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email marketing

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Why email marketing has great potential to increase sales?

2017-11-01

There are several benefits associated with email marketing. You should implement the best strategy as per the business domain. It is the cheapest mode of contact that you can create with a large segment of audience. The greatest benefit of email marketing is that you will be able to send personalized messages to users. You will not annoy users as they will be able to subscribe to your emails as per their needs. And, there will be provision to unsubscribe from emails at any time without any issues. It is possible to choose the subscription option as per the users’ needs. They will be able to choose daily, weekly, or monthly updates from the brand as per the subscription.

Importance of email marketing

The email marketing is cost-effective. It can be managed very easily by using the automation options. You can build best rapport with users and the relationship will be very much enhanced as you will be in touch with users on a consistent pace.

It is possible to go through the information shared by users and the response will be sent in private. The users will have the privilege to share information as per their whims and fancies. Ecommerce sites are greatly benefited through email marketing. You can promote a simple blog as well with the help of email marketing.

Benefits of email marketing

The email marketing will fit into your business strategy regardless of the nature of business. You can expect higher ROI with the accurate implementation of email marketing. New leads can be generated with email IDs.

You can create an email marketing list right from the scratch. Various online marketing campaigns can be conducted in a successful manner with the help of emails. You can retain the connectivity with users even after the completion of the event. The email database can be used to promote your business interests at regular intervals.

The best strategy can be implemented so that you can reach the targeted audience in a very efficient manner. You can choose the type of content, volume of content, frequency of content and timing of content as per your business needs. The response rate on certain days and times will be high. You should figure out the days and times that will get best attention by users.

Email promotion

A series of emails can be sent on a regular basis so that users will go through the information in a systematic way. There will be connected between emails so that the influence of email marketing will be very high.

There are different categories of messages. A welcome message will include an introduction about your business. It will also set right expectations about the content as well. If a customer places an order on your website, you will send order confirmation message. The product delivery and tracking information will be provided at regular intervals.

There will be a follow-up series of mails after the completion of sales. If user fails to place an order successfully, you should send a message to figure out the difficulty. If you present an easy link with which the user can complete the order placement, it will save time and effort. You can increase sales volume as well by taking pro-active steps.

Email template

You should maintain various kinds of email templates and the message should be presented in a professional way. The colors, font size, font type and logo should be consistent across various emails. The subject line should set right expectations. If it is not relevant to the content, the audience will not go through the information in future. The credibility of your business will go for toss and there will be severe blow to your email marketing results.

As there will be different kinds of audiences, the email template should be in tune with the age, lifestyle and purchase interests of users. You should adopt various campaigns and effectiveness of campaigns should be analyzed. The metrics and measurements will play an important role in fine-tuning the email marketing strategy. The conversion rate and click through rate should be high. You should take steps to improve the mobile-friendly features so that users will go through the emails and they will respond to them very easily.

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Email Marketing For Great Personalization

2017-03-20

Email communication is the earliest form of online communication. You can send private and confidential messages through email. It is a great tool for personal communication as well as business communication. Even though we use various kinds of social media applications such as Facebook, Twitter and Google Plus, email marketing has a unique potential to engage customers. To retain the customer base, you should not hesitate to implement the best email marketing strategy. You can offer a newsletter based on subscription so that the information will reach customers without fail. Your business will never be out of mind when it is not out of sight of customers.

Email marketing campaign

It is very much important to build a successful email marketing campaign. The email marketing should be done in a professional way. You should get the consent of the person before sending an email. As a visitor provides the email address on your website or blog, you will get consent to send an email. The email that you send should be as per the subscription of the visitor.

It is difficult to get an email address unless you show great prospects to customers. If you are providing a free guide, the visitor will subscribe to the offer. The purpose for asking address should be conveyed very clearly. By including a ‘strong call to action’, you will get the email address.

You can offer a free catalogue or reviews so that customer will be interested in providing the email address. If you offer some form of registration, you can get details about the customer. The registration form can be including in the purchase process. The email address should not be shared with third parties.

Presentation of email

You should maintain the consistency across emails. The mail content should be presented in a professional way. The font, size, color and images should depict your brand.

There should not be spamming activity by offering unnecessary emails. The email frequency should be as per the agreement. If the customer has subscribed to weekly newsletter, you should present weekly newsletter. By choosing a professional email service provider, the emails can be sent at regular intervals. There will be assistance in the preparation of emails as well.

Your emails should be white-listed by the ISP (Internet Service Provider) so that they will reach the inbox of users without any issues. You should take steps to add your email address to the recipient’s contact list so that your email will not be blacklisted. When you send the initial thank you message, you should include the instructions to add your email ID to the contact list.

If you subscribe to popular email service providers such as AWeber, MailChimp, Constant Contact and Campaign Monitor, you will get complete information so that the email service can be offered in the best possible way.

Fulfill customers’ expectations

The email marketing should fulfill the expectations of customers in a very efficient way. If the customer has opted for the monthly newsletter, you should send monthly newsletter without fail. If there is a delay in sending the newsletter, you should apologize. However, you should not increase the frequency of emails without obtaining the consent of the subscriber.

If you have promised daily updates, you should take steps that updates are sent on daily basis. If the customer opted for recommendations based on their purchase preferences, you should send those emails on a regular basis. However, you should ensure that those messages are relevant to the products purchased by the customer. Annoying messages should be avoided.

Analytics

If you run an email marketing campaign, you should assess the impact. You should go through the Analytics software so that key statistics can be traced in a very efficient manner. As you gauge the results of various kinds of online marketing methods, you should assess the performance of email marketing. The open rate of email rates can be traced through the statistics. You can go through the daily statistics as well as weekly and monthly reports so that the email marketing strategy can be further enhanced to achieve optimum results. You should also to through the CTR (Click Through Rate) and unsubscribes as well. If the CTR is low, you should understand the fact that the message is not getting through. Remedial measures should be initiated to increase the success rate.