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improve traffic with your LinkedIn
How Tos

How to improve traffic with your LinkedIn account?

2017-10-19

The popularity of LinkedIn is increasing and businesses can use the opportunity to source right kind of candidates to fill-in various job profiles. Individuals can use the platform to figure out the emerging opportunities so that they can move up in their career ladder. LinkedIn is the unique platform where employers as well as employees will be benefited. The LinkedIn search can be used to find LinkedIn profiles. If you optimize your account, the visibility will increase. There are some simple and efficient tips which will help you in this direction.

Optimizing the profile page

The number of views can be detected with the help of the ‘How You Rank’ feature. You can figure out the number of views in real-time without any issues. You can access the profile page under the posts section. You should fill the page with required information so that the optimization will be done very efficiently. Right kind of keywords should be used so that you can make the most of your investment.

The profile page should contain the description, experience, projects undertaken, volunteering efforts and relevant information which help employers in picking up your profile. By using the standard job titles, the optimization of the content will be efficient. Instead of showing a job title as a jack of all trades, you should focus on features as well.

Promotion of LinkedIn profile

The LinkedIn profile can be promoted in various ways. If you place the link in email signature, it will help in promotion of your profile. You can also place the link in various social networking sites so that inbound links will be generated in an effortless manner.

If you share relevant information on social networking sites, the link will be shared by users vigorously so that the promotion will take place efficiently. It will help in creation of new connections and you will attract link juice which is crucial to improve the visibility as well.

Endorsements

The endorsements made by other users will improve your popularity. It will affect your rankings. The value of your profile will increase when you take the most appropriate steps. If you endorse others’ profiles, your profile will be endorsed by others. You can also send requests to close connections so that the endorsements will take place on your site.

Anchor links

The LinkedIn profile comes with three links and it includes a blog and website as well. You can include the descriptive information in the anchor link and the anchor link can be changed as per your needs. The LinkedIn profile can include up to three links. The ‘Contact Info’ section can list up to three links.

You can link it to your website and blog. In fact, Blog and Website are default options. If you would like to link a blog, you are advised to use a keyword-rich title. The anchor text can be changed so that descriptive information can be provided. You can include right kind of keywords as well. The public profile should be visible as you post the content publicly. It can be changed from the Settings.

As you optimize a website to increase traffic, you should optimize the LinkedIn profile page as well. The profile can be updated with a profile photo and can mention recommendations as well. You can use the ‘profile strength’ tool to complete the profile in a very efficient manner.

Expand your membership

When you join in various relevant groups, your membership will be expanded. The SEO performance will improve as the group name will appear in the profile. The search engine crawler will go through the information without fail.

LinkedIn is a perfect platform to connect with your colleagues. It will help you maintain the work – like balance in a very efficient way. The connections which are not relevant to Facebook can be diverted to LinkedIn. If your LinkedIn profile is closer to the real name, you will ensure that the promotion of the profile is very efficient.

You should use the best features of LinkedIn to improve your profile’s visibility and the keyword stuffing should be avoided so that there will not be any negative impact. Your LinkedIn profile can be promoted at other locations such as Google Plus, Twitter, and Facebook.

how to be youtube star
How Tos, YouTube

How To be Popular on YouTube?

2016-11-22

YouTube is one of the most popular video sharing sites over the internet. It is so popular that it generated billions of unique viewer everyday which can mean a very good opportunity for you as well as for your business to flourish. Only thing that is standing in between you and success is generating good views for your videos over YouTube. To make this happen, there are many things that you can do, let’s have a look at some of the easy hacks which can generate good viewers for your videos over YouTube:

Create your own brand

Deciding what the overall theme of your videos is going to be is very crucial for the success of your videos on YouTube. As there are thousands of videos uploaded, everyday it’s very important that your videos are professional looking and distinct from others. It’s very important that you get to be popular as someone who makes amazing, entertaining videos instead of those which are already over there.

Name of your channel is also very important and should be something which will give a distinct idea for niche.

Create videos in professional tone

Most of the viewers are looking for a video which are created in a professional manner. Videos which can teach something to the users are very important and are widely liked all around the world. Creating a topic in which you have earned speciality can be very effective and can provide you good popularity. Make sure that the videos that you create are in simple language which can be understood by everyone, videos with unnecessary jargons can make the overall process a lot difficult.

Get positive reviews

Reviews are very important and give an indication to the users if the channel or video is good or bad. If you create a video then make sure that you get good reviews over that particular video. You should also ask your friends and family members to view and post a positive review for the video. This will create a very positive hype in the minds of the users and provide you a good fan following. Getting more number of followers over your YouTube channel can be very effective not only for this particular video but also for other video that you would upload in the future.

Create Tags

Tags are very important way to promote your video. They provide YouTube a way to categorise videos into different categories which makes it easier for users to search and view the videos. While creating tags it’s also very important that you create tags which are relevant to your videos and not those that are created randomly on the basis of things which are trending over YouTube.

Videos should neither be too long nor too short

Length of the videos is very important for the purpose of catching the attention of the users. A video should be of perfect size and not be very long or very short. For example if you are creating a video for Halloween makeup then it should be of 15 sec rather than for 30 minutes.

branding tips for facebook
Facebook, How Tos

How to Use Facebook to Market Your Brand?

2016-11-10

With more than billion users, Facebook is certainly the best social networking website over the internet. If stats are to be believed, then one in seven persons across the world is on Facebook. This makes it a perfect place to connect with people and provide a good platform for the business owners to market and promote their brand. But promoting your brand over Facebook is not as easy as it looks. There are many things that are required to effectively promote your page. Here are some of the tricks that can be helpful for you.

Create a Facebook Page

Facebook Page is your identity over the website. Creating a page effectively is very important and which is why proper attention should be paid in creating the page. Usually a Page looks a lot similar to the any profile over the Facebook but is the identity for businesses and brands.

A page should be interactive with the audience and reflect the image of your brand. Regularly updating the page and brand logo as profile page is very important to create a positive image in the minds of your followers.

Make interactions

Creating a page is not enough as you will have to interact with your audience to ensure that you are into the minds of your audience. Creating content is very important to stay in the minds of the users. When you regularly update your website, all your followers will get the update on their timeline which can be very effective in keeping your brands in the minds of other users. This can also be very effective in ensuring that all your new policies and schemes are marketed in a very effective manner to the customers.

Leverage Friends of fans

If you are looking for new customers then the best way to attract them is through their friends. Any new customer is more likely to give a try to your business if any of their friends are already using it. Facebook allows you to leverage word of mouth for the purpose of promoting your business. Also whenever anyone posts something on you page all their friends will know that they have posted on your page in the news feed. For this purpose, creating content which is interactive with the users is very important. A post which will ask questions or force user to write a comment or share is very important. This gives an idea that you have a wide reach and ensure that more and more people are attracted to your page.

Consider Facebook Advertising

Facebook advertising is the best way to promote your business over Facebook. There are different types of advertising provided by Facebook which lets you position your advertisement in the news feed of the users. This brings you right in the eye of the users and there are high chances of them liking your page and starting following you. You can either advertise about your Facebook page or directly about your website. Whenever anyone clicks on that particular advertisement, they will be directly taken to your website or Facebook Page.