You have been asking us for years, and we’ve listened! Writing pads and DL postage envelopes are now available as part of our @malingyllensvaan Blomstra range. If there has ever been a time to send a letter to your grandma in the mail, now is the time to do it!
Shop our full blomstra range with our 20% off site wide sale. Use the code Blomstra at checkout! Sale ends tomorrow!
In this moment in history, when all feels impossible, and the worst time in the world to launch a new collection and set it free to the world. If anything, I’m so beyond glad that we got here, to launch day. We made it this far and for that im so very proud of our team and the beautiful @malingyllensvaan Be free our beautiful collection, spread joy, happiness and correspondence to the land. We all need some happiness right now ♥️
Introducing BLOMSTRA by @malingyllensvaan We are so incredibly proud to present to you our latest collection. Stunningly illustrated, beautifully printed with so much love and dedication to our letterpress craft.
The range includes greeting cards, gift wrap, writing paper + envelopes, sketch pads, workbooks, 100% silk ribbon and handcrafted soaps.
We hope you will love it as much as we loved creating it. Now available online with 20% off storewide for two days only. Use code Blomstra.
With all our love in these complicated times, we set this range free to the world. We hope it brings you much joy ♥️
Our new range BLOMSTRA launches 7pm Sydney time tonight! We are so incredibly proud of this range and the incredible talents of @malingyllensvaan we were honoured to work with.
In these uncertain times we were so unsure if we should go ahead with our launch as was scheduled, everything is now ready, and sitting waiting in our warehouse. Our hearts are broken for what’s happening in the world at the moment, and we have been feeling lost, and questioning if now is the right time to launch an entire new range.
This collection has been 7 months in the making, 7 months of hard work, investments, designing, printing, production, manufacturing, photographing. The lot. It’s the better half of a years work. We popped a poll on our stories last night asking for all feedback on if we launch, or if we sit tight for sunnier days. The overwhelming response was LAUNCH and it really hit home when I was told “what good is something pretty sitting in a warehouse”, and that right now the world needs some pretty in it.
So we are taking on all the feedback, and this beautiful collection will be set free at 7pm tonight (Sunday Sydney time). We can’t wait to share it with you.
Life may have gone into chaos as we know it. But keeping some normality is so important for our mental health. For me that is today dropping this off at the doorstep for a lucky birthday girl. We can all do our bit to bring sunshine to someone’s day in these challenging times, birthdays are definitely not cancelled! 💕
Birds eye view! Everyone say Hi to Cayne 👋🏻 he’s a top notch letterpress pressman, nicest bloke you’ll ever meet, a fan of the gropro, and we love having him printing away in our Pressroom! #caynecam
Some times, when all in the world feels bad, is it wrong that pretty paper cheers me up?
On a side note thanks for all your lovely DMs and checkins the last few days. We’ve got this together 💪🏻
As I sit here tonight, it’s hard to believe just what, how and where we have ended up in this place of such immense worry. I feel my heart is beating faster, there is a constant pit at the base of my stomach and that feeling that I am constantly on edge. This isn’t normal.
But as each day ticks over, nothing seems as it was any more. Basic essentials are at the back of my mind, since when was it normal to cross analyse our toilet paper consumption, and visit every chemist in town to find soap? And while there nervously shooting daggers at any poor soul who dares to cough. This isn't normal.
Each day I dread hearing the news. I desperately don’t want to know what’s going on in the world. I don’t want to know the latest statistics, but that pit in my stomach urges me on, that I... must... know, like a drug that’s killing me, but I can’t survive without it. This is not normal.
Each day as it ticks along, I dread the email to notify that schools are shut. I know it’s an essential protection method, I totally know this, but I dread that email as in an instant, life will yet again be thrown upside down in this giant washer of emotions. This is not normal.
I worry so greatly for the economy. The flow on effect, the chains, all the flow of what keeps our global economy moving. This fills me with the greatest fear. This is not normal.
As I sit here still, and quiet, all my babies safely tucked up in bed, it still feels the world is swirling around and everyone is being flown off a giant trampoline of chaos, this is not normal.
All I know is that we can not control what will be. We cannot predicted the next day, the next week, the next immediate future. All we can do is to be there for each other, communities united, working together to not only keep each other safe, but to keep the world still ticking, the economy still moving, to keep life as we know it, as normal as we can find it.
One day I hope my racing heart will slow down, I hope this fear of a future I can’t control will ease and I hope that we can go back to being blissfully unconsumed that one little virus could sweep across the world and change our normal as we know it. (Continued in comments)