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leads

generate new leads
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Can you generate new leads with social media?

2017-10-13

There are simple and proven ways to improve traffic to your website. The online promotion can be done in a very efficient way so that you can generate new leads very quickly and it is possible to increase sales volume in the shortest possible time. Leads are nothing but potential customers who provide contact information so that you can reach them and convince them to buy your products or services. When the leads are passed to sales professionals they will ensure that leads are converted into sales.

Leads creation on social media

Instead of using cold calls and SMS, you can promote your products and services through the social media. The opinion expressed by a customer on the social platform will have great value and it will be noticed by other prospective customers. Especially, if the positive opinion is viewed by a friend or colleague or a family member, it will have great influence on the buyer. The sale will be closed to the extent of 90% with the positive feedback provided on the social network. The rest of the work should be fulfilled by the brand by providing useful information on the website or blog.

The commercial website or blog should have Facebook widget so that users will visit the page and will come to know about your followers. The information shared by your followers on various social networking sites such as Facebook, Twitter and Google Plus will have great influence on customers.

The sales team should have access to a steady stream of leads so that they will ensure that the cycle is completed at the earliest. It is very much important to generate quality leads so that the conversion rate will be very high. The social platform will help you reduce the leads acquisition cost as well.

Gated content

You will give access to users after providing basic information such as email address. As you will provide quality information on the landing page, the user will share the email id without any issues. You can provide access to various kinds of content such as white papers, webinars, case studies, blogs, infographics and videos. If the user providers contact information, you can understand that the user is willing to find more information about your products and services. Hence, the conversion of the lead will be very quick.

Organize contests

You can organize various kinds of contests so that there will be widespread participation by targeted audience. The content should be based on a unique theme so that users will compete for the prize money. The contest should add value to the user. You can offer free upgrade or extended trail version of a software as well. You can ask for comments, shares, likes and the information about the contest will spread very quickly. You can collect information about users through the contest entry form.

Social media advertising

You should collect quality leads as per the established criteria. Through the Facebook lead ads, you will connect with users without leaving the social platform, Facebook. As the Facebook will populate the lead form automatically, the prospective customer will be connected very quickly. The leads generated through the Facebook ads should be passed on to the sales team.

You can also explore Instagram lead ads. The working of Instagram lead ads will be different from the Facebook lead ads. The form will populate with information such as name, email address, phone number and gender. The other details should be filled by the user.

By using the LinkedIn’s lead generation forms, you will allow potential customers to share relevant information in a very efficient manner. The conversion will be optimized by using three or four fields present in the form. Users will be connected from the mobile phone also as no further typing is required with LinkedIn.

Hangout/ live streaming

The lead generation will be quick by using the Hangout of Google Plus. You can also choose a live streaming option on YouTube so that the message can be conveyed to targeted audience and leads can be generated very quickly. You can also conduct webinars as it is the best option to convert leads generated through the gated content.

Social selling

Social selling is nothing but the culmination of social hearing, lead generation and sales tactics. You will strive to build and establish relations in a very efficient manner.

 

 

 

 

leads through social media
Other

Generation of leads through social media

2017-07-03

Social media has great potential to generate swift leads. You can target the audience precisely and you can nurture relationships as well. By creating compelling landing pages, you will be able to convert visitors into customers. The analytics software will be useful and you will be able to make the most of the online promotion by channelizing resources in the right direction. The buying behavior of customers, age group and lifestyle can be studied and best marketing methods can be implemented to make the most of your investment.

Nurturing the prospects

You should nurture prospects until they are ready to purchase products or services. By using the social media channel in a very efficient manner, you can generate inbound links in the best possible way. It is possible to improve the quality of web traffic. The internet is used to buy business solutions. If you can offer solutions to issues faced by various businesses, you can achieve great results.

Communicate in unique style

You should communicate with audience in unique style so that you will captivate them with your convincing skills. There should be means to analyze the success of your efforts. You should have a plan that includes KPIs so that the results can be tracked very efficiently.

By implementing an automated program or creating a list builder, the automation platform can be run in a successful way. You should present vivid information on the social media. The testimonials offered by customers should be presented so that new users will be convinced to use your services.

By offering case studies, prospective users will have the opportunity to go through the details in a systematic way. Call to action parameters should be presented at various locations and you should include the phone number as well.

Buyer-supported content

You should offer content which is supported by buyers so that there will not be any issues. The social media participation will be efficient when you present the required information in a way that it most appropriate for your business. The product information can be presented in the form of PDF files. Images and videos should be presented on the website so that users will be able to go through the information very easily.

Participate in discussion groups

The lead creation will be quickened when you participate in groups. You should offer information required for the customer and the queries raised by visitors should be answered promptly. You should allow new connects or followers to go through your activity. They should be able to review your profile. When new users click a link, they will reach the landing page and the lead generation will take place in a very efficient manner.

You should communicate to prospects in an approachable manner. By offering a sound advice and maintaining a respectful presence, you will be able to make the most of your time and efforts. The website should have call to action buttons at various locations. You should offer those buttons to connect your business through various platforms including Twitter, StumbleUpon, MySpace, LiveJournal, LinkedIn, and YahooMail.

Sell messages

The social media engagement should take place in a successful manner. The engagement proportion on Instagram is very high. Through engagement, you will accomplish trust-building measures in a very efficient manner. The sell messages can be pumped to prospective users as soon as you establish the content and trust.

If you have a Twitter account, the account should be active. You should tweet on a regular basis. You should present information in a helpful manner. You should play the role of ‘trusted advisor’ so that there will not be any issues. There are special online programs which help in the study of online activity and the influence.

The marketing automation should be done so that marketing leads will be transformed into sales-ready leads in the best possible way. The revenue generated through the social media promotion should be gauged so that you can participate in social campaigns in a vigorous way.

There will be visitors from various geographical locations. You will come across new visitors as well as old visitors. The browser used by the user, the mobile OS, time spent on the site and the social pages visited by the users will help you devise the best plan to generate leads.