Instagram has more than 300 million active users and is growing strong with every passing day. It is ranked as the best photo-sharing site in the world, because of its highly effective and user-friendly features. It was acquired by the leading social networking giant, Facebook recently, and there has been no turning back for Instagram ever since. If you own a business and want to promote it on a large scale, what are the key factors that you will focus on?
- Increased customer engagement
- Wider penetration of your business
- Access to newer customers and improved business
- More sales
All of the above are possible with the help of Instagram. This is a very powerful tool for your business, provided you know how to use it properly. Here are some top benefits that you can get for your business, when you use Instagram.
Good engagement with customer
Instagram is the most effective social media tool when it comes to customer engagement. In a latest study conducted by Forrester, Instagram was crowned “king of social management”, purely because of its customer engagement capacity. In a study that comprised 7 social network giants including those of Facebook and Twitter, Instagram emerged as the most successful. Here are the findings:
Instagram scored 4.21% per-user engagement rate, whereas Facebook and Twitter had only 0.7% and 0.3% respectively. This means, Instagram created 58 times more user engagement and 120 times more engagement than Facebook and Twitter respectively. With the help of Instagram, you can now connect better with your followers, understand their opinions, see what they are talking about and comment with your solutions for the same. Need we say more regarding the power of Instagram?
Updating your business map and getting noticed
Imagine you are own a restaurant named XYZ in a remote city in California and you have many visitors coming over to your place. You serve the best dishes that you can and you feel happy to see the content smile on your customers. How do you know if they go back and talk about your restaurant on their Instagram pages? You just have to follow a simple step – Take a photo of your restaurant and tag your exact location in the photo before posting this image on your Instagram account.
When you do this, you will automatically get a link just above your photo containing other posts with your restaurant’s name. This way, you will get to know what your customers have to say about you. You can take their negative criticism in a sportive spirit and do corrections to your business principles. You can also thank them for their positive reviews; let people know if there are any promotional offers going on at your place etc. This is a great way to connect with customers and this would not have been possible if you had not shared your location and image on Instagram.
Access to newer customers and thereby increased business
With Instagram, you can keep on growing your customer base to a great extent, with the help of a magical tool known as hashtags. Use a relevant hashtag to connect with people who shared photos related to the same concept that you have shared. For instance, if your business deals in running a day care for kids between 3 and 5 years, you could connect with people who use hashtags like #toddlerneedsschool, #nometimeformummy, #daycarereqd, etc. Ensure that the contacts that you have chosen are in your area. You could then connect with these parents and introduce your centre/facilities/services to them to strike a deal. Relevant hashtags are one of the most powerful marketing tools in Instagram.
Spread your business into wider areas
It is highly recommended that you should link your business account on Instagram to other social networking sites like Facebook and Twitter. This will ensure that the images that you share on Instagram gets automatically posted on to these sites as well. Effective promotion of your business on all of these social media channels is bound to bring you, new contacts, new opportunities and eventually increased sales number, which is the ultimate target of any business owner.1