you could end up losing valuable followers. Hashtags are also more suited for Instagram and Twitter than they are on LinkedIn and Facebook. Make wise choices and your brand will stand to gain.

Not having a marketing strategy

It is one of the biggest mistakes you can make when using social media for business. In as much as social network is integral part of buyer experience in terms of sharing purchases, checking in and even socializing with your brand and creating loyalty and strong relationship, you need to have a plan. Failing to plan your social media marketing will only drain your efforts and probably even resources and not achieve anything valuable in the end. Start by choosing social networks that are most relevant for your business and you will be able to keep up with; you don’t need presence on each one of the social networks. Think of your target audience and the platform they relate most with then think about approaches that will appeal to them most when planning your strategy.