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Mightyscoutapp

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mightyscoutapp

MightyScout

Followers: 56
Following: 32
Media: 11
Set up your influencers for a successful campaign: We’ve got 5 key ways to support them before, during, ...
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Set up your influencers for a successful campaign: We’ve got 5 key ways to support them before, during, and after they post. Get the tips at the link in profile. . . #influencer #influencermarketing #influencermarketingtips #mightyscout #mightyscoutapp
Influencers need to more than “good on paper” <span class="emoji emoji1f4c4"></span> Both brands and influencers need to be selective ...
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Influencers need to more than “good on paper” 📄 Both brands and influencers need to be selective when choosing whom to work with, recognize “deal breakers” and be open to compromise to meet each other’s needs. Link in bio to learn more! . . #influencermarketingtips #influencermarketing #mightyscoutapp
An influencer's audience can make or break your campaign, even if the influencer has a lot of followers ...
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An influencer's audience can make or break your campaign, even if the influencer has a lot of followers and a high engagement rate. We've seen many bikini brands hire female influencers who ended up having an overwhelmingly high male follower count, which really skewed the influencer's true reach.
While influencer marketing has a traditionally high ROI, more brands entering the space means ...
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While influencer marketing has a traditionally high ROI, more brands entering the space means it'll only get more competitive. This means you'll need to start thinking carefully about your spend and investing in relationships with influencers that are growing for the long-term, not the ones who are trying to shortcut their way to social media riches. Either way, MightyScout will have your back.
On Instagram, tap on a competing or complementary brand’s tagged tab at the top of their profile ...
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On Instagram, tap on a competing or complementary brand’s tagged tab at the top of their profile feed to see everyone who’s tagged them. There might be a lot of noise here, so don’t look up @nike, try a smaller brand instead. Once you find a suitable influencer, your alignment with their audience could be very strong.
In 2017, Instagram cracked down on engagement automation bots: tools that automatically liked ...
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In 2017, Instagram cracked down on engagement automation bots: tools that automatically liked and commented on posts on behalf of an influencer. Similar bots still exist, but the good news is they're easy to spot. Users will let their bots mass-comment with broad comments, like "Yum!" for images in a food-related hashtag. Depending on the influencer's hashtag and automation strategy, it's possible much of their own engagement also comes from these bots. To get a glimpse of engagement authenticity, check out the comments in some of your prospective influencer's photos. Avoid short, emoji-filled, generic-phrase comments like "cute!", "love it!" Instead, look for these indicators of strong engagement: Is specific to the photo in a way that's difficult to fake ("Wow I love the angle you got overlooking the bayou. My partner and I were there just 3 months ago!"). Asking photo-specific questions, especially if commercial in nature ("Cute scarf! I had one just like that growing up. Where did you buy it?") Tagging their friends (which indicates organic virality). Longer comment replies on average.
Every brand is different and seeing who an influencer commonly mentions is one way to check if they ...
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Every brand is different and seeing who an influencer commonly mentions is one way to check if they align with your brand image (ex: they often mention Prada and Gucci and you sell high-end fashion products). Top mentions can also be used to find other influencers that could be a good fit for your next influencer campaign.
Be aware of pods: Influencers, especially those with a lower follower count, are discovering ...
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Be aware of pods: Influencers, especially those with a lower follower count, are discovering that they can fake higher engagement rates by using pods. Pods are groups of Instagrammers who agree to comment/like each others posts and are usually organized via private chat groups. Unfortunately, identifying pods manually can be cumbersome. You can start by following the sampling advice above and noticing if everyone who's commenting is already themselves an influencer. Having other influencers interact with your prospective influencer is a good thing, but if the majority of their positive comments come from influencers, that might be a sign that they're podding. Confirm by checking out other posts and seeing if the positive comments are from the same influencers!
See how past campaigns performed with an influencer (or if your competitors have worked with them ...
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See how past campaigns performed with an influencer (or if your competitors have worked with them before.) Check out the sponsored post’s comments to see how engaged their audience was and how the influencer represented the brand or product. The more back and forth dialogue the better.
While reading some of the comments on an influencer’s photo, inspect the profiles that have posted ...
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While reading some of the comments on an influencer’s photo, inspect the profiles that have posted something engaging. First thing's first: make sure the commenter is human, just in case. Accounts that follow 7500 accounts are fake, but we all know that. More importantly, you want to pay attention to any locations listed in their bio, estimate their age from their avatar/bio, gender, and so on.
Simply receiving a lot of likes doesn't mean they're actually influential. Real influence comes ...
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Simply receiving a lot of likes doesn't mean they're actually influential. Real influence comes from a captive, recurring audience. Calculate the average comments and likes among all the influencer's posts and then look at the ratio between them. For instance if someone's average comment count is 50 and average likes count is 5000, they have a ratio of 1:100. We have a formula for our own calculations, weighted based on follower count, but you'd usually want to see a ratio lower than 1:100 (e.g. 1:50) and not higher (e.g. 1:200). A lower count implies a captive, recurring, engaged audience, a higher count implies heavy engagement from passer-bys.
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