Twitter has definitely become a very popular social media platform not just for individuals but also for business. More and more companies are using this platform and enjoy loads of following from individuals. As a small company using Twitter, you will be able to listen to your market, create relationships with new customers and strengthen relationship with already existing customers. It is a platform that has so many features but unfortunately there are plenty of them that most small businesses fail to utilize yet they can have real value to businesses looking to grow and expand.
Direct messaging – It has become a topic of discussion probably because it can get really spammy but the fact is that direct messaging on Twitter makes one of the best methods of reaching out to the audience your company or business targets. You simply need to be creative when using the feature. For instance, you should choose a message that will welcome positive engagement from the audience instead of opening up with a message that is simple sales inclined.
Twitter lists and polls – Twitter polls are some of the best you can use to get feedback from the audience, making it among the best features you can choose to use on the platform to take your small business even higher. The polls are free to run and you can create a poll in as short as a minute. However, ensure that you do not overuse them and instead run polls with the specific purpose to get feedback that will benefit the business. Twitter lists are very much similar to the polls, but they help you in honing in on what matters most to your business. The lists help keeping tweets relevant to your business in some sort of segmentation that you prefer.
Twitter cards – They are tweet types that make it possible to add photos, media files and videos that are rich enough to drive traffic you a URL you desire for your business. You may need to have to do a little technical work to use this wonderful feature on the social platform. The work largely involves HTML lines, but they are not that difficult to achieve either. After you have added them, tweets that contain links to your business website will automatically have a card added to them. You can choose to the most appropriate card for your tweets from the different types available to you.
Pinned tweets – Pinning is something you have probably used on Facebook business pages, but you can also pin tweets on Twitter. You can pin a selected tweet at the top of your profile to fetch it more engagement from your audience. It can be a tweet that is very important for the business and pinning ensures that it remains at the top so visitors to your business page see it first when they visit the page thus stirring the expected reaction.
Twitter profile – It is the most obvious features of your business Twitter, but unfortunately not many small businesses utilize this powerful tool. Your profile should be your selling point to your target audience and potential customers. It should therefore be made of very nice profile picture and header images that are relevant to your line of business. Any biography you include in the profile should be keyword rich and should give an overview of what you do and the kind of solutions you are offering your customers. The last thing you want is customers finding you short of what they expect from a reliable business so make the Twitter profile as impressive and honest as possible. You should also ensure that you maintain brand consistency.
There are of course, so many missing features on Twitter that could be beneficial to all users including small businesses. But as you await the development of such features, you should find out about features readily available on the platform yet you are not utilizing to the maximum. A few changes may be all you need to propel your small business ahead and become the big brand that every business hopes to become. Break from your comfort zone and try out new strategies on the popular platform.