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twitter for business
Twitter

How to promote your business with Twitter?

2017-11-06

There are several ways to promote your business with social media. Twitter has powerful features so that you can make the most of your investment. You can send convincing message in 140 characters (tweets) so that there will be great increase in sales. A tweet can include a link to other online resources such as Facebook, website, blog, forum, etc. The Twitter offer microblogging tools and they will help you connect with the audience in a very efficient manner.

Unique content

Twitter offers unique features besides sharing common features with other social media such as Facebook, YouTube, Google Plus and LinkedIn. A Tweet will be similar to a Facebook update. The messages are not filtered and every Tweet is available with the follower’s feed. As you share photographs on Pinterest, you will be able to share photos on Twitter as well. As you share an image on Twitter, you can garner conversation very easily.

A Tweet will be similar to LinkedIn update. By using LinkedIn, you can send messages to trusted connections. Twitter facilitates conveyance of message to any user. As you update content on Google Plus, you will be able to send short messages with Twitter. The message can be sent to various pockets as you send to groups through Google.

You can include a link to a video by using a Twitter’s Tweet. However, you will not be able to create a channel or organize videos as the focus is on sending quick and short messages.

Twitter for business promotion

You can share your business storey on Twitter so that there will be better brand promotion. When you share your brand information through various online resources, you should maintain the same colors, logo and other branding information across all the platforms. The images should be consistent on these social media platforms.

If you are promoting your personal blog, you can use your name for Twitter username. The business name can be your Twitter username so that the promotion will take place in a very efficient manner. If you cannot figure out the exact business name, you should find a name closer to the business name.

Twitter account profile

The Twitter account profile should be filled completely so that you can take advantage of the inherent features of the platform in a very efficient manner. You should take steps to include the location of your business. The city, state and zip code should be included so that users will find your business location very easily.

The website should be shared with your Twitter community. It is advisable to offer a special Twitter landing page so that you can provide additional and interesting information on Twitter.

You can share the description of your business by using the bio (160 characters). The mission statement can be filled with appropriate information.

Promotion of Twitter profile

You should follow people so that you can generate new followers. However, you should be selective in this process so that you will reach the targeted audience very easily. The various segments which will help you in the promotion of the brand are customers, business partners, contractors & vendors, suppliers, competitors, trade organizations and professional organizations.

A message can be sent to all your followers. If you receive a message, you can send a reply. While sending a message, you can mention other Twitter username. You can send a message directly to other user and it is considered as a private message. By retweeting a tweet, you can share message very easily.

Traffic creation

You should figure out the requirements of your targeted audience so that the content can be created and promoted to fulfill their needs. If you provide useful information, users will follow your profile. It is very much important to answer the questions posed by users. Steps should be taken to create traffic to your website and blog. Hence, a Tweet should be created around the link. The long web address can be shorted by using a URL shortener. Your online presence can be connected in various ways. The Twitter account information should be added to your website and blog.

You should add the timeline of Twitter messages to your website and blog. Users should be able to share your content on blog and website very easily so that you can make the most of your investment.

business twitter
Twitter

Twitter For Business – The Benefits And The Risks

2017-04-07

Twitter allows users to share news, information, opinions, jokes and any other thing in as short as 140 characters. The posts are known as tweets and can also contain videos, photos and links. For any business, Twitters makes a very good platform compared to other social networks probably because it is well open. It has most user profile public making it possible for your organization to reach even people who might not know anything about the existence of your business. It is indeed a platform that comes with a number of benefits, but there are also some risks and it is important to be aware of both when you are inclined on using it for the growth of your business.

Twitter benefits to business

  1. It helps raise your business profile. Using the platform you can be proactive in finding and also expanding audiences that you target as a business. It is among the features that make this social network very powerful and when using it you can be sure that even existing customers will have an easier time interacting with you. Using the search tool on Twitter you will be able to find people with similar interests and reach out to them.
  2. Twitter helps interact with fans, customers and clients that are like-minded. The public state of most profiles on Twitter offers no limits as far as introducing yourself to people or organizations that are like-minded. A compellin g message may be all you need to start valuable engagements.
  3. It is a reliable information source. By following the right people, you can get all kinds of news relevant to your business field. You have the ability to tailor your tweets so they can meet the exact needs you have for the business.
  4. It helps drive traffic to business, website or even blog. Using Twitter, you can share latest blog posts, promote and event that you have planned or even encourage people to sign up for e-newsletters. With all these possibilities, it becomes very easy for you to inform them about new products or services. The only thing you would need to do is ensure that the promotional messages do not end up making up most of the tweets that you post otherwise you will end up becoming boring.

Possible Twitter risks to business

  1. There is risk of brand reputation damage. Tweets that are not targeted can end up doing more harm than good for your business. The message may also be muddled if you blindly start using the platform. Simple mistakes can have huge negative impacts that would be very tedious to rectify. An idea that may look perfect for tweeting may not always end up yielding the results that you expected and you therefore may end up doing more damage control than marketing your brand.
  2. It is easy to lose time. This is because Twitter can be pretty demanding when it comes to effort and time to enjoy the results that you are chasing after. As a business, you may end up needing to have a dedicated team or person to handle the social channel and others if at all you are to be able to maintain consistency. It can be tedious to handle, especially when you only have a small team with lots of work and hence less time to spare for keeping your business profile up to date.
  3. It exposes you to criticism and attacks. In as much as Twitter can help elevate your business, not everything you get will be positive. More often people will have issues with messages that you post and could end up attacking your company or criticizing you. It is wise that you prepare for such occurrences and coming up with a way of handling the negative comments. It is also important to keep off controversial posts unless you do not mind the criticism and you are ready for the challenge.

Organizations have so much to gain when using Twitter professionally and with every move calculated. With the right approach and strategies, you have no limits as to how high you can take your business brand and meet your objectives of gaining a strong clientele.

twitter features
Twitter

Twitter Features That Can Truly Benefit Your Small Business

2017-03-10

Twitter has definitely become a very popular social media platform not just for individuals but also for business. More and more companies are using this platform and enjoy loads of following from individuals. As a small company using Twitter, you will be able to listen to your market, create relationships with new customers and strengthen relationship with already existing customers. It is a platform that has so many features but unfortunately there are plenty of them that most small businesses fail to utilize yet they can have real value to businesses looking to grow and expand.

Direct messaging – It has become a topic of discussion probably because it can get really spammy but the fact is that direct messaging on Twitter makes one of the best methods of reaching out to the audience your company or business targets. You simply need to be creative when using the feature. For instance, you should choose a message that will welcome positive engagement from the audience instead of opening up with a message that is simple sales inclined.

Twitter lists and pollsTwitter polls are some of the best you can use to get feedback from the audience, making it among the best features you can choose to use on the platform to take your small business even higher. The polls are free to run and you can create a poll in as short as a minute. However, ensure that you do not overuse them and instead run polls with the specific purpose to get feedback that will benefit the business. Twitter lists are very much similar to the polls, but they help you in honing in on what matters most to your business. The lists help keeping tweets relevant to your business in some sort of segmentation that you prefer.

Twitter cards – They are tweet types that make it possible to add photos, media files and videos that are rich enough to drive traffic you a URL you desire for your business. You may need to have to do a little technical work to use this wonderful feature on the social platform. The work largely involves HTML lines, but they are not that difficult to achieve either. After you have added them, tweets that contain links to your business website will automatically have a card added to them. You can choose to the most appropriate card for your tweets from the different types available to you.

Pinned tweets Pinning is something you have probably used on Facebook business pages, but you can also pin tweets on Twitter. You can pin a selected tweet at the top of your profile to fetch it more engagement from your audience. It can be a tweet that is very important for the business and pinning ensures that it remains at the top so visitors to your business page see it first when they visit the page thus stirring the expected reaction.

Twitter profile – It is the most obvious features of your business Twitter, but unfortunately not many small businesses utilize this powerful tool. Your profile should be your selling point to your target audience and potential customers. It should therefore be made of very nice profile picture and header images that are relevant to your line of business. Any biography you include in the profile should be keyword rich and should give an overview of what you do and the kind of solutions you are offering your customers. The last thing you want is customers finding you short of what they expect from a reliable business so make the Twitter profile as impressive and honest as possible. You should also ensure that you maintain brand consistency.

There are of course, so many missing features on Twitter that could be beneficial to all users including small businesses. But as you await the development of such features, you should find out about features readily available on the platform yet you are not utilizing to the maximum. A few changes may be all you need to propel your small business ahead and become the big brand that every business hopes to become. Break from your comfort zone and try out new strategies on the popular platform.

what social media channel is best for your business
Facebook, Instagram, Twitter

Wondering What Social Media Channel Is Best For Your Business?

2017-02-13

What you should know

Today, it is practically impossible to run a business without making your online presence known. Whereas a website may have been all you need for visitors and customers to find you, social media has taken over and you need to at least have a presence in one or two channels to have a wider reach. With so many social media platforms available it can be confusing as to which one is best for your business.

When it comes to choosing the best channel for your business, you should start by being clear about elements such as content production bandwidth, which platforms you like most and which platforms your key audiences are likely to use most. LinkedIn is, for instance a professional kind of social platform that attracts business people, whereas Facebook is not selective and you will find all kinds of audiences on it. The goals you have as a brand will of course help you select the best channel for your business strategies, but you should at least know what each channel is about and what is in it for your business.

Facebook

Initially it was all about connecting family and friends, but it has since opened up for advertising and changed business prospects. It is a suitable platform for those who don’t mind competition and is a very popular network. It can however be a little too crowded for your business updates and you would need to be very creative using it. On Facebook you can connect and engage the audience using messages, comments, likes and business pages. You can also strategize using ad formats that are creative, optimize ads, enjoy adverts on multiple device, measure performance and use demographics, location and even behaviors to target ads.

Twitter

It is the channel of choice for those interested in younger and tech savvy crowds. It is the modern newsroom of social media where people are free to share opinions and thoughts and also learn updates and happenings from direct sources. The channel offers an opportunity for you to connect with your target groups and build relationships that are reliable and strong. Using Twitter, you can increase brand awareness through direct communications in the form of mentions, hashtags, replies, tweets and likes. You get the chance to also empower brand image, network with influencers and brand advocates, get current updates in your industry and measure tweet performance through analytics and metrics available.

LinkedIn

This social channel is best for those who can play business game. The audience on the platform is great for insights related to job hunting, networking and work productivity. It is the best channel for B2B companies and it makes it possible for you to connect with industry changers and find partners you can work with to improve your business. LinkedIn generally has a professional feel to it and attracts people strictly in improving their business networks and making all the right connections with influencers in the relevant industries.

Instagram

If photography is your thing, then this is the social media platform that will work best for you. The best thing about the platform is that you can connect it with your Twitter or Facebook pages to gain even more value for your business. It has a powerful global presence and is fast growing. This visual platform gives your business the chance to portray your brand as a lifestyle concept thus allowing target groups to focus on what you are all about. You can actually tell your business story using photos and videos. Using Instagram, you can drive high brand awareness levels with compelling photos, carousel and videos, connect and engage with audiences using comments, likes, follows and messages, optimize ads and measure ad performance using data available on Facebook. You can use in conjunction with Facebook so you have expanded audience and unified management.

These are of course only some of the largest and most popular social media platforms. You can also consider others like Google+, Pinterest, snapchat and polyvore among others for your business. At the end of the day you would need to consider what the channel can do for your business and how effective it is in reaching the groups that you are targeting.

Twitter Is Worth Your Business Time
Twitter

Decided Twitter Is Worth Your Business Time?

2017-02-02

Thing you should know before getting started

Individuals love using Twitter to keep tabs with loved ones and to make new friends. As a business, this is a platform that goes beyond the social fun aspect of it. If you are careful with how you approach Twitter, you can help your business thrive and make a name for yourself across the globe. Your company stands to enjoy lots of benefits when using Twitter including driving traffic to the business website, searching for information relevant to the business and interacting with fans, customers and clients.

If you have been weighing whether this is a social media platform is worth your business time and you have found it worth trying out, remember how you start out can determine how easy it becomes for your business to start floating over the competition. Here are a few things that you know and do before getting started on the platform.

  1. Know your purpose

Some of the most typical reasons of using Twitter include building company profile, demonstrate expertise, gain new customers or clients, offer unsolicited commentary or free advice, and keep up to date with the latest news in your industry. The last thing you want to do is jump into the platform without knowing what your purpose is. When you have a specific purpose, it becomes easy to decide who to follow and who to engage with as well as information that you should be sharing of seeking out. A purpose ensures that your every move is well calculated and therefore bound to yield good results for your company.

  1. Understand how Twitter works

Do not rush into posting tweets without first understanding how the platform really works otherwise you make end up sounding like a broken record. Do not tweet if you have nothing important or relevant to say. To give yourself a good start with the tweets it may be advisable that you sit back, watch and listen to what others have to say. You can observe social influencers in your business field to find out how they use the platform, their content and what they choose to share as well as the kind of responses and interactions they make with the users. Paying attention to what they are doing will prove helpful in teaching you on the best ways to use Twitter.

  1. Find the right hashtags and keywords

You definitely want to stay within your circle and this is something you will only manage to do when you use the right keywords and hashtags on every one of your content on the platform. Apart from finding the right ones, make sure that you use them appropriately in your tweets to make it easy for users to find you when they are searching for something specific. If you are not too sure about the keywords, you can have a professional service provider help you make sense of what is right for your business and how to apply it to your profile content and business website as well.

  1. Familiarize with the common terminology

Twitter, just like any other platform does have lots of terminologies that you may need to get familiar with so you understand the system and how it functions. As a starter, do not bother too much trying to memorize each of the terminologies. But you should at least make an effort to familiarize with the most common ones. The most common include ‘tweet’ which simply means a message made up of 140 characters and can contain photos, videos and text links, ‘reply’ which gives you a chance to comment on a given tweet so you can join in a conversation, ‘retweet’ which means sharing someone else’s tweet with followers and can include your comments or thoughts, ‘hashtag’ which assigns a topic to a given tweet so it is easier for users to comment on the same and for you to find out what they are saying even faster.

With social platforms making improvements on their features every day, you might need to keep abreast of the latest to be able to use your preferred platform to the maximum and to the benefit of your business. Twitter is one of the best you can choose for business.

tweeter new features
Twitter

Twitter Moulds Itself to Regain Its Customer Base

2016-12-22

Twitter is coming up with a new set of features and help you to have a better experience tweeting stuffs to your followers. This is what the spokesperson of Twitter said in a recent conference. Here are the latest developments that Twitter has is undergoing:

The 140-character limit is now expected to be extended so that  people do not have problems communicating their minds to their followers. This character limit has been troubling the Tweeteraties since long and people have time and again come up with the request of increasing this limit. Their wish is finally going to be fulfilled now since Twitter has finally decided to ease it out. So, people will no longer be required to spend time and effort for shortening their tweets or leave their feelings unexpressed. The media contents will not be included within the character count. Similarly, the re-tweets will also be ignored.

Another great news is that the ‘[email protected]’ will not be considered anymore. As a result, you can up tag to 50 people in your Tweets. So, not only Facebook, Twitter is also a great platform for tagging now.

Twitter had lost 2 million users by the end of the year 2015. Now, with the usage of these features, it expects to regain popularity among the social media users. It aims both at regaining old users as well as attracting new ones. However, analysts say that in spite of adding these features Twitter will not succeed in attracting a huge user base since not many of them would be interested to Tweet considering this little extension. This extension will not really matter since Facebook provides ample space to write one’s status and people will naturally prefer it over Tweeting (unless, of course, it is a celebrity that we are talking about).

Twitter is also planning to launch a few control features for its users. One of them is controlling the number of notifications. It is a common experience among the users that their Twitter accounts get flooded with a number of notifications. It is difficult to decide which ones to ignore and it is quite distracting too. With the addition of the notification controlling feature, one would be able to select an option of receiving notifications only from the people whom they follow on Twitter. Ones who want to receive notifications from others too, can simply turn off this feature.

Another very significant feature is the quality controlling feature. Using this, you can easily control the quality of Tweets you find on your feed. Duplicated and automatically controlled Tweets would be filtered out .Twitter is also making attempts to eliminate racist and hateful messages that the users have been facing.

All the changes adopted by Twitter have increased its number of users by just 3% as compared to the previous year. We hope its changes for the better so that Twitter can be at par with other sites like Facebook and Instagram.

twitty bird wants to grow up
Twitter

Little Twitty Bird Wants To Grow Up

2016-11-20

Twitter was a huge hit when it first hit the market; with its quirky concept and the need for a social media other than Facebook twitter was soon a raging hit among all the social media lovers. So when they released their public offering in 2013 the expectations were high. And twitter was doing pretty well for some time after which things started going downhill. Now we don’t know whether the public offering got such a response because of the tricky little game that ‘expectations’ always play or twitter was actually worth that price.

Running out of fresh ideas to keep your customers interested is a big concern in the social media game circle. Introducing video clips, GIFS and periscope broadcasts clearly don’t seem enough (although community polling is a real cool idea if you ask me.). So here are all the new things that twitter is doing to buckle itself up,

  • Expressing more in 140 characters: if you’re thinking that they are increasing the character limit then no, they are merely letting a few features to not “use up” those valuable characters. Replies, media attachments, retweet and ‘@’ won’t be counted under the 140 character constraint.

 

  • Making twitter accessible for the visually impaired: individual websites were long using ‘screen reader’ or ‘Braille display’ to get over this situation but now twitter has officially added the “accessibility” feature to help people add a descriptive text to the images.

 

  • Uncropped and multiview photos: with Instagram and Snap chat taking over Twitter’s market, Dorsey had to do something about photos.

 

  • More anti-harassment features: we all know how brutal people can get on Twitter. A little nudge is all it requires to make twitter-users go nuts over a situation and things get pretty filthy at times. High school bullies are enough, we don’t want them here as well. Period!

But still, these are not proving to be enough. Jack Dorsey is desperately looking for a merger and he isn’t getting one; that can’t be good news what with the $103 million loss this quarter. Alphabet and Salesforce have both turned Dorsey down, stating Twitter isn’t a good fit for their group. We heard a little something about Walt Disney Co. showing interest but nothing materialized. So the newest strategy that Twitter is taking to get over the loss and achieve efficiency is the age old ‘pink-slip’ strategy. 9% of Twitter’s work force is going to be cut down according to new reports. Twitter’s user count is already decreasing, the revenue that Twitter obtains comes from advertisement and it doesn’t seem enough to maintain 3,860 employees. Increasing long-term shareholder value is what Twitter is aiming for now and with no partners (read buyers) agreeing to collaborate with Twitter a 3k workforce doesn’t seem necessary. Dorsey claims this strategy to be working although a certain market research firm has claimed that Twitter’s share will go further down by 2020. Let’s see if cutting employees makes our favorite bird soar high up again.