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instagram marketing

Should you choose Facebook or Instagram
Facebook, Instagram

Facebook Vs. Instagram – Best means of promotion


Instagram and Facebook are two popular online platforms through which promotion of business will take place in a very efficient way. As these platforms are different, users will create accounts on both platforms to connect with others. The platforms can be used to connect with your friends, family members and colleagues. They can be used by brands and advertisers as well so that they will be able to make the most of their investment. You should implement a branding strategy that is unique to your business so that there will be great results.

Facebook potential

Facebook with more than 1.3 billion users offer quite efficient online promotional channel. The exposure that you get for news and views posted on Facebook is very high. The message has the potential to go viral so that you can make the most of your time, effort and money.

  • If you would like to add value through the social media page, Facebook page will accomplish the task in a very efficient way. Facebook has certain advantages with which it becomes the most sought after platform than all social media sites.
  • The networking capability associated with Facebook is very high. The reach with Facebook is higher than Instagram. If you are keen in improving the reach, you should go for Facebook. Even though Facebook lags behind Instagram in terms of engagement, it has the potential to generate the second highest number of interactions.
  • Facebook is very popular among adult population. 72% of the adults are found Facebook. There is no drastic difference between male and female presence. The presence of female users is 77% and it is 66% male users out of total internet users.
  • Facebook has the potential to attract users from all age groups. The performance of ads is highly successful. If you can use ad campaigns in right directions, the popularity of your brand can be enhanced very easily.

Instagram potential

As one image is worth more than a thousand words, you will be able to attract visitors very easily through the Instagram. It is possible to share locations as well with the help of Instagram. The information will be presented in a creative way on Instagram so that it will catch the audience very easily. The engaging content will propel users to visit the native site so that there will be great satisfaction.

  • The active users on Instagram are 300 million on daily basis and 500 million on monthly basis. 80% of users are located outside US. Businesses can use Instagram to enhance visibility in a very efficient manner. There are highly engaged users on Instagram. More than 95 million photos and videos are shared on the website and there is great scope to promote your products and services with the website.
  • The user interaction on Instagram is higher than any other social media site. The social media site will also ensure that highly engaged media interactions will take place so that the promotion of the brand will be done very efficiently.
  • The social media network should be chosen as per the demographic reach. The selection should be done as per user preferences. As per the research, it was found that the number of female users on Instagram is higher than the number of male users. 55% of young adults between the age of 12 and 19 are registered on the Instagram.
  • The best features available in Instagram can be used to promote your brand. You can target new generation and young customers on Instagram. Facebook has the ability to attract users from all age groups so that you can make the most of your investment. You can set social media budget and the promotion of products and services can be done very efficiently.


It is very much important to maintain presence on both platforms, Facebook and Instagram. The features that best serve your interests on both platforms can be selected so that you can promote your business to the next level without any issues. Deeper content can be created on Facebook and it can be shared in a very efficient way. You can provide better customer service through the Facebook so that you can increase traffic and the promotion of the site can be done in an effortless manner.

how to promote your brand on instagram

Can you promote your brand with Instagram?


For the promotion of products and services, you can use various social networking sites. Instagram is different from other social networking platforms. You will be able to connect with the right audience and sales can be enhanced by having a great presence on the platform.

Instagram has monthly users more than Twitter. Instagram is used by many businesses to improve awareness of products and services. The message will be conveyed in image format so that users will be able to go through the information very easily. The audience will remember the message for a long period and they will take the most appropriate action at right time. By presenting appealing information, the sales will take place automatically.

Market your brand

Instagram offers great opportunity to market your brand. The first step to making the most of the platform is to set up the business Instagram account. You should present content on the media which is relevant to the audience. If you have personal information, it should be shared on the personal account. A certain level of professionalism should be maintained when you access and manage social media account.

Optimization of social media presence

There should be greater customer appeal through the professional Instagram account. If you can present a compelling content, the visitor will click on the link to land on your site. Hence, the opportunity should be utilized in the best possible way.

At the top of the Instagram page, you can provide a bio. As you provide the name and description of your business, you will provide the link which takes to your website. The link should take the visitor to the targeted page on the website.


Your brand should be recognized by the audience by using consistent content and image. The font color, font size and font type will have a great impact on your success. The content format should be easily identified across various social media platforms. By delivering a professional appearance, audience will be able to identify your brand very easily.

The content should be presented in such a way that Instagram community will identify it very easily. You will not want to focus on keywords and hashtags as visitors will not use them to search for content. However, you can include a hashtag if you run a hashtag campaign. The bio can be changed to promote the latest campaign. However, the link should be presented so that audience can reach your site by clicking on the link.

Compelling Instagram posts

You should focus on production of outstanding content. As soon as the visitor goes through the image, the information should be conveyed implicitly. The absorbing nature of information is crucial to attracting audience. The audience will not make special efforts to go through the content. The customer will be glued to the image and would like to visit the site again. The user will not hesitate to share the content with his or her friends in the network.

You should understand the fact that Instagram is an image-centric platform. The comments that you receive for a post with images will be double to the comments that you receive on a post with text and links. The images will be engineered by experts so that they will alert the visitor’s brain instantly. Being aware of the Instagram culture, you will settle for the best course of action.

No hard selling

The brand’s social media will have a great influence on sales. Even though customers will be influenced by the friends and social media references, the role played by the brand’s social media is very much important. When you embrace Instagram as an effective medium to promote your products and services, authentic information should be provided on a consistent basis. You should offer the choice and in-depth knowledge about product or service should be provided. There should not be any hard selling.

When visuals are presented, you will not want to yell about products. By providing creative photos about your products and services, you can grab the attention of the prospective customer. By providing detailed images about the product, there will be a complete openness. The information about the product, features and the customer support should be easily available so that a quick comparison will be done by the audience. Thus, the traffic on Instagram can be converted into sales by managing the social account in a professional way.