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promote your business with Google Plus
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How to promote your business with Google Plus?

2017-12-20

Google Plus like other social networking sites offers great prospects to promote your business. You should utilize the opportunities in the most appropriate way and the best promotion will take place with the help of experts. There are more than 250 million active users on Google Plus. The number will grow in the coming days. As a matter of fact, Gmail users should use Google Plus account inevitably. Hence, you can take your products and services to Google Plus audience without any issues.

Benefits of Google Plus

The Google Plus will help you understand the products and services that can be taken to the targeted audience. It will help you promote products at best time as per the availability of targeted audience. You should not underestimate the potential as Google Plus in marketing the products and services.

Marketers will be able to promote the website with Google Plus so that the traffic on the site will increase. When there is increase in traffic, there will be corresponding increase in leads and you can improve sales volume very easily.

Promotion of your website

You should use the right set of keywords to promote your website. The About page should be filled with useful content and it should offer a quick overview of the business.

The website can be linked to specific pages so that potential customers will be directed to most appropriate content. Even though the content is optimized to fulfill the needs of marketing, it should fulfill the SEO aspect as well in a very efficient way.

The information that is helpful for customers should be included. The keywords that are likely used to find out your business should be optimized in the content. In addition to the text and image, the title should contain keywords as well.

Relevant links

The ‘About Us’ page should contain relevant keywords and links so that you can optimize it very efficiently. The description about your page can be presented in the form of bullets. If you present content in the form of bullets, it can be read very easily.

You can include links to various pages very easily. You should experiment the text and links in various ways so that you will settle for the best content. The optimization should not affect the user-friendliness. Users should be able to read the content very easily.

Google Plus Events

Google Plus Events It is a great means to connect with your audience. you can send customized invitations to customers and others. It is possible to send invitations to non-Google Plus users as well. If a user will confirm to an event, it will show up in the calendar automatically.

You can send invitations to various events such as webinars, parties and functions. The attendance at events can be increased with the help of Hangouts. All the participants will be able to attend the event instantly and they can upload pictures as well. The photos can be displayed in chronological order.

Content presentation

The content can be presented and optimized in a systematic way. The frequency of posts should be increased so that the visibility of your website will increase. Each post should contain appropriate keywords so that the optimization will be very effective.

If you present relevant content, the user will find relevant content as per their search criteria and it is presented by Google Plus automatically. The relevant content under the Google’s Social Search personalized results will be displayed. You should find relevant users and begin conversation with them so that the promotion of the website will be very efficient.

Google Authorship

To further enhance SEO results, you can make use of the Google Authorship for SEO benefits. Google will authenticate your site if it finds trustworthy content on your website. The Google Authorship can be setup very easily and it can be accomplished in few clicks.

Your Google Profile is a great means to deliver your identity to Google. It should be linked to your content so that the SEO benefits will be derived very easily. The click-through rates will increase by displaying the author’s picture next to blog posts. When you add a human element to posts, the promotion of the website will be very efficient. It is possible to show up personalized search results as well.

promote your business with google plus
Other

Can you choose Google Plus to promote your business?

2017-06-09

Google Plus offers the highest level of privacy. It is possible to manage various kinds of circles and the information can be shared within each circle as per your needs. There are business friendly features in Google Plus which can be tapped to the full potential extent so that there will be a great improvement in the promotion of your brand.

Business listings

You can set up business listings in the best possible way by using Google Plus. ‘Google My Business’ feature can be used for the promotion of your business. If you list your business in Google Plus, the visibility of your business will be very much enhanced. The business will be available in local as well as mobile search. Based on the authentic information, potential customers will contact you and it is possible to generate new leads very easily. It is possible to get directions to your business by using Google Maps. The verified business website can be checked very easily.

When you lost your website, it is possible to find your photos and videos as well very easily. Your business page will provide complete information. It will help customers to leave review on the business page. If a website is verified, it will rank high in organic search results.

With the increase in usage of mobile search, the business listing gains importance in local SEO as well. The listing will certainly enhance your prospects in the coming years.

Well managed connections

By using connections, circles can be managed in a very efficient way. The sharing of content and regular updates can be accomplished in an effortless manner. You can share content selectively.

Circles will be created based on friends, associates, business partners, affiliates and influencers. You can follow them as per your requirements and the engagement will be efficient and fruitful. The updates can be sent to a particular segment very easily. Even though there are certain restrictions with Gmail, they are avoided by using the Google Plus.

Join communities

To enhance your network, you will want to join communities. Through communities, you will be connected very deeply. By using communities, you will be able to engage like-minded people. You can figure out people who advocate your products and connection will be established with them. You can create a new community based on a specific topic. You should take initiative to join with other communities as well. The communities that you create and engage with Google Plus will be unique. These are different from Facebook and Twitter. Hence, there will be addition of real value to members. Hangouts should be organized which will be exclusive to community members.

Content categorization

The content should be categorized based on the topic. Posts can be added to a collection very easily by using the latest features of Google Plus. New features are being added in the process so that there will be great satisfaction. As you start collections, Google Plus users will be able to find you and they will follow you without any issues.

A collection of blog posts can be created by a blogger and subscribers will get a different way to get updates from the blog. It is possible to create a collection of photos related to your products or services. Collections of various campaigns can also be presented so that many users will follow you in a very efficient way. When you manage an interesting collection, it will be featured by Google. You can find the collection in Featured Collections page.

If you follow posts in collections, they will appear in the Home stream. Collections will be classified and information will be shared very easily with the help of collections. Users’ news streams will be decluttered and they will be able to follow topics in which they are interested.

Promotion through Hangouts

If you can broadcast hangouts, there will be great increase in followers. Hangout is a popular tool. It will be used by businesses to promote various kinds of events in a seamless manner. Various kinds of events such as Q & A sessions, webinars and seminars can be conducted to engage the audience. It is possible to connect with people through video conferencing. There will be great growth in the audience when you take all the important steps present in Google Plus.