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how to boost sales in social media
How Tos

Tips to Boost Sales by Using Social Media

2017-03-24

Social media has great potential to transform your business. It offers equal opportunity to online business as well as offline business. The opportunities are endless for startup as well as a multinational entity. The business should implement the best marketing strategy so that sales will be boosted in a very efficient way. The key element for sales is the traffic on the website. You should address all the issues that are associated in hindering the traffic to your site. As a powerful magnet attracts iron objects from different directions, you should be able to create a powerful funnel to attract targeted audience in a very efficient way.

Enhanced sales and conversion rates

Social selling is a great challenge faced by all kinds of businesses. The tips offered by experts will certainly help you achieve a great breakthrough to enhance sales through your website.

Social involvement

Social involvement is the key to the promotion of your brand. Through regular conversations, you will build a bridge with audience. There should be two-way communication so that apprehension about the brand will be removed trust-building measures will be enhanced.

Use advertising

By using social media advertising, the promotion of the business will be very much enhanced. You should choose the best Pinterest and Facebook strategy. New articles can be posted on these platforms so that new sales leads will be generated.

Answer questions

The questions posed by audience should be addressed quickly and efficiently. By using simple language, the message should be conveyed very effectively. When existing customers are satisfied, it is possible to get new customers very easily. The concerns of customers should be addressed so that they will suggest your product to their friends and associates without any issues. Thus, you will be able to convert your customers as brand ambassadors.

Follow your customers

You should establish connections with customers by following customers in a very efficient manner. The social media is the most effective means to add new visitors on your site in the shortest possible time.

Fine-tune your website

To reap the benefits of social media promotion, you should manage a professional website. The website or blog should be built and managed as per the latest standards. There should be consistency in the presentation of the content. The colors, fonts, font size and logo should be consistent across all the web pages of the site. The consistency should be maintained across various social sites as well. The website should have the buttons, links and other ways to connect with social platforms. There should be ways to share links with others in the network.

Content that adds value

The content that you post on the website and social media should add value to the audience. The content should be fresh and it should be filled with facts. There should be images, videos and presentations as per the business niche that you belong. Through visual marketing, the story behind your company can be conveyed. The goals and mission of the business should be conveyed prominently. The growth achieved by the company should be depicted so that audience will trust your brand.

Highlight the unique proportion

The unique proportion added through your business should be highlighted on various social platforms. If you focus on sales as well as support in a very efficient way, relevant facts should be presented. By using the most appropriate keywords, you can attract new set of visitors on your site.

Invest on R&D

There should be research and development on various changes that take place in user behavior, lifestyle and expectations. If there is change in technology, you should make swift changes so that your business will not lag behind in offering the smart services to users. By offering a simple and cost-effective mode of communication and service, the customer satisfaction will be enhanced. You will also be able to attract new customers very easily.

Reputation Management

Reputation management is the key for any organization. If there are any disputes, they should be addressed in a professional way. The argument should be traced and suppressed at the earliest. If there is failure on the part of the business, a quick apology should be offered and the negative perspective of the customer should be overtaken with positive support.

It is very much important to choose few social media platforms and focus on them to get best results than having inactive presence on multiple platforms.

social media tips for your business
How Tos

Social Media Marketing Tips To Take Your Business To A Whole New Level

2017-02-28

Social media marketing is internet marketing that uses social media networks to achieve branding goals and marketing communication necessary. It has become one of the most reliable marketing approaches considering that the social networks are popular globally and businesses are therefore promised a broader reach in any marketing campaign they chose to engage in.

This type of marketing revolves primarily around sharing content, images and even videos for the marketing purposes. Businesses can also enjoy what is referred to as paid social media advertising on the social networks to get them more visible to a large audience. But just like any other marketing channel, you will need to start off your social media marketing with a plan. You must think about your company goals before putting together a marketing campaign so in the end you have something that is bound to be a success and fetch you the results that you are after.

The plan should target all important elements, including who your targeted audience is, your expectations, target audience preferences and the message you are proposing to spread using the social networks. Whether your aim is to increase website traffic, raise brand awareness, build conversations or create brand identity, you must know exactly where to start so you are able to measure ROI at the end. With a carefully executed plan, you will enjoy positive returns from your marketing campaign regardless of the social platform you choose to use. Here are some helpful tips that can help you get it right with social media marketing.

Tip 1 – Build a plan. This cannot be emphasized enough because it is the major thing that will determine the results that you get from your social media marketing efforts. Brainstorm content ideas and research keywords that are more appropriate so you capture your target audience.

Tip 2 – Choose content that will win. The information that you offer in your marketing campaign should be valuable to the groups you are targeting. You can diversify the content by implementing the different tools you have on social media, including videos, images and even infographics. There is so much you can do to create interesting content that will get you the kind of attention you are looking for from your target audience.

Tip 3 – Make sure you keep your brand image consistent across all platforms. It does not necessarily mean using the same content across all platforms you choose to use for your marketing campaign, but you should make sure that your business identity remains consistent so you do not end up confusing your customers.

Tip 4 – Consider blogging. It is one of the strongest social tools you can use to share information and any other content with your readers. If you have a company blog, you can have it serve as your marketing blog on social media. This way, you will be in a position to keep readers up to date with any social media events, contests and efforts easily and effectively.

Tip 5 – Let links work for you. You really can’t afford to be selfish when using social media for your marketing purposes. Try and link outside articles that are relevant to your field of business and you just might have the favor returned. The truth is that there are so many other sources out there relevant to your business that can provide valuable, interesting information that will interest your target audience. Linking is also a simple way of improving reliability and trust; it will definitely bring you good tidings.

Tip 6 – Keep an eye on your competitors. It is the one thing you should never ignore. The only way you will be able to beat the competition is by knowing what they are up to and what is working for them and then doing it better than them. Tracking competitors will not only help you get valuable data that can assist keyword research, but can also guide you to best industry links and marketing techniques.

Tip 7 – Use Google analytics to measure your success. It allows you to track data and measure how successful your marketing techniques are. Monitoring your campaigns allows you to make changes whenever necessary.

branding tips for Instagram
How Tos, Instagram

Simple Tips To Help Your Brand Work Around Instagram

2017-02-10

Instagram may be a social platform that is a photo and video centric, but this does not mean that you cannot manage to create brand awareness on this platform. In fact, whichever social channel you choose to you, your efforts are as good as your creativity and you can really achieve anything that you want. The most important thing you can start with is to understand how Instagram works. Create a professional profile and sell your company on the bio every possible way.

It is also important that you understand how to navigate the app and all important features you can employ to your efforts in making your brand visible. It may be one of the most interesting social channels for people who love sharing their best moments but it can also be a powerful tool for your brand awareness strategy. If you still are not very sure of how you can use Instagram to your advantage, go through the simple tips listed below and you might just come up with the best plan to find your way around the channel.

  1. Ensure that all posts relate to your brand. If you are a business trying to make a name for yourself, resist the temptation of posting photos that you personally love and are not relevant to your line of business. Animals, fashion and food, maybe some of the most popular photos of the platform, but if they do not in any way relate to what you do, you will only manage to confuse your followers. You can of course use such photos in a creative manner that makes them relevant to the business, but otherwise you should avoid them as they only make your marketing look disjointed.
  2. Remember links do not work on captions. Linking is a very important tool to use in social media marketing. But like mentioned above, you need to know what works for the platform you have selected to take your marketing campaign. When it comes to Instagram, you will only manage to share working links on your profile and not on photo comments or captions so you are able to take users to your business website. You can change the default link on your bio so that it specifically directs the users to your desired page on your website. Do not forget to mention in your caption that they can find the link on the Instagram profile.
  3. Always remember to respond to comments by users – When you post photos on the platform, you will be expecting comments. When users actually comment, make sure that you respond so you interact and show that you are paying attention and value them too. Whether the comments are positive or negative ensure that you do not ignore, but instead respond in the most appropriate way possible. By making your followers and customers feel valued, you will be encouraging them to keep checking you out and interact with your pictures every time.
  4. Embed posts on your website. Instagram is a mobile app, but it has a desktop version and using this you are able to embed code so you can add specific videos or images to your official business website. Remember that not all users will first find you on Instagram; some will land your business website first and you will only make your Instagram presence known when you embed some Instagram posts on the website. It is a simple process, you need no help with. Simply click on ellipses button on the bottom right corner after selecting the photo or video you wish to embed and select Embed then follow the prompts to place it on the website area you want.
  5. Consider running promotions and giveaways once in a while. It is one of the simplest ways of involving your followers and customers in marketing your brand. You can have them repost images using custom hashtags in their profiles using custom hashtags to enter into the contest, sales or giveaways. When you make such promotions, interesting enough for your audiences, you will manage to drive considerable traffic to your profile thus extending your reach and improving your visibility.